Hi, I'm Craig Baty, a high-energy, hands-on ICT executive with extensive global experience in building and leading high-value services and solutions and taking them to market. I excel at inspiring diverse teams, shaping go-to-market strategies, and driving digital transformation across B2B and B2C contexts. My career spans ANZ, APAC, Japan, Europe, and North America, with a track record of turning ambitious ideas into market-ready products and services while managing complex stakeholder ecosystems. Currently I run DataDriven, a research and advisory practice focused on GTM enablement for DX and the broader HiTech . I have presented at more than 1500 events, ranging from 1:1 fireside chats and online interviews, to 'big tent' keynote events with audiences up to 10,000. In the past 18 months alone I have moderated more than 50 Exec roundtables, keynoted at 20 events, delivered 5 live webinars, and recorded three two hour 'studio' sessions simulating board room discussions. As an industry analyst, consultant, Board Member ex CMO, CEO, CTO, COO and people manager I have a very strong ability to understand difficult content and present it in an easy to understand manner. In fact I have built my business and my reputation on that. I’m passionate about cross-cultural collaboration, strategic analysis, and mentoring the next generation of technology leaders. Please go to my website _Website not available. Sign in: https://www.twine.net/signup_ and watch me in action in my in-house produced 3m 20 sec promotional video (first page of my website). Although Australian I have an international English accent (one might say cultured-Australian if that isn't an oxymoron :) ...and am very comfortable moderating my language and speed to accommodate NESB audiences. (spent 7 years in Japan honing this skill).

Craig Baty

Hi, I'm Craig Baty, a high-energy, hands-on ICT executive with extensive global experience in building and leading high-value services and solutions and taking them to market. I excel at inspiring diverse teams, shaping go-to-market strategies, and driving digital transformation across B2B and B2C contexts. My career spans ANZ, APAC, Japan, Europe, and North America, with a track record of turning ambitious ideas into market-ready products and services while managing complex stakeholder ecosystems. Currently I run DataDriven, a research and advisory practice focused on GTM enablement for DX and the broader HiTech . I have presented at more than 1500 events, ranging from 1:1 fireside chats and online interviews, to 'big tent' keynote events with audiences up to 10,000. In the past 18 months alone I have moderated more than 50 Exec roundtables, keynoted at 20 events, delivered 5 live webinars, and recorded three two hour 'studio' sessions simulating board room discussions. As an industry analyst, consultant, Board Member ex CMO, CEO, CTO, COO and people manager I have a very strong ability to understand difficult content and present it in an easy to understand manner. In fact I have built my business and my reputation on that. I’m passionate about cross-cultural collaboration, strategic analysis, and mentoring the next generation of technology leaders. Please go to my website _Website not available. Sign in: https://www.twine.net/signup_ and watch me in action in my in-house produced 3m 20 sec promotional video (first page of my website). Although Australian I have an international English accent (one might say cultured-Australian if that isn't an oxymoron :) ...and am very comfortable moderating my language and speed to accommodate NESB audiences. (spent 7 years in Japan honing this skill).

Available to hire

Hi, I’m Craig Baty, a high-energy, hands-on ICT executive with extensive global experience in building and leading high-value services and solutions and taking them to market. I excel at inspiring diverse teams, shaping go-to-market strategies, and driving digital transformation across B2B and B2C contexts. My career spans ANZ, APAC, Japan, Europe, and North America, with a track record of turning ambitious ideas into market-ready products and services while managing complex stakeholder ecosystems.

Currently I run DataDriven, a research and advisory practice focused on GTM enablement for DX and the broader HiTech .

I have presented at more than 1500 events, ranging from 1:1 fireside chats and online interviews, to ‘big tent’ keynote events with audiences up to 10,000. In the past 18 months alone I have moderated more than 50 Exec roundtables, keynoted at 20 events, delivered 5 live webinars, and recorded three two hour ‘studio’ sessions simulating board room discussions.

As an industry analyst, consultant, Board Member ex CMO, CEO, CTO, COO and people manager I have a very strong ability to understand difficult content and present it in an easy to understand manner. In fact I have built my business and my reputation on that. I’m passionate about cross-cultural collaboration, strategic analysis, and mentoring the next generation of technology leaders.

Please go to my website Website not available. Sign in: https://www.twine.net/signup and watch me in action in my in-house produced 3m 20 sec promotional video (first page of my website).

Although Australian I have an international English accent (one might say cultured-Australian if that isn’t an oxymoron :) …and am very comfortable moderating my language and speed to accommodate NESB audiences. (spent 7 years in Japan honing this skill).

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Language

English
Fluent

Work Experience

Principal and Founder at DataDriven (advisory and research)
January 1, 2018 - Present
Established research and advisory consultancy focusing on GTM enablement for DX and TMT; built partnerships with industry analysts; delivered thought leadership and GTM/sales strategy engagements.
VP Global Strategy & VP Digital Services & Cloud at Fujitsu Limited
December 31, 2018 - October 20, 2025
Led global strategy and digital services portfolio; oversaw international marketing, pricing, and long-term strategy; contributed to bid support and multi-year plans.
Chief of Staff for International Business & VP International Marketing at Fujitsu International (Tokyo)
December 31, 2017 - October 20, 2025
Chief of Staff for overseas business across ninety metrics; established pricing and long-term strategy; improved staff engagement and cross-border collaboration.
Executive GM Marketing, Chief Technology and Innovation Officer at Fujitsu ANZ/AP
December 31, 2013 - October 20, 2025
Executive GM Marketing; Chief Technology and Innovation Officer; contributed to 3-year strategy, pricing, and bid management; established bid support function.
Global VP ICT Consulting Practice, Research Services at Frost & Sullivan Limited
December 31, 2010 - October 20, 2025
Established Global ICT Practice; built repeatable solutions, revenues, and research offerings; launched CEO Growth Program in Asia/Pacific; secured major deals.
Various Executive Roles (CEO & President Gartner Japan; Group VP Research APJ; VP Data Centre Asia/Pacific) at Gartner Inc
December 31, 2008 - October 20, 2025
Led Gartner Japan; built CIO research services; expanded APJ research footprint; improved culture and engagement; P&L oversight and multi-country leadership.
GM Marketing, Planning and Alliances at BT Syntegra Limited (formerly FSC)
December 31, 1997 - October 20, 2025
Built marketing, planning and alliances function; launched outsourcing and services lines; expanded client engagements with major vendors.
National Marketing Manager at First State Computing
December 31, 1997 - October 20, 2025
Led national marketing; drove revenue growth and demand generation; privatization-era context and service line expansion.
National Marketing Manager at Fujitsu Australia Limited
December 31, 1997 - October 20, 2025
National marketing manager and multiple marketing/sales roles; contributed to growth and post-privatization integration with BT Syntegra.

Education

Add your educational history here.

Qualifications

Doctor of Business Administration (DBA)
January 11, 2030 - October 20, 2025
Doctor of Business Administration (DBA)
January 11, 2030 - October 20, 2025

Industry Experience

Professional Services, Software & Internet, Government, Media & Entertainment, Telecommunications