Available to hire
I’m an experienced art director with over eighteen years of experience shaping brand narratives and visual campaigns across pharma advertising, healthcare, and consumer brands. I thrive on turning strategic ideas into integrated campaigns that work across digital and traditional channels, collaborating with senior leadership and cross-functional teams to bring concepts to life.
I bring hands-on design, strong mentorship, and a collaborative, friendly approach. I’m comfortable navigating regulated environments, leveraging AI-assisted ideation, and delivering high-quality creative for global brands while balancing brand safety and compliance.
Experience Level
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Language
Spanish; Castilian
Fluent
English
Fluent
Italian
Beginner
Work Experience
Creative Art Director at Self-employed / Freelance
August 1, 2015 - PresentDedicated to clients and advertising agencies reaching their goals with strong brand campaigns and high-impact graphic design. I elaborate and generate a wide variety of creative assets, from branding and packaging to storytelling for TV commercials and digital content. I provide hands-on creative direction for global brands, franchises, pharmaceuticals, medical healthcare, CPG, social/government campaigns, luxury brands, and fashion.
Art Director at DDB Latina PR Advertising
September 1, 2012 - August 1, 2015Partnered with CDs, client teams, and social/digital strategists to define creative campaigns and brand activations; translated master creative concepts into multi-format deliverables (print, social, digital banners, OOH, experiential); established visual standards and guided brand representation across assets; mentored junior designers and led design quality checks for sign-off.
Creative Director at Novus Group
February 1, 2006 - October 1, 2024Produced new logo, style guides, sustainable visual design and information design standards for Bakers/BKS Shoes chain stores; created alluring layouts and visuals that supported and reinforced retail objectives; set art direction on set including directing crew, models, lighting, mood, and styling; mentored team and expanded digital presence (website) and promotions.
Graphic Designer at Editorial Televisa
April 1, 2004 - December 1, 2004Designed editorial layouts for fashion and lifestyle magazine Caras; planned and developed monthly content; participated in model casting and photoshoots.
Education
Master’s Degree in Interaction Design at Domus Academy
January 1, 2005 - December 1, 2006B.Sc Degree in Graphic Design at Bradley University
August 1, 1999 - May 1, 2003Graphic Design & Art History Certificate at Scuola Lorenzo di Medici
January 1, 2002 - May 1, 2002Qualifications
US Power Squadron Licensed Skipper
January 11, 2030 - July 1, 2026Certified Spinning Instructor
January 1, 2011 - July 1, 2026Industry Experience
Healthcare, Life Sciences, Professional Services, Media & Entertainment, Retail
Experience Level
Expert
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