Available to hire
Hi, I’m Cali De Loza, a results-driven events and marketing leader who builds unforgettable experiences from weddings to brand activations. I excel at steering cross-functional teams, optimizing operations, and creating guest-centric moments that align with business goals.
Over the years, I’ve led large-scale events for hospitality and corporate clients, crafted engaging campaigns, and nurtured client relationships that turn ideas into thriving brands. I’m passionate about clear planning, empowering teams, and delivering measurable impact for every project.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Director of Events and Marketing at Mission Bay Beach Club
January 1, 2025 - January 1, 2026Led a full events department, executing 50+ annual events including weddings, corporate events, markets, and large-scale brand activations (up to 1,000 guests). Sole client-facing planner managing end-to-end planning, timelines, run sheets, and BEOs. Directed on-site event operations, coordinating with catering, FOH, kitchen, and marketing teams to ensure flawless execution. Developed new event offerings and streamlined processes to improve guest experience and operational efficiency. Produced internal events and acted as the main on-site contact, resolving issues in real time. Managed marketing campaigns, social content, and influencer partnerships to elevate brand presence.
Director of Communications at Allday Events
January 1, 2018 - January 1, 2023Planned and executed 15-20 luxury events simultaneously, tailoring each to client preferences and ensuring flawless execution. Fostered strong client relationships to deliver personalized experiences that exceeded expectations. Coordinated with vendors, overseeing timelines, budgets, and logistics for seamless service delivery.Created and updated budgets, timelines, and layouts to maintain alignment and financial oversight. Implemented workflows to track progress, ensuring projects stayed on schedule. Managed client onboarding and off-boarding processes. Created engaging social media content to showcase past events and elevate brand presence. Oversaw event-day operations, resolving issues in real time to ensure smooth delivery.
Assistant Event Planner at Terra Coast Events
January 1, 2022 - January 1, 2023Managed 10-20 event projects at a time, ensuring all details were accounted for. Designed and implemented event workflows to improve team efficiency and milestone delivery. Assisted with timelines, budgets, and layouts for client alignment. Communicated with clients and vendors to finalize logistics, timelines, and deliverables. Contributed to planning the company’s rebranding launch event, handling logistics and creative elements.
Studio Director at Artist Uprising
January 1, 2020 - January 1, 2021Curated and managed creative events including seasonal pop-ups and influencer workshops. Led project management strategies and internal systems to streamline operations during the pandemic. Managed event bookings and logistics for photography and film collaborations, coordinating with clients to achieve their goals. Created content for social media and blogs to showcase local artists and drive engagement.
Education
B.S. Strategic Communication at Texas Christian University
January 11, 2030 - May 7, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Education, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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