Cali De Loza

Led a full events department, executing 50+ annual events including weddings, corporate events, markets, and large-scale brand activations (up to 1,000 guests). Sole client-facing planner managing end-to-end planning, timelines, run sheets, and BEOs. Directed on-site event operations, coordinating with catering, FOH, kitchen, and marketing teams to ensure flawless execution. Developed new event offerings and streamlined processes to improve guest experience and operational efficiency. Produced internal events and acted as the main on-site contact, resolving issues in real time. Managed marketing campaigns, social content, and influencer partnerships to elevate brand presence.

Managed 10-20 event projects at a time, ensuring all details were accounted for. Designed and implemented event workflows to improve team efficiency and milestone delivery. Assisted with timelines, budgets, and layouts for client alignment. Communicated with clients and vendors to finalize logistics, timelines, and deliverables. Contributed to planning the company’s rebranding launch event, handling logistics and creative elements.

Curated and managed creative events including seasonal pop-ups and influencer workshops. Led project management strategies and internal systems to streamline operations during the pandemic. Managed event bookings and logistics for photography and film collaborations, coordinating with clients to achieve their goals. Created content for social media and blogs to showcase local artists and drive engagement.