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Social Media Manager based in Grand Rapids, MI, managing Infinity Home Improvement’s social platforms (Facebook, Instagram, Threads, and TikTok). She creates and coordinates daily engagement and weekly photo/video content for marketing approval and collaborates closely with videographers to produce cinematic, variety-focused posts across platforms. Photographer and visual content professional working with real estate and modeling/editorial projects, plus freelance photography covering weddings, senior portraits, marketing, and e-commerce. Background includes a BFA in Photography from Kendall College of Art and Design, graduating with honors.…Social Media Manager based in Grand Rapids, MI, managing Infinity Home Improvement’s social platforms (Facebook, Instagram, Threads, and TikTok). She creates and coordinates daily engagement and weekly photo/video content for marketing approval and collaborates closely with videographers to produce cinematic, variety-focused posts across platforms. Photographer and visual content professional working with real estate and modeling/editorial projects, plus freelance photography covering weddings, senior portraits, marketing, and e-commerce. Background includes a BFA in Photography from Kendall College of Art and Design, graduating with honors.

Cali Sherman

Social Media Manager, Photographer, Content Producer, +2

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Social Media Manager based in Grand Rapids, MI, managing Infinity Home Improvement’s social platforms (Facebook, Instagram, Threads, and TikTok). She creates and coordinates daily engagement and weekly photo/video content for marketing approval and collaborates closely with videographers to produce cinematic, variety-focused posts across platforms. Photographer and visual content professional working with real estate and modeling/editorial projects, plus freelance photography covering weddings, senior portraits, marketing, and e-commerce. Background includes a BFA in Photography from Kendall College of Art and Design, graduating with honors.…Social Media Manager based in Grand Rapids, MI, managing Infinity Home Improvement’s social platforms (Facebook, Instagram, Threads, and TikTok). She creates and coordinates daily engagement and weekly photo/video content for marketing approval and collaborates closely with videographers to produce cinematic, variety-focused posts across platforms. Photographer and visual content professional working with real estate and modeling/editorial projects, plus freelance photography covering weddings, senior portraits, marketing, and e-commerce. Background includes a BFA in Photography from Kendall College of Art and Design, graduating with honors.

Available to hire

Social Media Manager based in Grand Rapids, MI, managing Infinity Home Improvement’s social platforms (Facebook, Instagram, Threads, and TikTok). She creates and coordinates daily engagement and weekly photo/video content for marketing approval and collaborates closely with videographers to produce cinematic, variety-focused posts across platforms.

Photographer and visual content professional working with real estate and modeling/editorial projects, plus freelance photography covering weddings, senior portraits, marketing, and e-commerce. Background includes a BFA in Photography from Kendall College of Art and Design, graduating with honors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Manager at Infinity Home Improvement

April 1, 2026 - Present

Manage Infinity’s social media platforms including Facebook, Instagram, Threads, and TikTok. Create daily posts and engage with mutual brands across platforms by sharing, commenting, and liking similar content to Infinity’s. Produce weekly photo and short video content for media approval, presenting it to the marketing team every Wednesday. Collaborate with the videographer to develop ideas for more cinematic content and curate it across a wide variety of post types.

Photographer at Window Still

September 1, 2025 - Present

Work with real estate agents, brokerages, and interior designers to photograph homes for sale and recently completed projects. Responsible for taking high-quality images for clients and uploading them at the end of each day so clients can access the images 24 hours later.

Photographer at Endless Management

September 1, 2024 - Present

Collaborate with Endless Management, a modeling agency based in Grand Rapids, photographing their models to create editorial shoots. These shoots are used by Endless on their website and social media as model portfolio content for agencies to select ideal candidates.

Freelance Photographer / Social Media Manager (freelance)

August 1, 2018 - Present

Since beginning her career, has completed many weddings, senior portraits, marketing, and e-commerce photography. Also freelanced as a social media manager to update or change clients’ social media strategies, including creating content and managing uploads across platforms such as Instagram, TikTok, Facebook, Threads, and LinkedIn.