I’m Cadu Sousa, a Creative Director and Branding Specialist with over 12 years of experience driving marketing and audiovisual production for multinational teams across Europe and Latin America. I’ve led creative campaigns, shaped brand identities, and delivered high-impact audiovisual content across music, entertainment, and consumer sectors. I enjoy building and guiding talented teams, leveraging AI-powered tools to accelerate creativity, and turning complex briefs into clear, compelling narratives that resonate with diverse audiences. I thrive in fast-paced environments where strategy, design, and production come together to create meaningful brand experiences.…

Cadu Sousa

I’m Cadu Sousa, a Creative Director and Branding Specialist with over 12 years of experience driving marketing and audiovisual production for multinational teams across Europe and Latin America. I’ve led creative campaigns, shaped brand identities, and delivered high-impact audiovisual content across music, entertainment, and consumer sectors. I enjoy building and guiding talented teams, leveraging AI-powered tools to accelerate creativity, and turning complex briefs into clear, compelling narratives that resonate with diverse audiences. I thrive in fast-paced environments where strategy, design, and production come together to create meaningful brand experiences.…

Available to hire

I’m Cadu Sousa, a Creative Director and Branding Specialist with over 12 years of experience driving marketing and audiovisual production for multinational teams across Europe and Latin America. I’ve led creative campaigns, shaped brand identities, and delivered high-impact audiovisual content across music, entertainment, and consumer sectors.

I enjoy building and guiding talented teams, leveraging AI-powered tools to accelerate creativity, and turning complex briefs into clear, compelling narratives that resonate with diverse audiences. I thrive in fast-paced environments where strategy, design, and production come together to create meaningful brand experiences.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Art Director (Freelancer) at WeMKT360
April 1, 2023 - September 30, 2023
Coordinated online and offline marketing strategies; provided consulting for visual identity, institutional brand content, and strategic social media planning; led teams in Brazil and Portugal using the Kaizen methodology with Real Time Board and Asana; managed paid traffic teams, monitored campaign KPIs, and implemented performance optimization strategies.
Head of Creative at Of.Cine
August 1, 2019 - Present
Led audiovisual artistic direction for creative and branded projects; developed creative solutions using AI-powered tools; coordinated branding strategy and sales prospecting for the Of.Cine brand; managed teams for large-scale live event productions; led production, editing, and post-production teams delivering audiovisual and graphic content for major national and international brands; created content for institutional web series and documentaries within the music and entertainment sectors; acted as a visual identity and creative consultant for large-scale B2B clients.
Digital Media Manager at FNAC Portugal
December 1, 2017 - July 31, 2019
Led the creation of advertising campaigns for FNAC Portugal; coordinated media teams across multiple channels; implemented the FNAC Create department; approved all media content for 34 FNAC stores nationwide; directed audiovisual and digital creative content initiatives.
Marketing Analyst at Burle Productions
July 1, 2016 - May 31, 2017
Managed community and digital presence; oversaw e-commerce operations for the brand; directed and produced audiovisual content for athletes and partner brands, including Canal OFF (Globosat); developed creative keynote presentations.
Executive Producer / Designer at SECOM – Secretariat of Communication, State Government of Rio de Janeiro
June 1, 2014 - May 31, 2016
Executive producer and designer for government communications projects.

Education

Master’s Degree in Advertising & Design at IADE – Laureate International Universities
January 1, 2017 - December 31, 2019
MSA Paid Traffic and Digital Marketing at MSA
January 1, 2022 - December 31, 2022
Creativity and Idea Generation (KGB) at Perestroika
January 1, 2018 - December 31, 2018
Bachelor’s Degree in Advertising and Marketing Communications at Estácio de Sá University (UNESA)
January 1, 2014 - January 1, 2017
Master’s Degree in Advertising & Design at IADE – Laureate International Universities
January 1, 2017 - January 1, 2019
MSA Paid Traffic and Digital Marketing at MSA
January 1, 2022 - June 27, 2026
Creativity and Idea Generation (KGB) at Perestroika
January 1, 2018 - June 27, 2026
Bachelor’s Degree in Advertising and Marketing Communications at Estácio de Sá University (UNESA)
January 1, 2014 - January 1, 2017

Qualifications

MSA Paid Traffic and Digital Marketing
January 1, 2022 - December 31, 2022
Creativity and Idea Generation (KGB)
January 1, 2018 - December 31, 2018
MSA Paid Traffic and Digital Marketing
January 1, 2022 - June 27, 2026
Creativity and Idea Generation (KGB)
January 1, 2018 - June 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Government