Astor Film Productions is a UK video production company known for creating cinematic, high-quality content. Despite an established reputation in Hull, its website struggled to attract potential clients from other cities. After six months working with another SEO agency, the business had seen little improvement in its search performance.

Our approach

At Assured Marketing, we began with a comprehensive SEO audit, identifying unresolved technical issues and opportunities to reach businesses searching for video production services across the North of England.

We developed and implemented a strategy combining technical SEO, local search optimisation and website performance improvements.

This included creating dedicated, research-led landing pages targeting key cities, improving page speed on a media-heavy website, resolving technical SEO issues and enhancing how Astor appeared in search results through structured data and optimised metadata.

Rather than simply chasing more traffic, the focus was on attracting businesses actively looking for professional video production services.

The results

The campaign delivered substantial improvements in visibility, traffic and conversions:

+1,542% increase in search visibility

+258% increase in organic website traffic

+981% increase in website conversions

Astor significantly expanded its organic search presence beyond Hull, reaching potential clients across multiple cities in the North of England.

Industry recognition

Our work with Astor also received national recognition, winning at the UK Search Awards for Best Low Budget SEO Campaign (Small) and becoming a finalist at the Northern Digital Awards.

The project demonstrates how a carefully researched SEO strategy, supported by technical expertise and an understanding of commercial objectives, can transform a website into a more effective source of new business.