CS

Cadu Sousa

Available to hire

I’m Cadu Sousa, a Creative Director and Branding Specialist with over 12 years of experience driving marketing and audiovisual production for multinational teams across Europe and Latin America.

About

I’m Cadu Sousa, a Creative Director and Branding Specialist with over 12 years of experience driving marketing and audiovisual production for multinational teams across Europe and Latin America. I’ve led creative campaigns, shaped brand identities, and delivered high-impact audiovisual content across music, entertainment, and consumer sectors.

I enjoy building and guiding talented teams, leveraging AI-powered tools to accelerate creativity, and turning complex briefs into clear, compelling narratives that resonate with diverse audiences. I thrive in fast-paced environments where strategy, design, and production come together to create meaningful brand experiences.

  • Joined June 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail
  • Other
  • Government

More experts in Rio de Janeiro, Brazil

Projects · 1

Work experience· 5 roles

Art Director (Freelancer) · WeMKT360Apr 2023 – Sep 2023 · 6 mos

Coordinated online and offline marketing strategies; provided consulting for visual identity, institutional brand content, and strategic social media planning; led teams in Brazil and Portugal using the Kaizen methodology with Real Time Board and Asana; managed paid traffic teams, monitored campaign KPIs, and implemented performance optimization strategies.

Head of Creative · Of.CineAug 2019 – Present · 7 yrs 4 mos

Led audiovisual artistic direction for creative and branded projects; developed creative solutions using AI-powered tools; coordinated branding strategy and sales prospecting for the Of.Cine brand; managed teams for large-scale live event productions; led production, editing, and post-production teams delivering audiovisual and graphic content for major national and international brands; created content for institutional web series and documentaries within the music and entertainment sectors; acted as a visual identity and creative consultant for large-scale B2B clients.

Digital Media Manager · FNAC PortugalDec 2017 – Jul 2019 · 1 yr 8 mos

Led the creation of advertising campaigns for FNAC Portugal; coordinated media teams across multiple channels; implemented the FNAC Create department; approved all media content for 34 FNAC stores nationwide; directed audiovisual and digital creative content initiatives.

Marketing Analyst · Burle ProductionsJul 2016 – May 2017 · 11 mos
Executive Producer / Designer · SECOM – Secretariat of Communication, State Government of Rio de JaneiroJun 2014 – May 2016 · 2 yrs

Education· 8

Master’s Degree in Advertising & Design · IADE – Laureate International Universities2017 – 2019
MSA Paid Traffic and Digital Marketing · MSA2022
Creativity and Idea Generation (KGB) · Perestroika2018
Bachelor’s Degree in Advertising and Marketing Communications · Estácio de Sá University (UNESA)2014 – 2017

Certifications and awards

MSA Paid Traffic and Digital Marketing2022
Creativity and Idea Generation (KGB)2018
MSA Paid Traffic and Digital Marketing2022 – 2026
Creativity and Idea Generation (KGB)2018 – 2026

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