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I'm Cecil Helton, a digital marketing and web manager with extensive experience leading omni-channel campaigns and SEO strategies for multi-location organizations, including both company-owned and franchised locations. I've managed paid advertising budgets exceeding $1M annually and driven measurable organic growth. I excel in cross-department leadership, enterprise CMS replatforming, and technical web optimization across retail, automotive, higher education, and healthcare sectors. I thrive on turning complex requirements into scalable, accessible digital experiences.…I'm Cecil Helton, a digital marketing and web manager with extensive experience leading omni-channel campaigns and SEO strategies for multi-location organizations, including both company-owned and franchised locations. I've managed paid advertising budgets exceeding $1M annually and driven measurable organic growth. I excel in cross-department leadership, enterprise CMS replatforming, and technical web optimization across retail, automotive, higher education, and healthcare sectors. I thrive on turning complex requirements into scalable, accessible digital experiences.

Cecil Helton

Digital Marketer, Marketing Strategist, Project Manager, +4

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I'm Cecil Helton, a digital marketing and web manager with extensive experience leading omni-channel campaigns and SEO strategies for multi-location organizations, including both company-owned and franchised locations. I've managed paid advertising budgets exceeding $1M annually and driven measurable organic growth. I excel in cross-department leadership, enterprise CMS replatforming, and technical web optimization across retail, automotive, higher education, and healthcare sectors. I thrive on turning complex requirements into scalable, accessible digital experiences.…I'm Cecil Helton, a digital marketing and web manager with extensive experience leading omni-channel campaigns and SEO strategies for multi-location organizations, including both company-owned and franchised locations. I've managed paid advertising budgets exceeding $1M annually and driven measurable organic growth. I excel in cross-department leadership, enterprise CMS replatforming, and technical web optimization across retail, automotive, higher education, and healthcare sectors. I thrive on turning complex requirements into scalable, accessible digital experiences.

Available to hire

I’m Cecil Helton, a digital marketing and web manager with extensive experience leading omni-channel campaigns and SEO strategies for multi-location organizations, including both company-owned and franchised locations. I’ve managed paid advertising budgets exceeding $1M annually and driven measurable organic growth.

I excel in cross-department leadership, enterprise CMS replatforming, and technical web optimization across retail, automotive, higher education, and healthcare sectors. I thrive on turning complex requirements into scalable, accessible digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at Valvoline, LLC

June 1, 2020 - May 1, 2026

Direct responsibility for daily management of corporate websites, achieving a 44% YoY increase in organic sessions and a 38% YoY increase in organic users while KPI performance improved year over year. Maintained an average local pack ranking near 1.x and top SERP ranks across the top 1,000 geographic queries. Scaled web properties and store locator platforms from 1,100 to over 2,100 locations to support growth. Generated more than $250M annually in sales attributed to website and location-page visits via single-use coupon codes. Implemented in-house SEM pages, delivering six-figure annual savings by reducing reliance on external agencies.

Web Strategy Manager at Eastern Kentucky University

June 1, 2016 - June 1, 2020

Managed SEO, SEM, social media, and email marketing for a 400+ website Drupal installation via subdomains. Directed redesign and migration of the main TLD from Drupal to WordPress with an optimized subfolder strategy to improve site architecture and SEO. Created and delivered university-wide trainings on CMS usage, SEO best practices, web governance, and web accessibility.

Digital Strategist at KPA/Search Optics (DigiGo)

January 1, 2013 - June 1, 2016

Developed and executed digital marketing strategies and media buys for paid search and social advertising to drive sales across US and Canadian automotive dealerships. Produced comprehensive on-page and off-page SEO content for enterprise automotive brands and individual dealership websites.

Managing Editor at CarInsurance.org

August 1, 2010 - January 1, 2013

Managed a team of staff writers and photographers to produce optimized infographics, short-form, and long-form content. Leveraged technical SEO and social media management to generate high-quality leads for national auto insurers.

Web/Electronic Communications Manager at Union College

May 1, 2008 - August 1, 2010

Deployed a WordPress CMS for departmental websites, managed all web and social properties, and served as an adjunct instructor for Adobe Flash Development.

Marketing Director at Lake Cumberland Regional Hospital

June 1, 2004 - May 1, 2008

Oversaw all hospital marketing, redesigned the public website, and developed the internal intranet.

Systems Engineer IT at Kentucky State Police

June 1, 2002 - June 1, 2004

Designed the original public-facing KSP website and served as the IT representative for executive branch projects.

Web/IT Manager/CIO at Sumerset Custom Houseboats

August 1, 1998 - June 1, 2002

Developed the corporate website, managed IT vendor relationships, and deployed an enterprise-level CRM/ERP system.