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I'm Camila Kwong, a Paid Media Strategist helping SaaS, eCommerce, and lead gen brands grow through tailored paid media strategies—not cookie-cutter templates. I partner with you to increase ROAS, scale trial sign-ups, and drive qualified leads while staying aligned with your business goals and growth stage. I’ve worked with startups, agencies, and scaling brands to bring paid media in-house to cut costs and improve results, and to build full-funnel campaigns across Google, Meta, LinkedIn, X (Twitter), Bing, Reddit, Pinterest, TikTok, Snapchat & Quora, DV360, Spotify—and beyond. I focus on real outcomes—like scaling ecommerce revenue, doubling lead gen sign-ups, and reducing CAC—through listening, testing, iterating, and scaling what works.…I'm Camila Kwong, a Paid Media Strategist helping SaaS, eCommerce, and lead gen brands grow through tailored paid media strategies—not cookie-cutter templates. I partner with you to increase ROAS, scale trial sign-ups, and drive qualified leads while staying aligned with your business goals and growth stage. I’ve worked with startups, agencies, and scaling brands to bring paid media in-house to cut costs and improve results, and to build full-funnel campaigns across Google, Meta, LinkedIn, X (Twitter), Bing, Reddit, Pinterest, TikTok, Snapchat & Quora, DV360, Spotify—and beyond. I focus on real outcomes—like scaling ecommerce revenue, doubling lead gen sign-ups, and reducing CAC—through listening, testing, iterating, and scaling what works.

Camila Kwong

PPC Manager, Marketing Strategist, Digital Marketer, +2

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I'm Camila Kwong, a Paid Media Strategist helping SaaS, eCommerce, and lead gen brands grow through tailored paid media strategies—not cookie-cutter templates. I partner with you to increase ROAS, scale trial sign-ups, and drive qualified leads while staying aligned with your business goals and growth stage. I’ve worked with startups, agencies, and scaling brands to bring paid media in-house to cut costs and improve results, and to build full-funnel campaigns across Google, Meta, LinkedIn, X (Twitter), Bing, Reddit, Pinterest, TikTok, Snapchat & Quora, DV360, Spotify—and beyond. I focus on real outcomes—like scaling ecommerce revenue, doubling lead gen sign-ups, and reducing CAC—through listening, testing, iterating, and scaling what works.…I'm Camila Kwong, a Paid Media Strategist helping SaaS, eCommerce, and lead gen brands grow through tailored paid media strategies—not cookie-cutter templates. I partner with you to increase ROAS, scale trial sign-ups, and drive qualified leads while staying aligned with your business goals and growth stage. I’ve worked with startups, agencies, and scaling brands to bring paid media in-house to cut costs and improve results, and to build full-funnel campaigns across Google, Meta, LinkedIn, X (Twitter), Bing, Reddit, Pinterest, TikTok, Snapchat & Quora, DV360, Spotify—and beyond. I focus on real outcomes—like scaling ecommerce revenue, doubling lead gen sign-ups, and reducing CAC—through listening, testing, iterating, and scaling what works.

Available to hire

I’m Camila Kwong, a Paid Media Strategist helping SaaS, eCommerce, and lead gen brands grow through tailored paid media strategies—not cookie-cutter templates. I partner with you to increase ROAS, scale trial sign-ups, and drive qualified leads while staying aligned with your business goals and growth stage.

I’ve worked with startups, agencies, and scaling brands to bring paid media in-house to cut costs and improve results, and to build full-funnel campaigns across Google, Meta, LinkedIn, X (Twitter), Bing, Reddit, Pinterest, TikTok, Snapchat & Quora, DV360, Spotify—and beyond. I focus on real outcomes—like scaling ecommerce revenue, doubling lead gen sign-ups, and reducing CAC—through listening, testing, iterating, and scaling what works.

