Street Cloud
Tolani
Published
Objective: Create a 2D animated video to explain Street Cloud’s digital data platform that gathers visitor insights from multiple locations.
Target Audience: Businesses and organizations looking to improve customer experience.
Approach:
We proposed a 2D animated video to showcase Street Cloud’s digital data platform. We developed a script that showcased the platform’s features, such as data gathering, analysis, and visualization, to help businesses improve their customer experience.
In the storyboard phase, we used Street Cloud’s brand colors to create a visual identity. The animation process combined traditional hand-drawn and digital techniques to create the final video.
Results:
The 2D animated video was a success, effectively explaining Street Cloud’s digital data platform and showcasing its benefits. The video helped to reinforce Street Cloud’s image as an innovative provider of visitor insights solutions. It was well-received by the target audience and shared on their website.
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