Marketing Lead at Translayte & Cipher (Sister Brands)

Built and managed end-to-end CRM automation across two SaaS-adjacent brands using Customer.io, including behavioral triggers, multilingual email sequences, audience segmentation, and systematic workflow debugging to prevent operational errors at scale. Developed data-driven growth strategies by analyzing customer order data for revenue opportunities, executing SEO and link-building campaigns across 30+ targeted publications, and producing brand assets using AI tools to accelerate delivery. Grew organic revenue from £20,000 to £60,000+ within five months through coordinated SEO, content, and outreach, and delivered £5,000+ monthly blog-driven revenue by directing the content team to publish bottom-of-funnel SEO articles targeting certified translation and document legalisation search terms. Designed and launched targeted email flows for segmented audiences, including requested-quote leads and cold non-customers, unlocking previously untapped revenue channels.

Marketing Lead at Tranlysate & Cipher (Sister Brands)

Built and managed end-to-end CRM automation across two SaaS-adjacent brands using Customer.io, including behavioural triggers, multilingual email sequences, audience segmentation, and workflow debugging to prevent operational errors at scale. Analyzed customer order data to identify revenue opportunities and executed SEO and link-building campaigns across 30+ targeted publications, producing brand assets with AI tools to accelerate delivery. Scaled organic revenue from £20,000 to £60,000+ within five months through coordinated SEO, content, and outreach, and delivered £5,000+ in monthly blog-driven revenue by directing content teams to publish bottom-of-funnel SEO articles targeting translation and document legalisation terms. Designed and launched targeted email flows for segmented audiences (requested quote leads and cold non-customers) to unlock previously untapped revenue channels. Mentored a junior link builder from beginner level to consistently producing 10–15 high-qualit

Team Lead, Content Management at Translayte (progressed to Junior Content Manager)

Managed website organic revenue growth from £10,000 to over £20,000 between February and October 2023 through sustained content creation, keyword optimization, and website restructuring. Led translation and localisation of website content into six languages (Portuguese, Italian, German, Dutch, French, Spanish). Managed execution of the annual content calendar, email onboarding campaigns, social media, A/B testing, and monthly newsletters; provided content and design input during a full website redesign. Created a brand guide for Translayte and developed core service page (money page) content.

Team Lead, Content Management at Translayte (now part of Tranlysate & Cipher sister brands)

Led movement of website organic revenue from £10,000 to over £20,000 between February and October 2023 through sustained content creation, keyword optimization, and website restructuring. Led translation and localization of website content into six languages (Portuguese, Italian, German, Dutch, French, Spanish). Managed annual content calendar execution, email onboarding campaigns, social media, A/B testing, and monthly newsletters, providing content and design input during website redesign. Created a brand guide for Translayte and developed core service page (money page) content.

Content & Outreach Manager at Search Tides

Produced 20–25 SEO-optimized articles monthly and managed a journalist and blogger outreach program supported by Muck Rack to help with content distribution and link acquisition. Built and maintained a database of relevant news outlets and content creators, and conducted keyword research using Ahrefs.

Human Resource & Administrative Officer at Coway-Neutrative Nigeria Ltd

Managed staff recruitment, employee relations, communication policies, and daily administrative operations.

Human Resource & Administrative Officer at Coway-Neutracite Nigeria Ltd.

Managed staff recruitment, employee relations, communication policies, and daily administrative operations.