I'm a designer who loves creating solutions that actually make sense to people. I’m all about understanding how users think, what they feel, and how brands can connect with them in a creative way. Whether it’s shaping a brand’s identity, simplifying a user journey, or crafting a smart marketing idea, I’m always happy when I’m brainstorming and turning ideas into something people enjoy and remember. My career spans ad agencies, public sector organizations, and a pioneering Latin American startup that achieved unicorn status. I specialize in crafting compelling visuals that don’t just look good, but boost engagement, drive conversions, and build long-term brand loyalty.

Camilo Arango V.

I'm a designer who loves creating solutions that actually make sense to people. I’m all about understanding how users think, what they feel, and how brands can connect with them in a creative way. Whether it’s shaping a brand’s identity, simplifying a user journey, or crafting a smart marketing idea, I’m always happy when I’m brainstorming and turning ideas into something people enjoy and remember. My career spans ad agencies, public sector organizations, and a pioneering Latin American startup that achieved unicorn status. I specialize in crafting compelling visuals that don’t just look good, but boost engagement, drive conversions, and build long-term brand loyalty.

Available to hire

I’m a designer who loves creating solutions that actually make sense to people. I’m all about understanding how users think, what they feel, and how brands can connect with them in a creative way. Whether it’s shaping a brand’s identity, simplifying a user journey, or crafting a smart marketing idea, I’m always happy when I’m brainstorming and turning ideas into something people enjoy and remember.

My career spans ad agencies, public sector organizations, and a pioneering Latin American startup that achieved unicorn status. I specialize in crafting compelling visuals that don’t just look good, but boost engagement, drive conversions, and build long-term brand loyalty.

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Language

English
Fluent
Spanish; Castilian
Fluent
German
Intermediate
French
Beginner

Work Experience

Graphic Designer at Rev
January 1, 2021 - December 31, 2024
Designed performance-driven visual assets for digital campaigns, newsletters, social media, banners, and landing pages. Partnered with SEO and content teams to enhance CRO and optimize UX. Developed on-brand visuals aligned with messaging across multiple platforms and devices. Key contributor to the BREV template, improving navigation and user retention.
Graphic Designer at Rappi
January 1, 2018 - July 1, 2019
Designed ATL & BTL campaign materials across multiple markets, including Mexico, Uruguay, Chile, Ecuador, and Colombia. Created high-quality assets for social media, digital campaigns, and advertising materials. Known for quick turnaround times and ability to deliver creative solutions under pressure. Worked in fast-paced, high-growth environments, adapting designs for dynamic brand needs.
UX/UI Designer at Digital Bearhug
July 1, 2019 - February 1, 2022
Designed branded digital experiences (websites, mobile UI, motion graphics) that elevated user journeys. Led heuristic evaluations and A/B testing, achieving significant improvements in usability and conversions. Collaborated with development and marketing teams to execute strategies aligned with KPIs and audience behaviors.
Graphic Designer at Rev
January 1, 2021 - December 31, 2024
Designed performance-driven visual assets for digital campaigns, newsletters, social media, banners, and landing pages. Partnered with SEO and content teams to enhance CRO and optimize UX. Developed on-brand visuals aligned with messaging across multiple platforms and devices. Key contributor to the BREV template, improving navigation and user retention.
Graphic Designer at Rappi
January 1, 2018 - July 1, 2019
Designed ATL & BTL campaign materials across multiple markets including Mexico, Uruguay, Chile, Ecuador, and Colombia. Created high-quality assets for social media, digital campaigns, and advertising materials. Known for quick turnaround times and ability to deliver creative solutions under pressure. Worked in fast-paced, high-growth environments, adapting designs for dynamic brand needs.
UX/UI Designer at Digital Bearhug
July 1, 2019 - February 1, 2022
Designed branded digital experiences (websites, mobile UI, motion graphics) that elevated user journeys. Led heuristic evaluations and A/B testing, achieving significant improvements in usability and conversions. Collaborated with dev and marketing teams to execute strategies aligned with KPIs and audience behaviors.

Education

Bachelor Degree at U.P.B Medellín
January 1, 2012 - December 31, 2016
Bachelor Degree at U.P.B Medellín
January 1, 2016 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Government