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Hi there! I'm Caela Daly, a marketing specialist focused on franchise development and digital campaigns. With 5+ years of experience, I create multi-channel strategies across SEO, PPC, email, and social media to boost brand presence, website traffic, and ROI. I love collaborating with teams to shape and execute marketing plans that drive measurable growth. My work has included tailoring content to 15+ brands, growing online communities, and turning data into action. I thrive on turning emerging market trends into B2B lead generation opportunities and building brands as industry leaders.…Hi there! I'm Caela Daly, a marketing specialist focused on franchise development and digital campaigns. With 5+ years of experience, I create multi-channel strategies across SEO, PPC, email, and social media to boost brand presence, website traffic, and ROI. I love collaborating with teams to shape and execute marketing plans that drive measurable growth. My work has included tailoring content to 15+ brands, growing online communities, and turning data into action. I thrive on turning emerging market trends into B2B lead generation opportunities and building brands as industry leaders.

Caela Daly

Brand Strategist, Digital Marketer, Social Media Manager, +2

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Hi there! I'm Caela Daly, a marketing specialist focused on franchise development and digital campaigns. With 5+ years of experience, I create multi-channel strategies across SEO, PPC, email, and social media to boost brand presence, website traffic, and ROI. I love collaborating with teams to shape and execute marketing plans that drive measurable growth. My work has included tailoring content to 15+ brands, growing online communities, and turning data into action. I thrive on turning emerging market trends into B2B lead generation opportunities and building brands as industry leaders.…Hi there! I'm Caela Daly, a marketing specialist focused on franchise development and digital campaigns. With 5+ years of experience, I create multi-channel strategies across SEO, PPC, email, and social media to boost brand presence, website traffic, and ROI. I love collaborating with teams to shape and execute marketing plans that drive measurable growth. My work has included tailoring content to 15+ brands, growing online communities, and turning data into action. I thrive on turning emerging market trends into B2B lead generation opportunities and building brands as industry leaders.

Available to hire

Hi there! I’m Caela Daly, a marketing specialist focused on franchise development and digital campaigns. With 5+ years of experience, I create multi-channel strategies across SEO, PPC, email, and social media to boost brand presence, website traffic, and ROI. I love collaborating with teams to shape and execute marketing plans that drive measurable growth.

My work has included tailoring content to 15+ brands, growing online communities, and turning data into action. I thrive on turning emerging market trends into B2B lead generation opportunities and building brands as industry leaders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Specialist at Authority Brands

January 1, 2022 - January 1, 2025

Created and executed content strategies for 15+ brands to support franchise development goals, driving multi-channel campaigns across SEO, PPC, and email. Partnered directly with the Marketing Manager to shape and implement overall marketing strategy. Key Achievements: Increased engagement by 500%+ through a high-impact, data-driven digital campaign; Positioned multiple brands as industry leaders by leveraging integrated, multi-platform marketing strategies; Identified and implemented emerging market trends, improving B2B campaign performance and lead generation.

Social Media Director at Consulting / Various Clients

January 1, 2020 - January 1, 2022

Managed and executed multi-channel social media and email marketing campaigns across Twitter, Instagram, Facebook, and TikTok to drive brand awareness and audience engagement. Key Achievements: Increased client base by 25% through targeted email and newsletter campaigns; Improved campaign performance by developing KPI reports tracking spend, ROI, and client acquisition; Strengthened brand engagement by actively managing online communities and optimizing content across platforms.

Director of Promotions at NOW Publishing

January 1, 2019 - January 1, 2020

Sunshine PR and Marketing Director of Promotions NOW Publishing. Collaborated with vendors, manufacturers, and internal teams to optimize marketing campaigns and improve ad spend efficiency. Key Achievements: Increased engagement by 300% through data-driven insights and trend analysis; Improved campaign performance by strengthening cross-functional and partner collaboration; Identified and leveraged emerging industry trends to enhance content strategy and audience reach.

Content Creation & Personal Branding at Self-Employed

January 1, 2019 - January 1, 2020

Grew 30K+ followers across TikTok, YouTube, and Lemon8. Created high-performing video content with several videos reaching millions of views. Applied trend analysis, SEO, and audience insights to optimize content performance.