Graphic designer specializing in branding, design systems, packaging design, and digital material. Creative director and producer of advertising content for print and digital campaigns. I have created countless marketing visuals and led the conceptualization of seasonal campaigns across advertising agencies, the fashion industry, and pharmaceutical trade. I understand design appropriateness across industries and can adapt my creative voice and visual approach. My extensive experience with brand loyalty ensures all creative work aligns with brand guidelines while pushing creative innovation. Digitally fluent, commercially minded, I am equally comfortable evaluating a brand identity system, a website design, or a retail campaign visual.

Nicole Rivera

Graphic designer specializing in branding, design systems, packaging design, and digital material. Creative director and producer of advertising content for print and digital campaigns. I have created countless marketing visuals and led the conceptualization of seasonal campaigns across advertising agencies, the fashion industry, and pharmaceutical trade. I understand design appropriateness across industries and can adapt my creative voice and visual approach. My extensive experience with brand loyalty ensures all creative work aligns with brand guidelines while pushing creative innovation. Digitally fluent, commercially minded, I am equally comfortable evaluating a brand identity system, a website design, or a retail campaign visual.

Available to hire

Graphic designer specializing in branding, design systems, packaging design, and digital material. Creative director and producer of advertising content for print and digital campaigns.
I have created countless marketing visuals and led the conceptualization of seasonal campaigns across advertising agencies, the fashion industry, and pharmaceutical trade. I understand design appropriateness across industries and can adapt my creative voice and visual approach.
My extensive experience with brand loyalty ensures all creative work aligns with brand guidelines while pushing creative innovation. Digitally fluent, commercially minded, I am equally comfortable evaluating a brand identity system, a website design, or a retail campaign visual.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Beginner

Work Experience

Creative Art Director at Self-employed / Freelance
August 1, 2015 - Present
Dedicated to clients and advertising agencies reaching their goals with strong brand campaigns and high-impact graphic design. I elaborate and generate a wide variety of creative assets, from branding and packaging to storytelling for TV commercials and digital content. I provide hands-on creative direction for global brands, franchises, pharmaceuticals, medical healthcare, CPG, social/government campaigns, luxury brands, and fashion.
Art Director at DDB Latina PR Advertising
September 1, 2012 - August 1, 2015
Partnered with CDs, client teams, and social/digital strategists to define creative campaigns and brand activations; translated master creative concepts into multi-format deliverables (print, social, digital banners, OOH, experiential); established visual standards and guided brand representation across assets; mentored junior designers and led design quality checks for sign-off.
Creative Director at Novus Group
February 1, 2006 - October 1, 2024
Produced new logo, style guides, sustainable visual design and information design standards for Bakers/BKS Shoes chain stores; created alluring layouts and visuals that supported and reinforced retail objectives; set art direction on set including directing crew, models, lighting, mood, and styling; mentored team and expanded digital presence (website) and promotions.
Graphic Designer at Editorial Televisa
April 1, 2004 - December 1, 2004
Designed editorial layouts for fashion and lifestyle magazine Caras; planned and developed monthly content; participated in model casting and photoshoots.

Education

Master’s Degree in Interaction Design at Domus Academy
January 1, 2005 - December 1, 2006
B.Sc Degree in Graphic Design at Bradley University
August 1, 1999 - May 1, 2003
Graphic Design & Art History Certificate at Scuola Lorenzo di Medici
January 1, 2002 - May 1, 2002

Qualifications

US Power Squadron Licensed Skipper
January 11, 2030 - July 1, 2026
Certified Spinning Instructor
January 1, 2011 - July 1, 2026

Industry Experience

Healthcare, Life Sciences, Professional Services, Media & Entertainment, Retail