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Hi, I’m Callum McGaw, a Glasgow-based social media and content specialist helping brands tell compelling stories online. I create and manage multi-platform content calendars, optimize posts with data-driven insights, and collaborate with clients like National Geographic to maximize reach and engagement. I’m passionate about training teams, refining workflows with tools like Sprinklr, Sprout, and Airtable, and staying ahead of platform trends. Outside work, I enjoy music production, learning languages, and building creative projects that connect people and communities.…Hi, I’m Callum McGaw, a Glasgow-based social media and content specialist helping brands tell compelling stories online. I create and manage multi-platform content calendars, optimize posts with data-driven insights, and collaborate with clients like National Geographic to maximize reach and engagement. I’m passionate about training teams, refining workflows with tools like Sprinklr, Sprout, and Airtable, and staying ahead of platform trends. Outside work, I enjoy music production, learning languages, and building creative projects that connect people and communities.

Callum McGaw

Content Creator, Social Media Manager, Video Editor, +2

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Hi, I’m Callum McGaw, a Glasgow-based social media and content specialist helping brands tell compelling stories online. I create and manage multi-platform content calendars, optimize posts with data-driven insights, and collaborate with clients like National Geographic to maximize reach and engagement. I’m passionate about training teams, refining workflows with tools like Sprinklr, Sprout, and Airtable, and staying ahead of platform trends. Outside work, I enjoy music production, learning languages, and building creative projects that connect people and communities.…Hi, I’m Callum McGaw, a Glasgow-based social media and content specialist helping brands tell compelling stories online. I create and manage multi-platform content calendars, optimize posts with data-driven insights, and collaborate with clients like National Geographic to maximize reach and engagement. I’m passionate about training teams, refining workflows with tools like Sprinklr, Sprout, and Airtable, and staying ahead of platform trends. Outside work, I enjoy music production, learning languages, and building creative projects that connect people and communities.

Available to hire

Hi, I’m Callum McGaw, a Glasgow-based social media and content specialist helping brands tell compelling stories online. I create and manage multi-platform content calendars, optimize posts with data-driven insights, and collaborate with clients like National Geographic to maximize reach and engagement.

I’m passionate about training teams, refining workflows with tools like Sprinklr, Sprout, and Airtable, and staying ahead of platform trends. Outside work, I enjoy music production, learning languages, and building creative projects that connect people and communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Coordinator at Storm Ideas

March 1, 2024 - November 16, 2025

Develop and manage content calendars for Instagram, Facebook, Reddit, and YouTube Community; schedule and post content for a global client, National Geographic, with over 380 million followers to maximize audience engagement. Leverage Sprinklr, Sprout, and Airtable to streamline workflows, monitor performance, and ensure timely, high-impact content delivery. Use analytics and platform insights to optimize content for engagement, drive traffic, and align with evolving trends in real time. Train and mentor new staff on scheduling tools, workflow processes, platform-specific best practices, and brand guidelines to maintain efficiency and content quality. Actively participate in client strategy meetings, offering data-driven insights to enhance campaign performance and growth opportunities. Demonstrate expertise in digital content creation, brand storytelling, and audience engagement, resulting in measurable growth in reach, engagement, and audience retention. Recognized by management for

Content Creator at Self-Employed

July 1, 2015 - November 16, 2025

Self-employed content creator focusing on innovative content, garnering over 60,000 followers and exceeding 15 million views across multiple platforms. Created daily content using industry-standard graphic design and video editing software (Adobe Creative Suite, Logic Pro X, Final Cut Pro) to engage and grow audiences. Collaborated with brands on sponsored content, product endorsements, and affiliate partnerships to drive engagement and revenue. Enhanced community engagement strategies to strengthen follower relationships, boosting brand loyalty and user interaction.

Specialist at Apple Inc.

July 1, 2021 - July 1, 2021

Specialist focused on uncovering customer needs and delivering solutions for a positive shopping experience. Collaborated with team members to develop engaging presentations informing staff of key metrics and goals during daily briefings. Participated in daily store meetings to assess performance, identify challenges, and strategize improvements for enhanced customer satisfaction. Led store projects to improve focus and targets while fostering collaboration. Managed the Apple Trade In Program, contributing to increased trade-in activity and educating customers on benefits to the environment.