My experience spans over 20 years, during which I have provided brand identity and creative services for clients in various industries, including fashion, gastronomy, trade shows, biotech, and commercial spaces across the US and Europe. I have been working mainly on branding and rebranding, which makes me a more specialized creative. My work is a testament to my ability to craft a strong visual narrative that resonates with audiences and elevates brands to their full potential.

Carolina Garcia

My experience spans over 20 years, during which I have provided brand identity and creative services for clients in various industries, including fashion, gastronomy, trade shows, biotech, and commercial spaces across the US and Europe. I have been working mainly on branding and rebranding, which makes me a more specialized creative. My work is a testament to my ability to craft a strong visual narrative that resonates with audiences and elevates brands to their full potential.

Available to hire

My experience spans over 20 years, during which I have provided brand identity and creative services for clients in various industries, including fashion, gastronomy, trade shows, biotech, and commercial spaces across the US and Europe. I have been working mainly on branding and rebranding, which makes me a more specialized creative.
My work is a testament to my ability to craft a strong visual narrative that resonates with audiences and elevates brands to their full potential.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Intermediate

Work Experience

Freelance Graphic Designer at Self-employed (Portugal)
January 1, 2019 - Present
Provide graphic design services for clients in Portugal with a focus on brand identity, print and digital collateral, and visual merchandising.
Head Graphic Designer / Creative Director at PAM BRISTOW, LLC
January 1, 2024 - October 16, 2025
Led brand identity development, typography and graphics; oversaw creative direction, print and accessory design workflows, and brand guidelines for multiple campaigns (2020-2024).
Head Graphic Designer (Prints & Accessories) for Latin America Collections
January 1, 2007 - October 16, 2025
Directed print and accessory design for Latin America collections, overseeing visual language and production across markets.
Visual Merchandising Graphic Designer at URIBE INDUSTRIAL
January 1, 2007 - October 16, 2025
Created window displays and visual merchandising graphics for multiple brands; contributed to store branding and promotional materials in Colombia.
Freelance Graphic Designer at Colombia (Freelance)
January 1, 2016 - October 16, 2025
Graphic designer for window displays and branding across brands including Chevignon, Esprit, Americanino & Naf Naf.
Head Graphic Designer at Fiorucci
January 1, 2018 - October 16, 2025
Led design projects in Beauty, Music and Hospitality sectors across Italy and South America; developed visuals and branding.
Head Graphic Designer / Creative Director at PAM BRISTOW, LLC
January 1, 2024 - January 1, 2024
Led branding and creative direction for PAM BRISTOW, LLC, overseeing typography, corporate identity, and print/accessory design across Latin America.
Freelance Graphic Designer at Portugal
January 1, 2019 - October 29, 2025
Freelance graphic design work for clients in Portugal, focused on brand identity, typography, and visual design.
Head Graphic Designer
January 1, 2004 - January 1, 2004
Head Graphic Designer for all the prints and Accessories designs for Latin America collections.
Head Graphic Designer at Fiorucci
January 1, 2018 - January 1, 2018
Multiple design projects in Beauty, Music and hospitality business.
Freelance Graphic Designer
January 1, 2016 - January 1, 2016
Graphic Designer of window displays for multiple brands: Chevignon, Esprit, Americanino & Naf Naf.
Visual Merchandising Graphic Designer at URIBE INDUSTRIAL
January 1, 2007 - January 1, 2007

Education

Bachelor in Graphic Design at Universidad Pontificia Bolivariana
January 1, 1999 - January 1, 2004
Bachelor in Graphic Design at Universidad Pontificia Bolivariana Medellín-colombia
January 1, 1999 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Manufacturing, Consumer Goods