Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a Senior Social Media and Influencer Marketing Manager with 10+ years of experience leading content strategy, community growth, and influencer programs for B2B and B2C brands. I translate data into action by building long-term influencer partnerships, optimizing campaigns for ROI, and guiding cross-functional teams. My strengths include Instagram, LinkedIn, Facebook, and X, influencer sourcing and negotiations, FTC compliance, analytics, and stakeholder collaboration.…I'm a Senior Social Media and Influencer Marketing Manager with 10+ years of experience leading content strategy, community growth, and influencer programs for B2B and B2C brands. I translate data into action by building long-term influencer partnerships, optimizing campaigns for ROI, and guiding cross-functional teams. My strengths include Instagram, LinkedIn, Facebook, and X, influencer sourcing and negotiations, FTC compliance, analytics, and stakeholder collaboration.

Casey Borrero

Influencer Marketing Manager, Community Manager, Brand Strategist, +1





I'm a Senior Social Media and Influencer Marketing Manager with 10+ years of experience leading content strategy, community growth, and influencer programs for B2B and B2C brands. I translate data into action by building long-term influencer partnerships, optimizing campaigns for ROI, and guiding cross-functional teams. My strengths include Instagram, LinkedIn, Facebook, and X, influencer sourcing and negotiations, FTC compliance, analytics, and stakeholder collaboration.…I'm a Senior Social Media and Influencer Marketing Manager with 10+ years of experience leading content strategy, community growth, and influencer programs for B2B and B2C brands. I translate data into action by building long-term influencer partnerships, optimizing campaigns for ROI, and guiding cross-functional teams. My strengths include Instagram, LinkedIn, Facebook, and X, influencer sourcing and negotiations, FTC compliance, analytics, and stakeholder collaboration.

Available to hire

I’m a Senior Social Media and Influencer Marketing Manager with 10+ years of experience leading content strategy, community growth, and influencer programs for B2B and B2C brands.

I translate data into action by building long-term influencer partnerships, optimizing campaigns for ROI, and guiding cross-functional teams. My strengths include Instagram, LinkedIn, Facebook, and X, influencer sourcing and negotiations, FTC compliance, analytics, and stakeholder collaboration.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Community Manager (Contract) at VIMERGY

December 1, 2024 - March 1, 2026

Developed and executed comprehensive social media and community strategies informed by audience research, benchmarking, and performance insights. Managed and mentored two direct reports while overseeing social media initiatives that drive brand awareness, engagement, and ROI. Led influencer discovery, onboarding, and relationship management aligned with brand values and product positioning. Oversaw day-to-day campaign execution, ensuring consistent brand voice, tone, and messaging across platforms. Supervised customer-facing social interactions, maintaining a positive, responsive, and on-brand community experience. Implemented monthly content calendars and performance reviews to optimize engagement and growth.

Influencer Marketing Strategist at TopRank Marketing

December 1, 2022 - September 1, 2024

Identified, vetted, and activated influencers for organic and paid campaigns across multiple industries. Built and maintained long-term influencer relationships to drive advocacy for agency clients and the TopRank brand. Analyzed influencer program performance using multiple attribution models to optimize ROI and campaign effectiveness. Managed influencer contracts and negotiations while ensuring full FTC compliance. Drafted high-performing social content for agency channels, clients, influencers, and executives aligned with program KPIs. Collaborated cross-functionally with strategy, analytics, and client teams to deliver integrated marketing programs.

Influencer Marketing Consultant (Freelance) at Ferguson Enterprises

March 1, 2022 - May 1, 2023

Monitored influencer marketing trends, best practices, and competitor activity to inform strategic recommendations. Designed and managed influencer programs aligned with business objectives and target customer segments. Researched and sourced new talent, developing curated influencer shortlists for upcoming campaigns.

Digital CX Strategist (Contract) at H4B Chelsea

January 1, 2022 - March 1, 2022

Audited existing digital platforms to evaluate content effectiveness and customer experience. Partnered with business stakeholders to align content recommendations with organizational goals. Collaborated with analysts to define success metrics and implement data-driven content improvements.

Marketing Manager / Strategist at Cross Country Healthcare

February 1, 2020 - December 1, 2021

Led influencer-driven social media campaigns, sourcing, hiring, and training a network of healthcare professional influencers. Developed and executed social media strategies across Instagram, Facebook, LinkedIn, and Twitter/X for four healthcare brands. Drove YoY audience growth (Instagram up to +242% and LinkedIn up to +72%). Implemented brand-building and performance-driven campaigns to increase awareness, engagement, and brand preference. Managed two direct reports within the social media department. Founded and led an Employee Resource Group for new parents as part of the company’s Diversity & Inclusion initiative. Conceptualized and managed an 18-member Brand Ambassador program.

Celebrity Social Media Manager at Market America

March 1, 2015 - March 1, 2018

Worked directly with company leadership to shape and manage a high-visibility personal brand across social platforms. Developed and executed content strategies for Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Increased Instagram followers by over 100%, driving higher engagement and brand visibility.

Social Media Manager at Miami Social Marketing

August 1, 2014 - October 1, 2017

Developed and executed social media strategies for multiple client accounts. Wrote, scheduled, and managed daily social content across platforms. Set up, monitored, and optimized social channels while engaging with online communities.

Social Media Manager (Freelance) at Sweet Savvy Street

July 1, 2014 - Present

Developed and execute social media strategies and content across Facebook, Instagram, LinkedIn, and X. Managed daily posting, community engagement, and customer service for multiple accounts. Oversaw creative assets including graphics, GIFs, and video content. Conducted social listening and integrate trends into editorial calendars.