Brand identity designer with 20+ years of experience creating clean, typographically precise visual systems for clients across fashion, gastronomy, biotech, trade shows, and commercial spaces in the US and Europe. I specialize in logo design and corporate identity, from strategic brief to production-ready files. I lead end-to-end creative direction and project management—aligning copywriters, photographers, and developers to deliver consistent brand communication across print and digital. My work includes building client portfolios through strategic positioning and managing large-scale design production while maintaining brand consistency.

Carolina García

Brand identity designer with 20+ years of experience creating clean, typographically precise visual systems for clients across fashion, gastronomy, biotech, trade shows, and commercial spaces in the US and Europe. I specialize in logo design and corporate identity, from strategic brief to production-ready files. I lead end-to-end creative direction and project management—aligning copywriters, photographers, and developers to deliver consistent brand communication across print and digital. My work includes building client portfolios through strategic positioning and managing large-scale design production while maintaining brand consistency.

Available to hire

Brand identity designer with 20+ years of experience creating clean, typographically precise visual systems for clients across fashion, gastronomy, biotech, trade shows, and commercial spaces in the US and Europe. I specialize in logo design and corporate identity, from strategic brief to production-ready files.

I lead end-to-end creative direction and project management—aligning copywriters, photographers, and developers to deliver consistent brand communication across print and digital. My work includes building client portfolios through strategic positioning and managing large-scale design production while maintaining brand consistency.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Advanced

Work Experience

Brand Designer at CG Design
June 1, 2024 - Present
Deliver brand identity, logo design, and visual communication across hospitality, gastronomy, beauty, events, and corporate sectors.
Head Graphic Designer / Creative Director at PAM BRISTOW, LLC
January 1, 2024 - January 1, 2024
Led branding and creative direction for PAM BRISTOW, LLC, overseeing typography, corporate identity, and print/accessory design across Latin America.
Head Graphic Designer / Creative Director at PAM BRISTOW, LLC
January 1, 2024 - October 16, 2025
Led brand identity development, typography and graphics; oversaw creative direction, print and accessory design workflows, and brand guidelines for multiple campaigns (2020-2024).
Head Graphic Designer / Creative Director at Pam Bristow, LLC
January 1, 2020 - May 31, 2024
Provided full creative direction for brand identity, print collateral, and digital assets. Managed projects end-to-end from client brief to final delivery. Drove portfolio growth through strategic creative positioning and coordinated with copywriters, photographers, and web developers to ensure cohesive, production-ready results.
Freelance Graphic Designer at Portugal
January 1, 2019 - October 29, 2025
Freelance graphic design work for clients in Portugal, focused on brand identity, typography, and visual design.
Freelance Graphic Designer at Self-employed (Portugal)
January 1, 2019 - Present
Provide graphic design services for clients in Portugal with a focus on brand identity, print and digital collateral, and visual merchandising.
Head Graphic Designer at Fiorucci
January 1, 2018 - January 1, 2018
Multiple design projects in Beauty, Music and hospitality business.
Head Graphic Designer at Fiorucci
January 1, 2018 - October 16, 2025
Led design projects in Beauty, Music and Hospitality sectors across Italy and South America; developed visuals and branding.
Head Graphic Designer at Fiorucci Italy
December 1, 2016 - June 30, 2018
Directed all print and accessories design for Latin American collections. Produced 500+ fashion designs per season while maintaining strong brand consistency.
Freelance Graphic Designer
January 1, 2016 - January 1, 2016
Graphic Designer of window displays for multiple brands: Chevignon, Esprit, Americanino & Naf Naf.
Freelance Graphic Designer at Colombia (Freelance)
January 1, 2016 - October 16, 2025
Graphic designer for window displays and branding across brands including Chevignon, Esprit, Americanino & Naf Naf.
Freelance Graphic Designer at Independent
March 1, 2007 - December 31, 2016
Created brand identity, print, and marketing design for beauty, music, and hospitality clients. Built long-term relationships through consistent creative output.
Visual Merchandising Graphic Designer at URIBE INDUSTRIAL
January 1, 2007 - January 1, 2007
Visual Merchandising Graphic Designer at URIBE INDUSTRIAL
January 1, 2007 - October 16, 2025
Created window displays and visual merchandising graphics for multiple brands; contributed to store branding and promotional materials in Colombia.
Head Graphic Designer (Prints & Accessories) for Latin America Collections
January 1, 2007 - October 16, 2025
Directed print and accessory design for Latin America collections, overseeing visual language and production across markets.
Visual Merchandising Graphic Designer at Uribe Industrial
March 1, 2005 - February 28, 2007
Designed window displays and in-store graphics for brands including Chevignon, Esprit, Americanino, and Naf Naf. Translated brand guidelines into engaging retail visual narratives.
Head Graphic Designer
January 1, 2004 - January 1, 2004
Head Graphic Designer for all the prints and Accessories designs for Latin America collections.

Education

Bachelor in Graphic Design at Universidad Pontificia Bolivariana
January 1, 1999 - January 1, 2004
Bachelor in Graphic Design at Universidad Pontificia Bolivariana Medellín-colombia
January 1, 1999 - January 1, 2004
Bachelor in Graphic Design at Universidad Pontificia Bolivariana
January 1, 1999 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Manufacturing, Consumer Goods, Healthcare