Craig Michael Hall
I’m Craig Michael Hall, a brand and growth leader with 20+ years’ experience shaping strategies, creative direction, and go-to-market plans across B2B and B2C.
About
I’m Craig Michael Hall, a brand and growth leader with 20+ years’ experience shaping strategies, creative direction, and go-to-market plans across B2B and B2C. I’m driven by the blend of brand building and measurable performance—connecting positioning, CRM and lifecycle marketing, and integrated campaign delivery to improve utilisation, revenue, and lifetime value.
Across my roles, I’ve led multi-channel marketing and creative across digital, paid social, content, influencer, partnerships, PR, and OOH, while also owning video strategy and production end-to-end. I’ve built and coached teams, guided partner and stakeholder relationships at executive level, and used analytics and brand tracking to make decisions that move business outcomes—whether launching new propositions, optimising loyalty, or driving full-funnel growth for major brands.
- 13 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Gaming
- Financial Services
- Retail
- Professional Services
- Other
Work experience· 11 roles
Consultancy engagement supporting work-winning and campaign execution oversight for the agency’s brand and creator portfolio. Shape creative strategies and 12-month growth roadmaps for partners. Develop rollout strategies across influencer, content, paid media and integrated campaigns, including media mapping and financial planning for pitches. Support pitch strategy and delivery, manage a consultation pipeline, and help resolve bottlenecks with execution managers. Also support paid media launches and provide creative direction across the agency’s portfolio.
Lead B2C and B2B marketing strategy, brand positioning and creative direction to drive utilisation and revenue for the UK EV charging network. Run national multi-channel campaigns across digital, social, PR, influencer, partnerships, OOH and events to grow awareness, trust and charger usage. Build fleet propositions and secure landmark partnerships with Uber, Allstar, Caffè Nero, Greggs, Amazon and DPD. Own CRM, lifecycle and loyalty; improve recency, frequency, ARPU and LTV through automation and optimisation. Launch new propositions across subscriptions, app features and partner offers with product, tech, data, CX and finance, making decisions using analytics, research and brand tracking. Led customer and brand strategy for the Mer UK acquisition, tripling the Be.EV network through integration, customer migration and communications.
Own brand and performance campaign strategy, converting growth targets into always-on and seasonal plans. Lead cross-functional campaign and creative delivery across multiple workstreams and deadlines while managing stakeholders, manufacturers and commercial teams. Pitch routes, report performance and manage ROI expectations. Direct integrated communications and content across digital, paid and organic social, email/CRM, influencer and public-facing assets. Own video strategy across the funnel and deliver end-to-end video production on time and on budget, including pre-pro, shoot, post, motion and versioning. Built and managed an in-house video team and production workflows with QA. Optimised delivery to drive 15% YoY revenue growth, a 3:1 traffic increase and doubled social audiences.
Education
Certifications and awards
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