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I’m Buki Koshoni, a content creator, videographer and creative lead based in London. I produce social-first video and visual storytelling across photography, short-form formats and branded campaign assets for consumer, fashion, lifestyle, fitness, finance, music and technology brands—always with a strong focus on audience engagement and performance. I work end-to-end, from creative concept and pre-production through filming, editing and post-production, then into analytics and content optimisation. Over the years I’ve led teams and scaled editorial systems, introduced AI-assisted production workflows to speed up turnaround, and delivered high-impact multi-platform campaigns—from product launches and employer branding to creator collaborations and influencer activations.…I’m Buki Koshoni, a content creator, videographer and creative lead based in London. I produce social-first video and visual storytelling across photography, short-form formats and branded campaign assets for consumer, fashion, lifestyle, fitness, finance, music and technology brands—always with a strong focus on audience engagement and performance. I work end-to-end, from creative concept and pre-production through filming, editing and post-production, then into analytics and content optimisation. Over the years I’ve led teams and scaled editorial systems, introduced AI-assisted production workflows to speed up turnaround, and delivered high-impact multi-platform campaigns—from product launches and employer branding to creator collaborations and influencer activations.

Buki Koshoni

Content Producer, Videographer, Creative Director, +2

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I’m Buki Koshoni, a content creator, videographer and creative lead based in London. I produce social-first video and visual storytelling across photography, short-form formats and branded campaign assets for consumer, fashion, lifestyle, fitness, finance, music and technology brands—always with a strong focus on audience engagement and performance. I work end-to-end, from creative concept and pre-production through filming, editing and post-production, then into analytics and content optimisation. Over the years I’ve led teams and scaled editorial systems, introduced AI-assisted production workflows to speed up turnaround, and delivered high-impact multi-platform campaigns—from product launches and employer branding to creator collaborations and influencer activations.…I’m Buki Koshoni, a content creator, videographer and creative lead based in London. I produce social-first video and visual storytelling across photography, short-form formats and branded campaign assets for consumer, fashion, lifestyle, fitness, finance, music and technology brands—always with a strong focus on audience engagement and performance. I work end-to-end, from creative concept and pre-production through filming, editing and post-production, then into analytics and content optimisation. Over the years I’ve led teams and scaled editorial systems, introduced AI-assisted production workflows to speed up turnaround, and delivered high-impact multi-platform campaigns—from product launches and employer branding to creator collaborations and influencer activations.

Available to hire

I’m Buki Koshoni, a content creator, videographer and creative lead based in London. I produce social-first video and visual storytelling across photography, short-form formats and branded campaign assets for consumer, fashion, lifestyle, fitness, finance, music and technology brands—always with a strong focus on audience engagement and performance.

I work end-to-end, from creative concept and pre-production through filming, editing and post-production, then into analytics and content optimisation. Over the years I’ve led teams and scaled editorial systems, introduced AI-assisted production workflows to speed up turnaround, and delivered high-impact multi-platform campaigns—from product launches and employer branding to creator collaborations and influencer activations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Head of Social Content at Circlemount

February 1, 2022 - March 1, 2026

Led social-first content strategy and creative direction across Instagram, TikTok and YouTube; built scalable editorial systems and improved performance visibility. Developed a social-first video and visual storytelling strategy that increased engagement by 52% and generated 18M+ impressions across key platforms. Directed production of 300+ multi-platform content pieces annually, built and led a cross-functional social content team with scalable workflows and planning systems, and implemented AI-assisted production workflows (RunwayML) reducing post production time by 35%. Managed creator economy collaborations and influencer campaigns (5.3% average engagement) and implemented performance analytics plus content calendar systems to optimise reach, impressions and ROI. Managed a £250K content budget using Adobe Creative Suite and CapCut.

Head of Visual Content at Revolut

January 1, 2021 - January 1, 2022

Led visual content production across social, digital and OOH, directing campaign development and cross-functional delivery for a high growth fintech brand. Directed brand campaigns increasing social engagement by 43% and growing Instagram engagement rate from 2.1% to 4.7% across 12M+ combined impressions. Managed a £350K annual content production budget across multiple international markets, oversaw art direction, storyboarding and on-set leadership for major product launches, and built scalable content systems and brand guidelines adopted across 15 global markets (reducing turnaround by 30%). Collaborated with Marketing, Product and PR teams to deliver integrated campaign assets generating 8.5M+ digital impressions per quarter, and produced employer branding/talent-focused content supporting a 22% increase in qualified recruitment applications.

