Creative writer with a screenwriting background and a marketing/branding foundation. I design communication with empathy, clarity, and integrity—translating audience insight into narrative structure and visual storytelling. I’ve built my career across technology communications and documentary scripts, working within constraints while learning how small language choices shape emotion and behavior. Now I apply that expertise to storytelling and narrative design.

Claudia Mădălina Murărescu

Creative writer with a screenwriting background and a marketing/branding foundation. I design communication with empathy, clarity, and integrity—translating audience insight into narrative structure and visual storytelling. I’ve built my career across technology communications and documentary scripts, working within constraints while learning how small language choices shape emotion and behavior. Now I apply that expertise to storytelling and narrative design.

Available to hire

Creative writer with a screenwriting background and a marketing/branding foundation. I design communication with empathy, clarity, and integrity—translating audience insight into narrative structure and visual storytelling.

I’ve built my career across technology communications and documentary scripts, working within constraints while learning how small language choices shape emotion and behavior. Now I apply that expertise to storytelling and narrative design.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Senior Creative Writer at MadeUp Advertising & High Contrast
January 1, 2014 - January 1, 2026
Designed communications for technology products. Wrote under strong constraints, learning how economy of language, audience empathy, and emotional resonance can shape behavior. Produced creative writing outputs grounded in narrative, structure, and persuasive messaging tailored to the end user.
Scriptwriter (documentary productions) / Screenwriter at TVR & TVS Bucharest / Brașov, Romania
January 1, 2012 - January 1, 2015
Wrote scripts for documentary productions on socially and historically significant topics. Responsible for pre-production from concept to final script with high creative autonomy. Projects included: The Film of the 1989 Revolution; The Golden Second – Race Against Time in Organ Donation; Souls on Strings – Behind the Curtain of Puppet Theatre.
Author / Editorial content for Economics & Migration pages at Gândul (Bucharest, Romania)
January 1, 2007 - January 1, 2011
Authored content for Economics & Migration sections. Specialized in explaining complex systems (particularly pensions and insurance) in an understandable way for a broad audience.

Education

Master’s Degree in Screenwriting at UNATC - The National University of Theatre Arts and Cinematography
January 1, 2009 - January 1, 2011
Bachelor’s Degree in Audio-Visual Communication at UNATC - The National University of Theatre Arts and Cinematography
January 1, 2005 - January 1, 2009
Master’s degree in Screenwriting at National University of Theatre and Film Arts (UNATC), Bucharest
January 1, 2009 - January 1, 2011
Bachelor’s degree in Audio-Visual Communication at National University of Theatre and Film Arts (UNATC), Bucharest
January 1, 2005 - January 1, 2009

Qualifications

Generative AI & Prompt Engineering (IBM)
January 11, 2030 - August 4, 2026
AI, Ethics & Societal Impact (Lund University)
January 11, 2030 - August 4, 2026
Writing in the Sciences (Stanford University)
January 11, 2030 - August 4, 2026
Business Communication (University of Colorado Boulder)
January 11, 2030 - August 4, 2026
Communication Strategies for a Virtual Age (University of Toronto)
January 11, 2030 - August 4, 2026
Critical Thinking: How to Reason & Argue (Duke University)
January 11, 2030 - August 4, 2026
Gamification (University of Pennsylvania)
January 11, 2030 - August 4, 2026
Gameful Learning (University of Michigan)
January 11, 2030 - August 4, 2026
Conflict Management (Rozalia Timar)
January 11, 2030 - August 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Computers & Electronics, Other
    THE WOLF WITHIN

    (inside of “The Wolf Among Us” universe)

    (The premise of Lilah Sturges’ comics: characters from Grimm’s stories live in the slums of New York, trying to survive the harsh realities of the boardwalk. The Big Bad Wolf is the self-distructing, anger-issued sheriff trying to keep together a community of struggling princesses, addicted princes and troubled
    charmed creatures trying to fit in the human world.)

    Someone is selling tainted pixie dust on the streets of Fabletown. The chemical signature takes Bigby to Prince Charming’s speakeasy. The prince is selling “The Homelands Experience” – a substance that weaponizes nostalgia, making fables desperate to feel like they used to in the Homelands.
    When Bigby tries to arrest him, the words don’t come out right.

    Charming can cast charms on almost everyone, because he owns spots in their stories. Every addicted fable has sold a small background role, a supporting character, or even a whole plot point to him. Now, he has infiltrated every narrative. He is systematically deleting real memories and replacing himself as the hero of everyone’s childhood. Now, Bigby is fighting someone who owns the copyright to every story in The Homelands.

