Bunie Anyaeghbunam

Built Breakroom’s marketing function from scratch as the first marketing hire, owning candidate acquisition and enterprise marketing across the US and UK. Acquired 3m candidates over four years and scaled paid media with ~£15k/month in the UK and ~$75k/month in the US. Led the US launch and built a Google-compounding content flywheel using employee ratings. Owned HubSpot pipeline configuration (lead scoring, automation, personalized sequences). Built an AI-powered ABM agent (Claude Code) that scanned the web for intent signals, surfaced best-fit accounts, and pushed qualified leads into HubSpot to trigger personalized sequences—driving ~40 meetings/month and ~£300k in new monthly pipeline with 2 AEs. Built an AI objection-handling trainer (Gemini) improving close rate from 12% to 16%. Generated ~£2m ARR with marketing contributing 27%, and managed a team of 7 with a $5m budget.

Served as Fractional CMO before taking on the full CMO role, helping shape go-to-market and marketing execution for Breakroom.

Joined as employee #1 with no product, no brand, and no growth function; rebuilt growth across both sides of the marketplace—from nurse acquisition and activation through care home demand, bookings, and repeat usage. Rebuilt nurse onboarding after diagnosing compliance as the biggest activation bottleneck, cutting time to first booking from 4+ weeks to 2. Improved activation so nurses stayed longer, generating an average of £5,200 across lifetime value. Acquired ~10% of the UK nurse workforce (~£4 CPA) and ~20% of care home market (~£75 CPA). Won the four largest UK care home groups within a year by repositioning staffing around greater control: a single clear price, real-time availability, direct booking, and compliance embedded into the platform. Grew revenue from £0 to £7.6m from pre-seed to post-Series A, and built/coached a 9-person growth team spanning marketing and sales with a £500k budget.