Hi, I’m Christy McMeans. I’m the founder and Creative Director of CMM Creative, a brand-building agency that helps organizations find their voice and claim their place in competitive markets. I bring clarity, creativity, and conviction to every project, thriving on big-picture thinking while I work through details to deliver work that’s both visually compelling and strategically effective. I’ve led creative teams across healthcare, manufacturing, franchise, retail, leadership, and nonprofit clients. I’m passionate about building strong teams, refining processes, and delivering scalable brand systems and multi-channel campaigns that move the needle for growth and engagement.…

Christy McMeans

PRO

Hi, I’m Christy McMeans. I’m the founder and Creative Director of CMM Creative, a brand-building agency that helps organizations find their voice and claim their place in competitive markets. I bring clarity, creativity, and conviction to every project, thriving on big-picture thinking while I work through details to deliver work that’s both visually compelling and strategically effective. I’ve led creative teams across healthcare, manufacturing, franchise, retail, leadership, and nonprofit clients. I’m passionate about building strong teams, refining processes, and delivering scalable brand systems and multi-channel campaigns that move the needle for growth and engagement.…

Available to hire

Hi, I’m Christy McMeans. I’m the founder and Creative Director of CMM Creative, a brand-building agency that helps organizations find their voice and claim their place in competitive markets. I bring clarity, creativity, and conviction to every project, thriving on big-picture thinking while I work through details to deliver work that’s both visually compelling and strategically effective.

I’ve led creative teams across healthcare, manufacturing, franchise, retail, leadership, and nonprofit clients. I’m passionate about building strong teams, refining processes, and delivering scalable brand systems and multi-channel campaigns that move the needle for growth and engagement.

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Language

English
Fluent

Work Experience

Founder, Creative Director + Designer at CMM Creative
January 1, 2023 - Present
Founder and Creative Director at CMM Creative, a brand-building agency, guiding clients in finding their voice and securing a distinct place in competitive markets through strategic brand insight and design. Balances big-picture thinking with meticulous execution, leading projects from concept through delivery and ensuring consistency across touchpoints.
Creative Director at Tommy’s (TX/TCWS)
January 1, 2021 - December 1, 2022
Built a diverse creative team for Tommy’s Express (franchise) and Tommy Car Wash Systems; audited and enhanced brand guide for inclusivity and scalability; implemented new kickoff, brief, workflow, and reporting processes; mentored the creative team. Led asset audit for future digital asset management and directed six national campaigns plus multiple local campaigns for 100+ retail locations in 18 months; collaborated on franchise sales materials and car wash equipment sales collateral.
Creative Director at Priority Health
January 1, 2012 - December 31, 2021
Led creative strategy and execution for Priority Health, embedding in the marketing+communications department. Implemented cross-functional collaboration processes, developed a standard creative brief, and trained 70+ staff to align on goals. Drove multi-year campaigns and ensured brand consistency across channels.
Art Director at Priority Health
January 1, 2011 - December 31, 2012
Contributed to creative strategy and execution within Priority Health’s marketing and communications team, ensuring compelling visuals and consistent brand voice across campaigns and materials.
Senior Designer at Priority Health
January 1, 2007 - December 31, 2011
Designed marketing materials for member communications, campaigns, and internal initiatives; collaborated with printers, illustrators, and web developers; supported modernization of brand visuals.
Lead Designer at Independent Bank Corp.
January 1, 2004 - December 31, 2007
Directed the redesign of Independent Bank materials; coordinated media placements and promotional campaigns; led the member newsletter Eagle Extras; fostered relationships with printers, photographers, illustrators, and web developers; supervised internal designers and interns; managed web content via CMS.
Creative Director at Tommy’s Express / Tommy Car Wash Systems
January 1, 2021 - December 31, 2022
Built a diverse creative team to support Tommy’s Express franchise and Tommy Car Wash Systems. Audited and enhanced the brand guide for inclusivity and scalability. Implemented new creative processes and project workflows, mentored the team, and led the development of six national integrated campaigns plus multiple local campaigns for 100+ locations. Collaborated on franchise sales materials and car wash equipment sales collateral.

Education

BS Advertising at Grand Valley State University
January 11, 2030 - April 1, 2004
BS Communications at Grand Valley State University
January 11, 2030 - April 1, 2004
BS Advertising at Grand Valley State University
January 11, 2030 - April 1, 2004
BS Communications at Grand Valley State University
January 11, 2030 - April 1, 2004

Qualifications

Grand Rapids Chamber Leading Edge Class of 2018
January 2, 2018 - June 29, 2018
Women's rising leaders program and certification
Silver Proof awards x 2
April 20, 2018 - April 20, 2018
Gold PRoof awards x 2
April 19, 2019 - April 19, 2019

Industry Experience

Healthcare, Manufacturing, Retail, Non-Profit Organization, Professional Services, Consumer Goods, Real Estate & Construction