Carlota Sardà Caralps

Lead creative services and brand/digital support across multiple collaborations. Managed website redesign and brandmark development for Green Shoes Consulting to ensure a cohesive digital identity and consistent user experience. Produced visual and written content for artist Sarah Jerath, developing storytelling strategies to strengthen press and social visibility. Delivered content creation and creative consulting for Gypsy Truck, aligning digital assets with evolving brand aesthetics and business goals. Directed Casa Linda Ibiza social media content production, coordinating photographers and moodboards in Adobe Creative Suite and facilitating stakeholder sessions to turn feedback into actionable design briefs that improved brand storytelling.

Defined and designed hotel conceptualization end-to-end, including brand identity, ideation, property development alignment, and post-opening operations. Partnered with interior designers and constructors to ensure the creative vision was reflected in every detail. Built brand pillars around food (fire-cooking restaurant and fourhand pop-ups), land (homegrown produce and beehives), sound (Raw Nights & Kitchen Sways), wholeness (wellness services and treatments), artistry & craftsmanship (retail pop-ups, limited-time exhibitions, workshops), and connectedness (partnerships, retreats, and events), transforming Aguamadera into a cultural hub during moments like Art Week Ibiza. Secured elite press appearances through owned media relationships with outlets such as Harper’s Bazaar Arabia, Elle Decor, and Condé Nast Traveller, and strengthened differentiation through partnerships including the Rolls-Royce Club (St. James House) and local collaborators.

Created presentations and communication materials for high-profile stakeholders, supporting financial planning and analysis. Supported hotel conceptualization efforts (including Verdita in Comporta, Portugal) and contributed to brand content and development work aligned with growth objectives.