East Yorkshire Insurance Brokers | SEO, AEO & GEO Campaign
Connor Hewson
Published
The brief
East Yorkshire Insurance Brokers (EYIB) needed to attract more commercial insurance enquiries. Despite its specialist knowledge, its website had limited visibility beyond people already familiar with the company. It also faced strong competition from national brokers and comparison sites.
What we delivered
At Assured Marketing, we built a search strategy around the questions business owners ask before choosing insurance, rather than focusing only on product names.
- SEO: Created targeted pages for specific industries and insurance policies, helping relevant businesses find EYIB and enquire.
- AEO and content: Developed practical, expert-led guides answering common insurance questions and linking readers to appropriate services.
- GEO and trust: Made EYIB’s specialist knowledge, advisers and business credentials clearer to both search engines and AI assistants.
- Digital PR: Secured relevant mentions and coverage to strengthen online authority.
The results
Across a 12-month year-on-year comparison:
- +290% search visibility
- +115% organic website traffic
- +350% website conversions across all channels
EYIB also reported enquiries and new business originating from AI assistants. The conversion figure covers all website traffic sources, not SEO alone.
The outcome
The campaign helped EYIB reach more relevant businesses, demonstrate its expertise and generate opportunities through both traditional search and AI discovery.