I build brands founders are proud to launch, positioning, identity, Shopify builds, and the SEO that gets the store found in the first place. Most people come to me asking for a logo. Most of the time, the logo isn't actually the gap it's everything around it: who the brand is for, why someone chooses it over the five brands that look just like it, and whether the store behind it can actually sell. I work across branding and identity, apparel and streetwear design, Shopify and e-commerce builds, and the SEO and social systems that carry a brand once it's live. I stay through launch, not just deliver files and disappear. Open to project work and select ongoing roles.

I build brands founders are proud to launch, positioning, identity, Shopify builds, and the SEO that gets the store found in the first place. Most people come to me asking for a logo. Most of the time, the logo isn't actually the gap it's everything around it: who the brand is for, why someone chooses it over the five brands that look just like it, and whether the store behind it can actually sell. I work across branding and identity, apparel and streetwear design, Shopify and e-commerce builds, and the SEO and social systems that carry a brand once it's live. I stay through launch, not just deliver files and disappear. Open to project work and select ongoing roles.

Available to hire

I build brands founders are proud to launch, positioning, identity, Shopify builds, and the SEO that gets the store found in the first place.

Most people come to me asking for a logo. Most of the time, the logo isn’t actually the gap it’s everything around it: who the brand is for, why someone chooses it over the five brands that look just like it, and whether the store behind it can actually sell.

I work across branding and identity, apparel and streetwear design, Shopify and e-commerce builds, and the SEO and social systems that carry a brand once it’s live. I stay through launch, not just deliver files and disappear.

Open to project work and select ongoing roles.

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Language

English
Fluent

Work Experience

Multimedia Specialist at BNC Productions
August 25, 2026 - Present
Run design and brand strategy for BNC Productions, full brand builds (identity, Shopify, SEO, launch support) for founders across streetwear, lifestyle, and creator-led brands.

Education

Masters of Multimedia at NCA
July 1, 2017 - August 15, 2021

Qualifications

Master’s Degree — Multimedia Arts
July 1, 2017 - August 15, 2019

Industry Experience

Media & Entertainment, Software & Internet, Gaming, Professional Services, Non-Profit Organization, Travel & Hospitality, Wholesale & Distribution, Other, Computers & Electronics, Financial Services, Manufacturing
    Cultural Heritage Apparel | Identity Design

    A heritage-inspired apparel brand needed an identity that felt authentic rather than decorative, calligraphy-based markwork paired with a clean wordmark, built to hold up across packaging, digital, and print.

    Deliverables: Logo & mark design, brand color and material direction

    Creator-Led Brand Store — Launch to Live Store

    Took a creator’s Brand from concept to a fully live Shopify store, full design, print-on-demand integration, product photo optimization, and a custom preorder system built because nothing off-the-shelf fit the launch structure needed. Stayed on through launch day for real-time support.

    Deliverables: Shopify store build, POD integration, custom preorder system, launch support

    Streetwear Brand | Full Brand System & SEO

    A tech-inspired streetwear brand needed a cohesive identity and a store that could actually get found. Built out the full brand system, visual language, guidelines, tone and paired it with an SEO overhaul to fix the gaps quietly costing the brand traffic and trust.

    Deliverables: Brand guidelines, visual identity system, SEO audit & fixes

    Premium Apparel Brand | Positioning & Logo System

    A premium lifestyle apparel brand entering a crowded category needed more than a logo, it needed a reason to exist next to the five bigger names already in the space. Led full positioning: defined the audience, the brand’s point of view, and the white space it could own. Built a refined logo system, a primary mark, an alternate mark, and a wordmark, plus spacing and usage rules to keep it consistent across product, packaging, and site.

    Deliverables: Brand positioning & story, primary + alternate logo marks, wordmark, brand guide

    Custom Streetwear & Apparel Brand Design Identity That Actually Sells

    I design custom apparel graphics and full brand systems for streetwear and lifestyle labels, t-shirt art, grunge and freestyle graphics, modern typography, and futuristic streetwear concepts built around your brand’s actual identity, not a generic template.

    What you get: print-ready high-res files (300 PPI), editable source files, and free product mockups. Revisions are structured into focused rounds so the direction actually gets finished, not endlessly reworked.

    If you want the design to hold up past the first drop — not just look good in one mockup — that’s the part I focus on.