I am an accomplished Casting Director with a track record of scouting cutting-edge talent across film, TV, advertising, fashion, and A&R. I excel at identifying unique faces and building immersive talent databases in London and Los Angeles, driving campaigns that stand out. My background running a top model agency shaped my career as a Casting Director which has always been centered on aesthetics, creating a casting style focused on visual appeal; consequently this focus has lead the majority of my work to be within the advertising sector.... My approach blends strategic planning with hands-on production experience, from street casting to high-budget commercials, empowering teams with current fashion and industry trends. I thrive on collaboration, mentoring, and delivering client-focused results while continuously refining processes to cut sourcing time and costs.…I am an accomplished Casting Director with a track record of scouting cutting-edge talent across film, TV, advertising, fashion, and A&R. I excel at identifying unique faces and building immersive talent databases in London and Los Angeles, driving campaigns that stand out. My background running a top model agency shaped my career as a Casting Director which has always been centered on aesthetics, creating a casting style focused on visual appeal; consequently this focus has lead the majority of my work to be within the advertising sector.... My approach blends strategic planning with hands-on production experience, from street casting to high-budget commercials, empowering teams with current fashion and industry trends. I thrive on collaboration, mentoring, and delivering client-focused results while continuously refining processes to cut sourcing time and costs.WWWW…