I create visuals and marketing assets that make people stop, click, and remember. From storybook illustrations that spark imagination to book covers that sell the first impression, I blend creativity with strategy. As a digital marketer and video editor, I also help brands turn attention into engagement through content that connects with the right audience.…

Caleb Ade

I create visuals and marketing assets that make people stop, click, and remember. From storybook illustrations that spark imagination to book covers that sell the first impression, I blend creativity with strategy. As a digital marketer and video editor, I also help brands turn attention into engagement through content that connects with the right audience.…

Available to hire

I create visuals and marketing assets that make people stop, click, and remember. From storybook illustrations that spark imagination to book covers that sell the first impression, I blend creativity with strategy. As a digital marketer and video editor, I also help brands turn attention into engagement through content that connects with the right audience.

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Skills

Experience Level

Language

English
Fluent
Yoruba
Fluent
German
Intermediate
Spanish; Castilian
Intermediate
Portuguese
Intermediate
French
Intermediate

Work Experience

Klaviyo Email Marketing Specialist at Freelance
June 30, 2026 - Present
Partner with Shopify and eCommerce brands to build high-performing email marketing systems using Klaviyo. Develop customer journeys that increase engagement, drive repeat purchases, and maximize customer lifetime value through strategic automation and data-driven campaigns. Key Responsibilities Built and optimized automated email flows, including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, and Customer Thank You sequences. Designed responsive, on-brand email templates using Klaviyo's drag-and-drop editor and custom HTML where needed. Segmented customer lists based on purchase history, engagement, behavior, and demographics to deliver personalized campaigns. Conducted A/B testing on subject lines, email content, send times, and CTAs to improve open rates, click-through rates, and conversions. Integrated Klaviyo with Shopify and third-party applications to enhance customer data tracking and marketing automation.
Digital Illustrator & Visual Artist at Freelance Projects
June 30, 2026 - Present
Worked on diverse illustration projects including watercolor artwork, editorial illustrations, branding assets, and book illustrations. Adapted style and technique based on client needs and project direction.
Product & Packaging Designer at Form & Function Studio
June 30, 2026 - Present
Designed packaging concepts, product mockups, and branding visuals for consumer products. Focused on combining aesthetics with practical packaging requirements and market positioning.
2D & 3D Animator at MotionCraft Studios
June 30, 2026 - Present
Produced 2D and 3D animations for advertisements, product showcases, and social media campaigns. Worked through full production pipeline including storyboarding, animation, rendering, and final delivery.
Web Designer at Studio Lumen Digital
June 30, 2026 - Present
Designed responsive websites and landing pages for personal brands and small businesses. Focused on clean layouts, mobile optimization, and conversion-driven design aligned with client branding goals.
Elevate Commerce Studio at Elevate Commerce Studio
June 30, 2026 - Present
Built and customized Shopify stores for fashion and product-based brands. Designed homepage layouts, product pages, promotional banners, and optimized UX flow to improve customer engagement and conversion.
Brand Identity Designer at Northbridge Creative Agency
June 30, 2026 - Present
Developed full brand identity systems for startups and lifestyle businesses, including logos, typography, color palettes, and marketing materials. Ensured consistent visual communication across social media, packaging, and web platforms.
Children’s Book Illustrator at Bright Tales Publishing
June 30, 2026 - Present
Illustrated children’s storybooks featuring full character development, scene composition, and page-by-page storytelling. Collaborated with writers and editors to refine visuals that enhanced narrative flow and emotional engagement for young readers.
Creative Designer & Illustrator at Pixel & Paper Studio
May 31, 2026 - Present
I work directly with authors, entrepreneurs, and small businesses to turn ideas into visuals that people connect with. My projects range from children's book illustrations and custom book covers to brand identities and promotional graphics. Every project begins with understanding the client's vision before developing concepts, refining artwork, and delivering production-ready files.

Education

Bachelor of Science at University Of Ibadan
August 1, 2016 - December 1, 2020

Qualifications

Book Cover Design
February 1, 2023 - February 1, 2023
Qualified in designing compelling book covers for print and digital publishing, with expertise in typography, composition, genre positioning, and Amazon KDP publishing requirements. Experienced in creating covers that balance visual appeal with commercial marketability.
Character Design
March 10, 2023 - March 10, 2023
Skilled in developing original characters with distinctive personalities, expressions, and visual consistency for children's books, educational materials, animation projects, and commercial illustrations.
Branding & Visual Identity Design
January 1, 2023 - January 1, 2023
Qualified in developing complete brand identities, including logos, typography, color systems, brand guidelines, social media assets, and marketing materials that establish a strong and recognizable visual presence.
Shopify Store Design
August 1, 2024 - August 1, 2024
Experienced in designing and customizing Shopify stores with user-focused layouts, optimized product pages, branded storefronts, and conversion-driven shopping experiences that support business growth.
Web Design
October 1, 2023 - October 1, 2023
Skilled in designing responsive websites and landing pages that combine modern aesthetics with intuitive user experiences, ensuring accessibility, mobile responsiveness, and strong brand consistency.
Klaviyo Email Marketing
January 12, 2024 - January 12, 2024
qualified in building high-performing email marketing systems using Klaviyo, including welcome flows, abandoned cart sequences, post-purchase automation, customer segmentation, campaign management, A/B testing, and performance optimization for eCommerce brands.
2D Animation
February 10, 2024 - February 10, 2024
Experienced in creating engaging 2D animations, explainer videos, promotional content, and motion graphics that help businesses communicate ideas through dynamic visual storytelling.
Proficient in producing 3D animations and product visualizations for marketing campaigns, advertisements, and branded digital content with attention to realism, movement, and presentation.
February 14, 2024 - June 14, 2026
Proficient in producing 3D animations and product visualizations for marketing campaigns, advertisements, and branded digital content with attention to realism, movement, and presentation.

Industry Experience

Financial Services, Computers & Electronics, Media & Entertainment, Software & Internet

Skills

Experience Level