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I am a Brand Systems Designer with 15+ years of experience building scalable identities focused on clarity, consistency, and real-world application. I develop structured brand systems that work across digital, motion, and physical touchpoints, ensuring brands remain coherent as they grow. My experience spans high-volume production environments, product design, and international projects, allowing me to approach branding with both strategic thinking and practical execution. I’m bilingual (English C2 / Spanish native) and comfortable working remotely with cross-cultural teams. I prioritize real-world usability, not just visual output, and I enjoy translating business goals into structured visual systems that people can actually use across social, web, motion, and print.…I am a Brand Systems Designer with 15+ years of experience building scalable identities focused on clarity, consistency, and real-world application. I develop structured brand systems that work across digital, motion, and physical touchpoints, ensuring brands remain coherent as they grow. My experience spans high-volume production environments, product design, and international projects, allowing me to approach branding with both strategic thinking and practical execution. I’m bilingual (English C2 / Spanish native) and comfortable working remotely with cross-cultural teams. I prioritize real-world usability, not just visual output, and I enjoy translating business goals into structured visual systems that people can actually use across social, web, motion, and print.

Natalia Cadavid García

Brand Designer, Designer, Brand Strategist, +2

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I am a Brand Systems Designer with 15+ years of experience building scalable identities focused on clarity, consistency, and real-world application. I develop structured brand systems that work across digital, motion, and physical touchpoints, ensuring brands remain coherent as they grow. My experience spans high-volume production environments, product design, and international projects, allowing me to approach branding with both strategic thinking and practical execution. I’m bilingual (English C2 / Spanish native) and comfortable working remotely with cross-cultural teams. I prioritize real-world usability, not just visual output, and I enjoy translating business goals into structured visual systems that people can actually use across social, web, motion, and print.…I am a Brand Systems Designer with 15+ years of experience building scalable identities focused on clarity, consistency, and real-world application. I develop structured brand systems that work across digital, motion, and physical touchpoints, ensuring brands remain coherent as they grow. My experience spans high-volume production environments, product design, and international projects, allowing me to approach branding with both strategic thinking and practical execution. I’m bilingual (English C2 / Spanish native) and comfortable working remotely with cross-cultural teams. I prioritize real-world usability, not just visual output, and I enjoy translating business goals into structured visual systems that people can actually use across social, web, motion, and print.

Available to hire

I am a Brand Systems Designer with 15+ years of experience building scalable identities focused on clarity, consistency, and real-world application. I develop structured brand systems that work across digital, motion, and physical touchpoints, ensuring brands remain coherent as they grow. My experience spans high-volume production environments, product design, and international projects, allowing me to approach branding with both strategic thinking and practical execution.

I’m bilingual (English C2 / Spanish native) and comfortable working remotely with cross-cultural teams. I prioritize real-world usability, not just visual output, and I enjoy translating business goals into structured visual systems that people can actually use across social, web, motion, and print.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Beginner

French

Beginner

Work Experience

Brand Systems Designer (Freelance) at Global Clients

July 1, 2023 - Present

Design and develop scalable brand systems focused on clarity, consistency, and real-world application across digital and multi-format environments. Define strategic direction by identifying core brand challenges and translating them into structured visual systems. Build identities designed to scale across social, web, and motion, ensuring consistent execution across touchpoints. Establish guidelines, rules, and frameworks that support long-term usability and brand recognition. Collaborate with clients through structured feedback loops, aligning business goals with creative solutions. Integrate motion, illustration, and AI-assisted workflows to enhance communication while maintaining system consistency.

Production and Project Development Coordinator at MS International

October 1, 2015 - June 30, 2023

Led the development and execution of large-scale visual systems across educational, marketing, and corporate projects, ensuring consistency, clarity, and efficient delivery. Designed visual and audiovisual assets across events, digital platforms, and instructional content, maintaining consistency across high-volume outputs. Led cross-functional teams of 10+ creatives (design, motion, illustration), guiding projects from concept to implementation. Established structured workflows and onboarding processes, improving team integration and overall production efficiency. Managed client communication, timelines, and deliverables, ensuring alignment between creative execution and business objectives. Collaborated with multidisciplinary teams to translate complex requirements into clear, usable visual solutions.

Graphic Designer at SED International

July 1, 2013 - April 30, 2015

Developed visual assets across print and digital channels within a high-standard, brand-driven environment, ensuring consistency, accuracy, and scalable execution across multiple touchpoints. Designed marketing materials, including brochures, banners, signage, and promotional assets aligned with established brand systems. Created social media graphics to support engagement and visibility while maintaining strict brand consistency. Prepared and optimized assets for both digital and print production, ensuring precision and quality across formats. Managed multiple projects simultaneously, meeting deadlines within fast-paced production environments.

Senior Creative at Cybercom Ltda

March 1, 2010 - August 31, 2012

Delivered visual solutions across event branding, marketing, and digital campaigns within fast-paced, high-demand environments, ensuring consistency and clarity across multiple touchpoints. Developed branding and communication assets for events, marketing campaigns, and email communications. Managed multiple projects simultaneously under tight deadlines, maintaining quality and creative standards. Collaborated with cross-functional teams to translate business and client needs into clear visual solutions. Mentored and supported designers, contributing to team output and ensuring timely project delivery.

Senior Creative Designer at Mercomax S.A.

August 1, 2009 - January 31, 2010

Developed visual branding and design assets for clients, contributing to brand systems and multi-format output.

Junior Creative at Cybercom Ltda.

January 1, 2008 - March 31, 2009

Designed and produced visual assets across print and digital channels within a brand-driven environment.