Available to hire
I am a dynamic and organized professional with a strong team spirit, a sens of leadership, and a proactive mindset. Passionate about sport, healthy livinge, and personal growth, i bring energy, reliability, and a strong sense of commitment to everything I do.
Digital marketing is an innate passion for me. I enjoy building impactful strategies, understanding audiences, and turning ideas into results-driven actions within fast-paced and collabotative environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
French
Fluent
English
Advanced
Work Experience
Social Media Manager at UMI Information (Algeria) / UMA Algeria
April 1, 2022 - December 1, 2023Managed organic social media presence for international and regional brands. Planned detailed social media calendars aligned with brand campaigns and communication strategies. Created and moderated content across platforms, ensuring brand tone consistency and audience engagement. Collaborated with regional and global teams in English to align social content with broader marketing objectives. Supported influencer campaigns and major brand activations, translating campaign goals into social-first execution. Used social media management tools and Sprinklr for publishing, monitoring, and reporting.
Social Media Manager at UMI Information (Algeria)
December 1, 2023 - September 1, 2024Social Media Manager described for the period from December 2023 to September 2024, focusing on maintaining organic presence, planning calendars, and coordinating with regional/global teams to ensure brand consistency and performance.
Digital Marketing & Paid Media Specialist at Spotlight - Algiers
October 1, 2024 - June 1, 2025Collaborated closely with social and content teams to align paid campaigns with organic content themes. Supported content performance analysis and optimization based on engagement and audience insights. Worked with cross-functional teams to ensure social content supported broader GTM and brand initiatives.
Social Media Manager & Content Creator at DIGIBUY (Algiers)
July 1, 2025 - January 1, 2026Co-launched Spotlight, a premium talent and creator ecosystem. Led organic social media strategy and performance across Instagram and key platforms. Planned and managed content calendars aligned with launches, events, and brand goals. Produced short-form, creator-led content (interviews, BTS, events, UGC-style videos). Coordinated video production with film makers, editors, and designers. Managed social coverage for high-profile launches and community events to drive reach and engagement.
Social Media Manager & Content Creator at Spotlight Algiers
October 1, 2024 - June 30, 2025Led organic social media strategy across Instagram and key platforms; planned and managed content calendars aligned with launches, events, and brand goals; produced short-form, creator-led content (interviews, BTS, events, UGC-style videos). Coordinated video production with filmmakers, editors, and designers. Managed social coverage for high-profile launches and community events to drive reach and engagement.
Social Media Manager at UMA Algeria (UMI Information)
December 1, 2023 - September 30, 2024Managed digital campaigns and content initiatives remotely; planned and executed organic and paid social media strategies; participated in strategy discussions, reporting, and performance analysis to inform content direction; collaborated with regional teams to align with brand goals.
Education
Master's Degree in Pharmaceutical Engineering at University of Science and Technology Houari Boumediene (USTHB)
January 1, 2019 - January 1, 2021Bachelor's Degree in Process Engineering at University of Science and Technology Houari Boumediene (USTHB)
January 1, 2016 - January 1, 2019Scientific Baccalaureate at Hamia High School
January 1, 2014 - January 1, 2016Master's Degree in Pharmaceutical Engineering at University of Science and Technology Houari Boumediene (USTHB)
January 1, 2019 - December 31, 2021Bachelor's Degree in Process Engineering at University of Science and Technology Houari Boumediene (USTHB)
January 1, 2016 - December 31, 2019Scientific Baccalaureate at Hamia High School
January 1, 2014 - December 31, 2016Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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