    Bigby finds the only untouched story, an old, single-character folk tale called The Tinderbox. It’s a dark cautionary, a “nobody is coming to save you” forgotten tale, pre-Andersen and Grimm, and contains the only character able to defeat Prince Charming. He realizes he’s in a race to find Tinderbox in the undergrounds of New York.

    CLOCKWORK

    Clockwork
    Decades ago, ruthless industrialists were obsessed with automating nature – brass silkworms that could weave metal, clockwork bees that pollinated on schedule, butterflies engineered to delight guests at garden parties.
    These corporate products often escaped into the wild, and instead of dying out, they are thriving. Today, they are no longer luxury items. They are a public nuisance, scuttling beneath cobblestone and nesting under mossy rocks.
    The abandoned factories in our former colonies are particularly famous. The old production lines have turned from landfills to a living ecosystem, a dense, hazardous jungle populated by territorial mechanical fauna, thriving on industrial pollution.
    Three heroes are boarding a decrepit wooden vessel to Manila – reluctant partners hoping to catch the Brass Dragonfly, each for conflicting reasons.
    Seven doesn’t care about the bug; she cares about what the bugs ate. The rare predatory Brass Dragonfly harvests rare gold filaments and platinum wiring from high-end corporate vaults. She tracks down the deadliest, most aggressive mechanical nests just to rip the precious metals out of their digestive gears with a pair of pliers and sell them to pawn shops.
    Fletcher is a formerly rich heir who inherited the debt of a dead clockwork company, which legally gives him ownership rights to their rogue, escaped patents. If he can capture a living, mutating specimen of a Brass Dragonfly, he legally owns the rights to its new, evolved self-winding mechanism and might possibly reclaim his spot back into high society.
    Prudence worked in a lodestone processing plant, until an industrial accident left her skin permanently magnetized. She can’t live in the city – she accidentally wipes the memory of public clocks and pulls needles towards her face. In the jungle, she is a living trap. Over 6 years of solitude, she collected every mechanical insect, except for the rare Brass Dragonfly.


    This 3d platformer gives you the chance to take more or less the same route, three times, from each character’s point of view. Each comes with different stories and encounters. You explore the same environment with Seven, Fletcher, and Prudence, using different traversal mechanics. You’re not only supposed to puzzle your way out of progressively worse situations, but also ensure you are leaving an even worse situation behind for the next character to play.

    SPAWN. THE FIRSTBORN OF WALACCHIA

    They were simply trying to solve a legal puzzle: How do we kill somebody without breaking the law?
    The High Patriarchs of Wallachia thought they had outsmarted God with a loophole. When the Abbess at The Silent Sisters of Fagar fell pregnant, they didn’t spill her saintly blood. They mercifully handed her a candle, a slice of bread, a glass of milk, and then bricked up her doors and windows, sealing her inside. The law was satisfied. Their deed was righteous. If she died inside the walls, it must have been God’s will.
    They only realized their mistake when the stones of the abbey began to weep milk and blood.
    The unborn spawn was forced to survive by feeding on its mother’s heart, thrived on her blood, and came into the world starved. Their loophole hadn’t killed a sinner; it had incubated a new breed of god: the first vampire. Now, he is pulling down the walls from the inside.


    Spawn is a dark fantasy narrative built on the rich, underexploited mythology, history, and superstitions of Romania — a culture uniquely shaped by Latin, Slavic, and Balkan influences.
    Moving beyond westernized gothic vampires, I built the narrative around local superstitions, religious anxieties, and the collision of cultural influences.

    A Half-Assed Guide to Crossing the River Styx

    In the beginning, the Gods built humans the way you build a blender: for convenience. Immortal, obedient, conveniently unbreakable.
    Charon is one of the immortals in that first batch of humans that the Gods whipped up. Unpredictably curious, the human tests the rules of the world. He walks up to the edge of the map and jumps off, only to…find out there’s a loophole to immortality. Charon becomes the first human to ever die.
    The Gods show up later. They don’t know what Charon is now. They hadn’t built an exit for him. Now, they have to invent death. It’s messy, it’s half-assed. And because the universe is built on irony, they promote him to “ferryman of the dead.”
    Charon. The first man to die, the last man to stop working.

    UNRELIABLE HEROES

    Corporate America figures out a way to colonize alien planets. Immediately, every space tycoon and bureaucrat who owns a planet starts handing out one-way tickets to the colonies: “Move fast! Die somewhere else!” Earth as we know it is left behind.
    Now, it’s just us freaks roaming the planet: the flinchy ones, the loners, the chronically undecided. We wander the world in bathrobes, we live off expired cereals and stale energy drinks, and we’re being cared for by AGI roombas. Earth is One. Giant. Depressing. Nursing home. Every need of humanity is accounted for, except for a sense of purpose.
    Then, one day, the robot caregivers stop showing up.

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