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I’m a marketing professional with a strong foundation in lifecycle marketing, CRM strategy, and full-funnel digital and social campaign execution. With a background in psychology and hands-on experience in both fintech and tech startups, I bring a unique, data-informed perspective to audience engagement and growth. My expertise spans platforms like Google Ads, Meta, TikTok, and Braze, along with tools like Looker Studio and Excel. I’ve driven measurable results—like a 43% year-over-year increase in new user acquisition and a 75% second-use retention rate—by blending strategic messaging, engaging content, and rigorous A/B testing. I’ve also worked on social media campaigns across Instagram, Facebook, Twitter, and Pinterest, aligning brand voice with audience trends to boost visibility and engagement. Whether optimizing CRM workflows or managing multi-channel paid and organic campaigns, I’m passionate about building scalable systems that drive long-term value and growth.…I’m a marketing professional with a strong foundation in lifecycle marketing, CRM strategy, and full-funnel digital and social campaign execution. With a background in psychology and hands-on experience in both fintech and tech startups, I bring a unique, data-informed perspective to audience engagement and growth. My expertise spans platforms like Google Ads, Meta, TikTok, and Braze, along with tools like Looker Studio and Excel. I’ve driven measurable results—like a 43% year-over-year increase in new user acquisition and a 75% second-use retention rate—by blending strategic messaging, engaging content, and rigorous A/B testing. I’ve also worked on social media campaigns across Instagram, Facebook, Twitter, and Pinterest, aligning brand voice with audience trends to boost visibility and engagement. Whether optimizing CRM workflows or managing multi-channel paid and organic campaigns, I’m passionate about building scalable systems that drive long-term value and growth.

C. Froese Schroeder

Growth Marketer, Marketing Automation Specialist, Product Marketer, +2

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I’m a marketing professional with a strong foundation in lifecycle marketing, CRM strategy, and full-funnel digital and social campaign execution. With a background in psychology and hands-on experience in both fintech and tech startups, I bring a unique, data-informed perspective to audience engagement and growth. My expertise spans platforms like Google Ads, Meta, TikTok, and Braze, along with tools like Looker Studio and Excel. I’ve driven measurable results—like a 43% year-over-year increase in new user acquisition and a 75% second-use retention rate—by blending strategic messaging, engaging content, and rigorous A/B testing. I’ve also worked on social media campaigns across Instagram, Facebook, Twitter, and Pinterest, aligning brand voice with audience trends to boost visibility and engagement. Whether optimizing CRM workflows or managing multi-channel paid and organic campaigns, I’m passionate about building scalable systems that drive long-term value and growth.…I’m a marketing professional with a strong foundation in lifecycle marketing, CRM strategy, and full-funnel digital and social campaign execution. With a background in psychology and hands-on experience in both fintech and tech startups, I bring a unique, data-informed perspective to audience engagement and growth. My expertise spans platforms like Google Ads, Meta, TikTok, and Braze, along with tools like Looker Studio and Excel. I’ve driven measurable results—like a 43% year-over-year increase in new user acquisition and a 75% second-use retention rate—by blending strategic messaging, engaging content, and rigorous A/B testing. I’ve also worked on social media campaigns across Instagram, Facebook, Twitter, and Pinterest, aligning brand voice with audience trends to boost visibility and engagement. Whether optimizing CRM workflows or managing multi-channel paid and organic campaigns, I’m passionate about building scalable systems that drive long-term value and growth.

Available to hire

I’m a marketing professional with a strong foundation in lifecycle marketing, CRM strategy, and full-funnel digital and social campaign execution. With a background in psychology and hands-on experience in both fintech and tech startups, I bring a unique, data-informed perspective to audience engagement and growth.

My expertise spans platforms like Google Ads, Meta, TikTok, and Braze, along with tools like Looker Studio and Excel. I’ve driven measurable results—like a 43% year-over-year increase in new user acquisition and a 75% second-use retention rate—by blending strategic messaging, engaging content, and rigorous A/B testing. I’ve also worked on social media campaigns across Instagram, Facebook, Twitter, and Pinterest, aligning brand voice with audience trends to boost visibility and engagement.

Whether optimizing CRM workflows or managing multi-channel paid and organic campaigns, I’m passionate about building scalable systems that drive long-term value and growth.