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Calla Tolbert is a multidisciplinary designer and creative director specializing in brand, digital, and experiential design. With experience across both agency and in-house environments, she brings a fast-paced, hands-on approach to building cohesive brand systems across web, social, and large-scale physical experiences. She has led creative across high-impact initiatives, including large-scale events and campaigns, overseeing the full design lifecycle from concept through execution. Her work spans brand identity, web and UI design, environmental graphics, and marketing campaigns—ensuring consistency and quality across every touchpoint. With a strong foundation in agency work at SQRD Media and leadership experience at Silicon Slopes, Calla is known for managing multiple projects simultaneously, moving quickly without sacrificing craft, and translating ideas seamlessly across platforms. She thrives in dynamic environments where she can take ownership, collaborate cross-functionally, and continuously push her creative skillset forward.…Calla Tolbert is a multidisciplinary designer and creative director specializing in brand, digital, and experiential design. With experience across both agency and in-house environments, she brings a fast-paced, hands-on approach to building cohesive brand systems across web, social, and large-scale physical experiences. She has led creative across high-impact initiatives, including large-scale events and campaigns, overseeing the full design lifecycle from concept through execution. Her work spans brand identity, web and UI design, environmental graphics, and marketing campaigns—ensuring consistency and quality across every touchpoint. With a strong foundation in agency work at SQRD Media and leadership experience at Silicon Slopes, Calla is known for managing multiple projects simultaneously, moving quickly without sacrificing craft, and translating ideas seamlessly across platforms. She thrives in dynamic environments where she can take ownership, collaborate cross-functionally, and continuously push her creative skillset forward.

Calla Tolbert

Graphic Designer, Photographer, Social Media Manager, +2

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Calla Tolbert is a multidisciplinary designer and creative director specializing in brand, digital, and experiential design. With experience across both agency and in-house environments, she brings a fast-paced, hands-on approach to building cohesive brand systems across web, social, and large-scale physical experiences. She has led creative across high-impact initiatives, including large-scale events and campaigns, overseeing the full design lifecycle from concept through execution. Her work spans brand identity, web and UI design, environmental graphics, and marketing campaigns—ensuring consistency and quality across every touchpoint. With a strong foundation in agency work at SQRD Media and leadership experience at Silicon Slopes, Calla is known for managing multiple projects simultaneously, moving quickly without sacrificing craft, and translating ideas seamlessly across platforms. She thrives in dynamic environments where she can take ownership, collaborate cross-functionally, and continuously push her creative skillset forward.…Calla Tolbert is a multidisciplinary designer and creative director specializing in brand, digital, and experiential design. With experience across both agency and in-house environments, she brings a fast-paced, hands-on approach to building cohesive brand systems across web, social, and large-scale physical experiences. She has led creative across high-impact initiatives, including large-scale events and campaigns, overseeing the full design lifecycle from concept through execution. Her work spans brand identity, web and UI design, environmental graphics, and marketing campaigns—ensuring consistency and quality across every touchpoint. With a strong foundation in agency work at SQRD Media and leadership experience at Silicon Slopes, Calla is known for managing multiple projects simultaneously, moving quickly without sacrificing craft, and translating ideas seamlessly across platforms. She thrives in dynamic environments where she can take ownership, collaborate cross-functionally, and continuously push her creative skillset forward.

Available to hire

Calla Tolbert is a multidisciplinary designer and creative director specializing in brand, digital, and experiential design. With experience across both agency and in-house environments, she brings a fast-paced, hands-on approach to building cohesive brand systems across web, social, and large-scale physical experiences.

She has led creative across high-impact initiatives, including large-scale events and campaigns, overseeing the full design lifecycle from concept through execution. Her work spans brand identity, web and UI design, environmental graphics, and marketing campaigns—ensuring consistency and quality across every touchpoint.

With a strong foundation in agency work at SQRD Media and leadership experience at Silicon Slopes, Calla is known for managing multiple projects simultaneously, moving quickly without sacrificing craft, and translating ideas seamlessly across platforms. She thrives in dynamic environments where she can take ownership, collaborate cross-functionally, and continuously push her creative skillset forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Creative Director at Navy Lion Media

May 1, 2020 - Present

Lead branding, creative direction, and social media management for multiple brands. Design and manage the e-commerce website; coordinate production timelines, vendor relationships, and quality control; plan seasonal launches, photoshoots, and digital campaigns; ensure brand consistency across all touchpoints.

Graphic Designer at Si l i c o n Slopes

October 1, 2022 - October 1, 2023

Oversee full design lifecycle across brand initiatives and events, including Silicon Slopes Tech Summit and Hall of Fame Gala; maintain cohesive brand experiences across physical and digital touchpoints.

Owner & Creative Director at Race Day Athletics

September 1, 2023 - Present

Lead product development, branding, and creative direction; manage e-commerce site and campaigns; plan seasonal launches and photoshoots; coordinate timelines and vendor relationships; drive consistent brand storytelling.

Graphic Designer at Lendio

February 1, 2021 - October 1, 2022

Sole designer for paid ads and brand illustrations; created infographics, web layouts, brochures, assets and logos; developed landing pages and email marketing collateral; collaborated with cross-functional teams to support marketing campaigns.

Social Media Manager at Crumbl Cookies

October 1, 2020 - February 1, 2021

Analyze social media data, schedule content across platforms, manage influencer partnerships, and create behind-the-scenes videos; grew followers and engagement while driving revenue.

Freelance Photographer, Graphic Design & Web Design at Self-employed (Connecticut & Utah)

January 1, 2017 - Present

Product lifestyle, food, and event photography; sports photography for Quinnipiac University; freelance design work for multiple clients.

Graphic Designer at SQRD Media

December 1, 2025 - Present

Lead visual and brand strategy across Silicon Slopes initiatives; oversee design lifecycle including web/UI, branding, event identity, environmental graphics, print, and social; guide flagship events and maintain cohesive brand experiences.