I'm Calin Cruceanu, a performance-driven digital marketer and entrepreneur based in Bucharest, Romania. I founded Zentorra and built the Shopify store from scratch, managed Meta Ads and TikTok Ads end-to-end, and collaborated with a China-based sourcing agent to optimize supplier relationships. I invest in data-driven campaigns, track pixel events, and continuously test creatives, audiences, hooks, and offers to improve CTR, CPA, and ROAS. In addition to e-commerce, I am a professional drummer who has performed live with major Romanian artists. This experience has instilled discipline, teamwork, and the ability to perform under pressure, which I bring to fast-paced marketing environments. I am a fast learner with a strong ownership mindset and a drive to grow as a media buyer in a professional agency setting.

Calin Cruceanu

I'm Calin Cruceanu, a performance-driven digital marketer and entrepreneur based in Bucharest, Romania. I founded Zentorra and built the Shopify store from scratch, managed Meta Ads and TikTok Ads end-to-end, and collaborated with a China-based sourcing agent to optimize supplier relationships. I invest in data-driven campaigns, track pixel events, and continuously test creatives, audiences, hooks, and offers to improve CTR, CPA, and ROAS. In addition to e-commerce, I am a professional drummer who has performed live with major Romanian artists. This experience has instilled discipline, teamwork, and the ability to perform under pressure, which I bring to fast-paced marketing environments. I am a fast learner with a strong ownership mindset and a drive to grow as a media buyer in a professional agency setting.

Available to hire

I’m Calin Cruceanu, a performance-driven digital marketer and entrepreneur based in Bucharest, Romania. I founded Zentorra and built the Shopify store from scratch, managed Meta Ads and TikTok Ads end-to-end, and collaborated with a China-based sourcing agent to optimize supplier relationships. I invest in data-driven campaigns, track pixel events, and continuously test creatives, audiences, hooks, and offers to improve CTR, CPA, and ROAS.

In addition to e-commerce, I am a professional drummer who has performed live with major Romanian artists. This experience has instilled discipline, teamwork, and the ability to perform under pressure, which I bring to fast-paced marketing environments. I am a fast learner with a strong ownership mindset and a drive to grow as a media buyer in a professional agency setting.

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Experience Level

Expert
Expert

Work Experience

Founder and Media Buyer at Zentorra E-commerce Brand
June 1, 2025 - Present
Founded and scaled a dropshipping e-commerce brand. Built the Shopify store from scratch (structure, UX, product pages). Managed Meta Ads and TikTok Ads accounts end-to-end. Invested $6,700 in ad spend and generated $9,000 in revenue. Installed and configured Meta Pixel and TikTok Pixel, events, and tracking. Created and edited ad creatives using CapCut, AI tools, and external photographers. Tested multiple creatives, audiences, hooks, and offers. Worked directly with a China-based sourcing and fulfillment agent. Analyzed campaign performance (CTR, CPA, ROAS) and optimized accordingly.
Database Administrator at BCR Commercial Bank of Romania
July 1, 2022 - October 1, 2022
Worked with production databases in a corporate environment. Executed SQL queries for data validation and reporting. Developed strong analytical thinking and attention to detail.
Professional Musician (Drummer) at Self-Employed / Live Performances and Tours
January 1, 2020 - Present
Performed live with major Romanian artists; developed discipline, teamwork, and performance under pressure; experience working in fast-paced, high-stakes environments.

Education

Bachelor of Computer Science – Informatics at University of Bucharest
October 1, 2020 - July 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail