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I combine strategic marketing leadership with hands-on execution, successfully building strong brand identities, optimizing product portfolios, and driving growth across B2C, e-commerce, and B2B channels. With proven experience in cross-functional collaboration, data-driven decision-making, and full-cycle content production (digital, video, branding, and communication), I deliver measurable results while ensuring brand consistency and market alignment. Always learning, always improving.…I combine strategic marketing leadership with hands-on execution, successfully building strong brand identities, optimizing product portfolios, and driving growth across B2C, e-commerce, and B2B channels. With proven experience in cross-functional collaboration, data-driven decision-making, and full-cycle content production (digital, video, branding, and communication), I deliver measurable results while ensuring brand consistency and market alignment. Always learning, always improving.

BARBARA WOŁOS

Marketing Strategist, Brand Strategist, Graphic Designer, +2

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I combine strategic marketing leadership with hands-on execution, successfully building strong brand identities, optimizing product portfolios, and driving growth across B2C, e-commerce, and B2B channels. With proven experience in cross-functional collaboration, data-driven decision-making, and full-cycle content production (digital, video, branding, and communication), I deliver measurable results while ensuring brand consistency and market alignment. Always learning, always improving.…I combine strategic marketing leadership with hands-on execution, successfully building strong brand identities, optimizing product portfolios, and driving growth across B2C, e-commerce, and B2B channels. With proven experience in cross-functional collaboration, data-driven decision-making, and full-cycle content production (digital, video, branding, and communication), I deliver measurable results while ensuring brand consistency and market alignment. Always learning, always improving.

Available to hire

With proven experience in cross-functional collaboration, data-driven decision-making, and full-cycle content production (digital, video, branding, and communication), I deliver measurable results while ensuring brand consistency and market alignment. Always learning, always improving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Polish

Fluent

English

Advanced

Work Experience

Marketing and E-commerce Team Leader at Aircom Ge-PL / Aircom Automotive

January 1, 2023 - Present

I combine strategic marketing leadership with hands-on execution, successfully building strong brand identities, optimizing product portfolios, and driving growth across B2C, e-commerce, and B2B channels. With proven experience in cross-functional collaboration, data-driven decision-making, and full-cycle content production (digital, video, branding, and communication), I deliver measurable results while ensuring brand consistency and market alignment. Always learning, always improving.

E-commerce Specialist at Aircom Ge-PL / Aircom Automotive

January 1, 2021 - January 1, 2023

Managed and optimized e-commerce websites, portals, and marketplaces including Allegro and Amazon. Created, wrote, and edited high-performing product content for online platforms; led cross-functional product development projects from concept to launch; developed data-driven marketing and product strategies; planned and managed social media campaigns; designed marketing materials using Adobe tools to support campaigns and sales.

Purchasing Specialist at Aircom Ge-PL / Aircom Automotive

January 1, 2019 - January 1, 2021

Responsible for purchasing materials and investments, ensuring cost efficiency and timely delivery; managed non-production procurement; optimized procurement processes; conducted market trend and price analyses; prepared data analyses and cost calculations; drafted and negotiated supplier contracts; expanded supplier base; collaborated with cross-departmental teams; contributed to e-commerce development by growing Allegro platform sales and optimizing offers.

Purchasing Specialist at Centrala Techniczna ELTECH

January 1, 2014 - January 1, 2019

Operated Comarch XL, generated import invoices and processed intra-community/non-EU invoices; maintained supplier relations; conducted price and delivery negotiations; provided translation support; managed procurement documents and Ariba system coordination; supported sales offices with customer orders and supplier communications; assisted with production documentation.