Crystal Justine Retzak

Developed and executed digital marketing strategies to increase brand awareness, engagement, and leads; managed multi-platform campaigns across TikTok and Instagram; optimized content and campaigns to improve performance; managed Google My Business (GMB) and online listings; monitored and managed online reviews to protect and enhance brand reputation; analyzed campaign performance and provided data-driven recommendations; ensured consistent brand messaging across digital channels.

Managed Google My Business (GMB) profiles to improve local search visibility; monitored and responded to reviews; drove leads and sales through strategic content scheduling during peak engagement times; managed social media strategy across TikTok and Instagram; planned and scheduled content calendars; created and optimized content to improve reach and engagement; analyzed performance metrics and audience insights to refine strategy; collaborated with creators and marketing teams on campaign execution; engaged with online communities to strengthen brand loyalty and awareness.

Led team performance by setting and driving KPI targets aligned with operational and business goals; coached through structured 1:1 sessions, performance reviews, and continuous feedback; oversaw daily operations, workforce allocation, and workflow efficiency to ensure SLAs were met; identified performance gaps and implemented improvement plans and targeted training; monitored team metrics and reporting to ensure productivity, quality, and compliance; built a high-performance culture focused on accountability, engagement, and customer satisfaction.