Founder & Creative Director at Retoxx (Fitness Lifestyle App & Apparel Brand)

January 1, 2020 - January 1, 2022

Built and led a direct-to-consumer fitness lifestyle brand from concept through early growth, shaping brand identity, content strategy, UX direction and launch-stage audience growth. Launched social-first photo and video content for Instagram and TikTok, reaching 8,500 pre-launch followers in 6 months. Produced 40+ branded photo and video assets for launch campaigns (average 18% engagement rate above typical 3–5% benchmarks) and created campaign storytelling content generating 2.4M+ organic impressions in the first quarter. Led concept development, brand identity, apparel design, UX direction and content planning from pre-launch through early audience growth, and validated brand equity and audience growth strategy via acquisition interest from a competing fitness brand.

Brand & Creative Consultant | Freelance at Freelance

January 1, 2010 - Present

Defined and evolved brand identities for fashion, lifestyle and culture brands, delivering multi-channel campaigns that increased brand recognition and consumer engagement by an average of 38%. Led cross-functional collaboration across creative, marketing and strategy teams to ensure message consistency across print, digital, social and campaign content.

Creative Marketing Director at Hey Buddy TV

July 1, 2009 - October 1, 2011

Produced and directed original branded video content for music and lifestyle audiences, developing content strategies that measurably grew online reach and brand engagement. Developed content strategies driving 850K+ total video views across digital platforms in the first year, produced 25+ branded video pieces for music and lifestyle brands achieving an average of 290K views per campaign series, and grew channel audience by 340% through audience-first content programming and trend-responsive short-form video formats.

Founder & Marketing Director | Creative Lead at Drty Fashion

March 1, 2009 - June 1, 2012

Founded and led a boutique creative studio delivering digital-first fashion marketing, editorial content and brand strategy for independent and emerging fashion labels. Designed and produced 30+ editorial and commercial campaigns generating £180K+ in client revenue and increasing client brand visibility by 220% on social platforms. Oversaw brand strategy, visual identity and content storytelling across owned and client channels, growing collective audience reach of 1.2M+ across digital platforms, and developed integrated content strategies driving an average 35% increase in client online engagement within the first 90 days of campaign activation.

TV Content Developer & Producer at The Drty Dzn

January 1, 2009 - May 1, 2010

Created, produced, scripted, directed and edited an original 10-episode entertainment series rooted in UK youth culture, managing production from concept to release. Scripted and produced a 10-episode series generating 120K+ views across platforms in the first month of release. Managed end-to-end production including scripting, shooting, editing, post-production and multi-platform distribution.

Photographer, Videographer & Editor | Freelance at Freelance

February 1, 2008 - Present

Created photo and video content for global consumer and entertainment brands including Sony Music, Universal Records, BMG Music, Panache Lingerie, OKUN Beachwear and American Apparel, generating 22M+ combined impressions. Delivered editorial and campaign shoots featured in Vanity Fair, FHM, Byrdie Magazine, The Review Magazine and The British Journal of Photography while meeting high visual and storytelling standards. Directed and captured content with 50+ celebrity and talent clients, creating polished visual assets that exceeded client expectations by an average of 40%.

Campaign Art Director | Freelance at Freelance

March 1, 2007 - Present

Delivered 45+ brand-aligned photo and video campaigns for luxury and high street clients including JD Sports, Adidas, H&M, Hackett London, Cambridge Audio and 1REBEL Gym. Translated complex marketing briefs into high-impact visual content across print, web, social media, OOH and advertising, achieving average campaign reach of 3.2M impressions per client. Produced editorial and commercial content featured in Vanity Fair, The Sunday Times, The British Journal of Photography and The Independent Magazine, and drove a 35% average uplift in client engagement metrics post-campaign versus industry benchmark KPIs.

Music Content Director at Chris Horton Films

February 1, 1997 - November 1, 2009

Directed, produced and oversaw creative teams delivering branded music content for major and independent label artists across broadcast and digital platforms. Directed 60+ music video productions for major and independent label artists generating 15M+ combined views across broadcast and digital channels. Oversaw production logistics for multi-platform releases, collaborating with artists whose combined catalogue exceeded 500M streams, and drove measurable uplift in artist visibility averaging 42% increase in streaming and social activity in the 30 days following video release.