Available to hire
I’m a UK-based UX / UI designer with 20+ years of experience in branding, corporate, and UX/UI. My design passion has fuelled a diverse career. I honed leadership, presentation, and client-facing skills, collaborating with developers and managing budgets to deliver successful projects on tight deadlines. I help clients solve communication challenges and craft exceptional online experiences that users love
Skills
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Senior UX/UI Designer at Echo Web Solutions
January 1, 2024 - October 2, 2025Founded my own design agency specialising in branding and UX/UI projects for diverse clients: e-commerce, businesses, and SaaS companies (UK & International). Impact: Won a branding and web application pitch for Strauss Logistics; Led design for Spam (e-commerce) in collaboration with SPAM UK (Hormel Foods USA) and their developers; Led design for Elemental DB (NoSQL) brand and SaaS app; Designed and built e-commerce applications for Mortar & Milk.
Founder & Senior UX/UI Designer at Craig Steel Design
January 1, 2021 - October 2, 2025Thrived in a top 50 design agency (Creative Review & DesignWeek). Expertise in branding, corporate identity, direct mail, and exhibition projects. Mentored junior designers, led, assembled project and pitch teams, delivered client presentations, and ensured adherence to timelines and budgets. Impact: Designed annual reports for Manchester United, Vickers, Thomas Cook; Created branding for American Express and British Airways Caledonian; Led successful direct marketing campaigns for American Express.
Senior Designer at Cairnes Design
January 1, 2015 - October 2, 2025Senior Designer at Cairnes Design; work across branding, marketing, B2B, direct mail.
Project Manager at Clockwork Design
January 1, 1994 - October 2, 2025A Design Agency specialising in Branding, Marketing, B2B, Direct Mail.
Senior Designer at London Creative Design
January 1, 1992 - October 2, 2025A Design Agency specialising in Branding, B2B, Direct Mail.
Art Director at Juniper Woolf & Partners
January 1, 1988 - October 2, 2025A London based Advertising Agency.
Senior UX/UI Designer at Echo Web Solutions
January 1, 2024 - October 2, 2025Led UX/UI projects from concept to launch for diverse clients; translated client goals into intuitive designs through workshops, interviews, and user testing; collaborated with developers for flawless implementation; improved engagement and conversions through user-centric interventions.
Founder & Senior UX/UI Designer at Craig Steel Design
January 1, 2021 - October 2, 2025Founded and led a multi-disciplinary design practice delivering branding and UX/UI for e-commerce, businesses, and SaaS clients; mentored junior designers, built pitch teams, delivered client presentations, and managed project timelines and budgets.
Senior Designer at Cairnes Design
January 1, 2015 - October 2, 2025Senior designer focused on branding, corporate identity, direct mail, and packaging; collaborated with clients to deliver cohesive campaigns and engaging design solutions.
Project Manager at Clockwork Design
January 1, 1994 - October 2, 2025Project management lead for branding, marketing, B2B and direct mail programs; coordinated teams, client communications, and budgets to ensure on-time delivery.
Senior Designer at London Creative Design
January 1, 1992 - October 2, 2025Senior designer focusing on branding and B2B communications; contributed to campaign concepts and design execution across channels.
Art Director at Juniper Woolf & Partners
January 1, 1988 - October 2, 2025Art director in a London-based agency providing leadership for advertising, branding, packaging, and campaigns.
Senior UX/UI Designer at Echo Web Solutions
January 1, 2024 - October 2, 2025Led UX/UI projects from concept to launch, ensuring seamless user experiences; collaborated with developers for flawless implementation; contributed to branding and web applications for diverse clients.
Founder & Senior UX/UI Designer at Craig Parfitt Design
January 1, 2021 - October 2, 2025Founded and led a design agency specialising in branding and UX/UI projects for e-commerce, businesses, and SaaS companies (UK & International). Won a branding and web application pitch for Strauss Logistics; led design for Spam (e-commerce) with SPAM UK; led branding for Elemental DB; designed and built e-commerce apps for Mortar & Milk.
Senior Designer at Cairnes Design
January 1, 2015 - October 2, 2025Branding, corporate identity, direct mail, and exhibition projects; mentored junior designers, led project and pitch teams, delivered client presentations, and ensured adherence to timelines and budgets. Designed annual reports for Manchester United, Vickers, Thomas Cook; branding for American Express and British Airways Caledonian; direct marketing campaigns for American Express.
Project Manager at Clockwork Design
January 1, 1994 - October 2, 2025A design agency specialising in Branding, Marketing, B2B, Direct Mail.
Senior Designer at London Creative Design
January 1, 1992 - October 2, 2025A design agency specialising in Branding, B2B, Direct Mail.
Art Director at Juniper Woolf & Partners
January 1, 1988 - October 2, 2025A London based Advertising Agency.
Education
Bachelor of Arts at Cumbria College of Art & Design
January 11, 2030 - October 2, 2025Qualifications
Figma Advanced Course
January 11, 2030 - October 2, 2025Figma UI UX Design Essentials
January 11, 2030 - October 2, 2025Automate Web Development With Gulp.js
January 11, 2030 - October 2, 2025WordPress Theme Development
January 11, 2030 - October 2, 2025Next.js with Sanity CMS - Serverless Blog App (Vercel)
January 11, 2030 - October 2, 2025The Complete Web Developer Course
January 11, 2030 - October 2, 2025Modern WordPress Theme Development
January 11, 2030 - October 2, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Intermediate
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