Skills

Facebook Ads

Google Ads

Quora

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Consultant, Paid Media/Media Buyer Strategist at Camila Kwong Consulting

March 1, 2021 - Present

Consult, create, and optimize paid ads strategies across Meta (Facebook & Instagram), Google, LinkedIn, Microsoft Advertising (Bing), Amazon, Reddit, Pinterest, X (Twitter), TikTok, DV360, Spotify, Quora & Snapchat Ads. Manage client budgets totaling $500,000+ USD/month across US, CA, UK, EU, and Oceania. Serve clients in SaaS, lead generation, ecommerce, pets, real estate, children's items, food & drink, fashion, gaming, mobile apps, supplements, cannabis and local ads. Proficient with Google Analytics, Shopify, Asana, Jira, Notion, Smartly, Google Ads Editor, Google Tag Manager, Klaviyo, Hubspot, Salesforce, Looker Data Studio, SEMRush, Hotjar.

Senior Performance Marketing Strategist at Artifex Digital

August 1, 2021 - October 1, 2025

Led the search, social, and display advertising initiatives. Built and managed campaigns to maximize ROAS and increased qualified trial leads by 60%. Brought all paid ads in-house from agency and cut cost by 12%. Monitored, tracked, and optimized channel/campaign performance; generated campaign performance reports with actionable insights; fine-tuned campaigns through A/B tests. Collaborated with Growth Manager and Product Marketing to optimize targeting, run tests, and improve conversion rates. Established quarterly & annual strategy and projections and produced internal reporting to optimize ROAS and CAC.

Format Paid Media Manager at Artifex Digital

August 1, 2021 - February 1, 2022

Strategized and optimized on Facebook, Google and Amazon Ads for 7-figure ecommerce and service brands. Managed ad budgets of $1M USD/month. Created paid media audits for potential clients and SOP processes for efficient business and client operations.

Growth Marketing Manager at Galactic Fed

November 1, 2019 - May 1, 2021

Strategized, created, and optimized Facebook, Google, LinkedIn, Twitter & Reddit Ads for diverse companies. Managed ad budgets of $50K USD/month. Deep expertise in ecommerce and Lead Gen (B2B & B2C). Worked with sensitive topics such as cannabis, politics, credit cards, health. Knowledge in conversion tracking and Analytics. Managed a team of ad specialists.

Paid Media Manager at Ascenial - Scale your digital advertising in the privacy era

April 1, 2021 - August 1, 2021

Strategized and optimized on Facebook, Google and Amazon Ads for 7-figure ecommerce and service brands. Worked on ad budgets of $1M USD/month. Created paid media audits for potential clients and SOP processes for efficient business and client operations.

Senior Ad Operations/Account and PPC Manager at Gunggo.com

July 1, 2014 - June 1, 2017

Set up online advertising campaigns for hundreds of advertisers with average monthly budgets of $100K+ per client. Created, operated, optimized, and reported on campaigns using the Gunggo ad serving system. Coordinated with sales to exceed client goals and maintained relationships with hundreds of advertisers worldwide.

Freelance Social Media and SEO Specialist at Boss Digital Ltd

December 1, 2012 - May 1, 2017

Created Google and Facebook Ads campaigns for various clients with average monthly ad spend of $10K+. Wrote social media content, researched SEO keywords, created briefs for writers, and led a small team for article production.

Online Marketing Executive at World Bet Exchange (WBX)

November 1, 2011 - April 1, 2014

Managed and coordinated online marketing campaigns, contributing to a 40% increase in new customers within 3 months. Supported media buying opportunities and ensured ROI tracking and reporting.

Social Media Marketing Executive at Small Tree Media

August 1, 2010 - August 1, 2011

Spearheaded social media marketing for Facebook Games and iPhone Apps, led the social media team, and oversaw marketing material and launches.

Fulfilment Customer Service Executive at Time Asia - TW4

October 1, 2009 - November 1, 2010

Provided customer service for subscribers across multiple markets, updated records, performed data entry, and supported ad-hoc projects and communications.