I’ve been a professional writer for many years, and putting myself in readers' shoes is now second nature to me. I love the challenge of ‘wordsmithing’ and crafting clear, concise messages. I've also developed an incisive, logical mindset which helps me simplify complex subjects. It also helps me to refine my copy by processing and interpreting data. At Standard Life, I create and edit online journeys to help customers manage their pensions. I break down complex concepts, and identify when and where the user will need information. I also apply accessibility guidelines, so that vulnerable customers are not disadvantaged. In my previous role with Lloyds, I worked across all their brands. I wrote several online journeys, web pages and emails to help customers understand and manage their home insurance. I was also the content lead on the first ever Scottish Widows app. In addition to providing copy, I also created new tone of voice guidelines for the app. These were later rolled out across the company website. At Verizon Connect, I created online journeys and help pages, along with in-product microcopy. I also doubled as a Technical Writer, creating installation guides and release notes. I then published and maintained this material using CMS software (Zendesk). I've also written articles, case studies and training materials throughout my career. On top of this, I’ve managed company websites using various CMS, and mentored colleagues on best practices for digital content. My time as an editor has honed my eye for detail and page layouts, and I have gained a solid understanding of SEO, video editing and HTML coding to round out my skill set.…I’ve been a professional writer for many years, and putting myself in readers' shoes is now second nature to me. I love the challenge of ‘wordsmithing’ and crafting clear, concise messages. I've also developed an incisive, logical mindset which helps me simplify complex subjects. It also helps me to refine my copy by processing and interpreting data. At Standard Life, I create and edit online journeys to help customers manage their pensions. I break down complex concepts, and identify when and where the user will need information. I also apply accessibility guidelines, so that vulnerable customers are not disadvantaged. In my previous role with Lloyds, I worked across all their brands. I wrote several online journeys, web pages and emails to help customers understand and manage their home insurance. I was also the content lead on the first ever Scottish Widows app. In addition to providing copy, I also created new tone of voice guidelines for the app. These were later rolled out across the company website. At Verizon Connect, I created online journeys and help pages, along with in-product microcopy. I also doubled as a Technical Writer, creating installation guides and release notes. I then published and maintained this material using CMS software (Zendesk). I've also written articles, case studies and training materials throughout my career. On top of this, I’ve managed company websites using various CMS, and mentored colleagues on best practices for digital content. My time as an editor has honed my eye for detail and page layouts, and I have gained a solid understanding of SEO, video editing and HTML coding to round out my skill set.WWWW…