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Results-driven marketing manager. Highly motivated marketing professional with over 10 years’ experience, passionate about working with organisations to develop their personality, connect with their audience and reach their full potential. My creative nature coupled with my data-driven attitude allows me to create marketing strategies to help brands push their products and services to the next level.…Results-driven marketing manager. Highly motivated marketing professional with over 10 years’ experience, passionate about working with organisations to develop their personality, connect with their audience and reach their full potential. My creative nature coupled with my data-driven attitude allows me to create marketing strategies to help brands push their products and services to the next level.

Catherine Spark-Hall

Copywriter, Content Designer, Social Media Freelancer, +7

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Results-driven marketing manager. Highly motivated marketing professional with over 10 years’ experience, passionate about working with organisations to develop their personality, connect with their audience and reach their full potential. My creative nature coupled with my data-driven attitude allows me to create marketing strategies to help brands push their products and services to the next level.…Results-driven marketing manager. Highly motivated marketing professional with over 10 years’ experience, passionate about working with organisations to develop their personality, connect with their audience and reach their full potential. My creative nature coupled with my data-driven attitude allows me to create marketing strategies to help brands push their products and services to the next level.

Available to hire

Results-driven marketing manager. Highly motivated marketing professional with over 10 years’ experience, passionate about working with organisations to develop their personality, connect with their audience and reach their full potential.

My creative nature coupled with my data-driven attitude allows me to create marketing strategies to help brands push their products and services to the next level.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Freelance Marketing Specialist at CS Marketing Solutions

June 1, 2023 - Present

Outsourced marketing management for clients; learns client business and goals; defines marketing objectives; implements strategies; manages campaigns across channels; provides one-off consultancy for direction and expert insights; remote work as a Hertfordshire-based freelancer.

Marketing Executive at Bayes Business School

August 1, 2020 - August 1, 2023

Led all marketing for the master’s programme; created annual marketing strategy with priority areas, revenue targets and budget; increased brand awareness following a 2020 rebrand; communicated strategy to senior stakeholders; planned and monitored paid campaigns (£350k+ annually) across LinkedIn, Facebook, Instagram, Snapchat, TikTok, YouTube, online display and DOOH; identified new markets; created and scheduled social media content; coordinated photoshoots and video shoots; collected testimonials; contributed to training and website updates; voluntary involvement on the Bayes Global Women’s Leadership Programme Executive Board.

Marketing Executive at PetsPyjamas Travel

January 1, 2019 - July 1, 2020

Devised upcoming marketing campaigns and led creative workshops with the team; managed Marketing Assistant and Marketing Intern; managed social channels with planning tools; grew follower base by 40% within a year; created branded assets; managed paid social advertising; built automated email journeys and weekly campaigns; reported on performance and informed future activity; built partnerships and recruited brand ambassadors; updated website and SEO; improved reviews handling to maintain 4* rating.

Marketing Officer at Hanna’s Orphanage

September 1, 2016 - January 1, 2019

Promoted programmes and raised awareness of the charity’s work; planned and executed marketing campaigns across channels; managed paid advertising (Facebook, Instagram, Snapchat, online display, Google Ads, DOOH); coordinated event materials; updated CRM; supported events and partnerships; produced marketing materials; website updates and review management.

Essex Abroad Officer at University of Essex

September 1, 2015 - September 1, 2016

Promoted study abroad opportunities; developed and maintained partner relations; advised students on finances and budgeting for time abroad; maintained CRM and processed partnership documentation; organized partner events and student orientation; produced marketing materials; managed budgets and funding for Essex Abroad.

Marketing and Operations Coordinator at IT Asset Management Solutions

November 1, 2013 - September 1, 2015

Assisted Marketing Manager with campaign planning; designed collaterals aligned with branding; copywriting for website content; led email campaigns from copywriting to analytics; followed up leads and supported Sales; managed social media and external training partnerships; built relationships to grow marketing channels; engaged on LinkedIn.

MSc Marketing Executive at Bayes Business School

August 1, 2020 - August 31, 2023

Led marketing for the master’s programme (responsible for over £40 million in revenue); developed annual marketing strategy; rebrand support and brand awareness; planned and monitored paid campaigns across multiple platforms; identified new markets; created social content; coordinated photoshoots and video shoots; produced marketing materials and managed website updates; trained and led teams; reported to senior stakeholders.

Marketing Officer at University of Essex

September 1, 2016 - January 31, 2019

Created and monitored paid advertising campaigns; supported undergraduate prospectus; designed and produced marketing materials; updated the university website (CMS); promoted Open Days; attended recruitment fairs; assisted with photoshoots and video shoots; produced email campaigns and CRM activity.

Executive Board Member at Bayes Global Women’s Leadership Programme

January 1, 2022 - December 31, 2023

Board member promoting scholarships and events; supported women leaders in business; contributed to scholarships, workshops, events and mentoring programs.

Volunteer and Fundraiser at Hanna’s Orphans Home

January 1, 2023 - December 31, 2023

Fundraised over £2,000; supported Summer School Programme in Addis Ababa; taught English; contributed to marketing and community outreach.