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B2B and B2C marketing professional with 7+ years of experience leading product marketing and positioning, go-to-market execution, and multi-channel campaigns. Experienced in translating complex products into clear, value-driven narratives that support enterprise sales, improve engagement, and drive conversions through data-driven insights and cross-functional collaboration. Lead product marketing for a fast-growing B2B SaaS platform, increasing product awareness and supporting enterprise sales adoption. Skilled in building messaging frameworks, producing high-impact content (whitepapers, case studies, landing pages, video scripts), and using analytics/CRM/CMS workflows to improve lead generation and nurture performance.…B2B and B2C marketing professional with 7+ years of experience leading product marketing and positioning, go-to-market execution, and multi-channel campaigns. Experienced in translating complex products into clear, value-driven narratives that support enterprise sales, improve engagement, and drive conversions through data-driven insights and cross-functional collaboration. Lead product marketing for a fast-growing B2B SaaS platform, increasing product awareness and supporting enterprise sales adoption. Skilled in building messaging frameworks, producing high-impact content (whitepapers, case studies, landing pages, video scripts), and using analytics/CRM/CMS workflows to improve lead generation and nurture performance.

Olubukola Sammy

Product Marketer, Marketing Strategist, SEO Expert, +1

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B2B and B2C marketing professional with 7+ years of experience leading product marketing and positioning, go-to-market execution, and multi-channel campaigns. Experienced in translating complex products into clear, value-driven narratives that support enterprise sales, improve engagement, and drive conversions through data-driven insights and cross-functional collaboration. Lead product marketing for a fast-growing B2B SaaS platform, increasing product awareness and supporting enterprise sales adoption. Skilled in building messaging frameworks, producing high-impact content (whitepapers, case studies, landing pages, video scripts), and using analytics/CRM/CMS workflows to improve lead generation and nurture performance.…B2B and B2C marketing professional with 7+ years of experience leading product marketing and positioning, go-to-market execution, and multi-channel campaigns. Experienced in translating complex products into clear, value-driven narratives that support enterprise sales, improve engagement, and drive conversions through data-driven insights and cross-functional collaboration. Lead product marketing for a fast-growing B2B SaaS platform, increasing product awareness and supporting enterprise sales adoption. Skilled in building messaging frameworks, producing high-impact content (whitepapers, case studies, landing pages, video scripts), and using analytics/CRM/CMS workflows to improve lead generation and nurture performance.

Available to hire

B2B and B2C marketing professional with 7+ years of experience leading product marketing and positioning, go-to-market execution, and multi-channel campaigns. Experienced in translating complex products into clear, value-driven narratives that support enterprise sales, improve engagement, and drive conversions through data-driven insights and cross-functional collaboration.

Lead product marketing for a fast-growing B2B SaaS platform, increasing product awareness and supporting enterprise sales adoption. Skilled in building messaging frameworks, producing high-impact content (whitepapers, case studies, landing pages, video scripts), and using analytics/CRM/CMS workflows to improve lead generation and nurture performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Beginner

Work Experience

Senior Product Marketing Specialist / Product Marketing & Content Strategist (EO Specialist) at OS / Company names not clearly provided

January 1, 2023 - Present

Owned product messaging and go-to-market strategy for a B2B SaaS platform, increasing product awareness and supporting enterprise sales adoption. Executed multi-channel campaigns across email, paid media, and social platforms, improving campaign ROI by ~25%. Built messaging frameworks and created high-impact content aligned to the SaaS buyer journey; managed CMS/CRM alignment (WordPress/HubSpot/Salesforce) and marketing automation workflows. Analyzed performance across tools (Google Analytics/Salesforce) to refine GTM and marketing tactics; supported lead generation and strengthened client relationships. Led SEO audits and on-page optimizations, performed keyword research and competitor analysis, and used web analytics insights to improve UX and conversion rates. Represented the company at industry events (ISE, DSSE, InfoCom).

Co-Founder | Brand & Marketing Strategist

January 1, 2021 - Present

Co-founded and led brand and marketing strategy, shaping product positioning, messaging, and go-to-market execution. Developed brand messaging frameworks and visual identity standards to ensure consistency across customer touchpoints.

Project Developer / Online Content Editor / Content & Radio Presenter (Intern) at RPD Company (Restaurant Project Development Company); Arbiterm Media; Cool FM

January 1, 2018 - January 1, 2021

Worked across content and project marketing roles supporting restaurant brand development. Supported development and launch of restaurant projects by coordinating development, procurement, operations, and marketing activities. Managed project budgets and expenditures, supporting cost-effective resource allocation. Delivered multi-channel campaigns (email, social media, direct outreach) generating 75–100 customer leads and supporting early-stage restaurant demand. Developed content marketing and SEO-driven strategies; managed social platforms (Twitter, Facebook, Instagram) increasing audience engagement by ~20%. Conducted SEO audits and keyword research identifying 1,000+ keyword opportunities and optimized website content (meta descriptions/title tags) to improve visibility, traffic, and conversions. Researched and scripted engaging radio content for live shows and hosted interviews to increase audience engagement.