Carmina Acierto

Oversees the onboarding process for Marketplace Partners, providing comprehensive support from initiation to launch, including presenting requirements, offering guidance on content creation, and ensuring quality standards are met. Spearheads brainstorming sessions to generate innovative ideas for both internal and external marketing activities, leveraging expertise in content development, optimization, advertising, and events planning. Collaborates closely with Resellers, Partners, and various internal stakeholders to synchronize brand awareness efforts and ensure cohesive marketing strategies across all channels and brand identities in partnerships. Strategizing and implementing initiatives to engage target audiences through diverse channels such as webinars and email, effectively driving brand visibility and customer engagement. Proactively maintains relationships with Marketplace Partners post-launch, offering ongoing assistance to refine marketing materials as needed, ensuring sust

Oversees the development and execution of social media and community engagement strategies, increasing brand awareness and fostering customer advocacy. Curates and distributes marketing content across LinkedIn, YouTube, and other channels to support brand storytelling, demand generation, and audience growth. Leads content creation initiatives, including video, podcast development, and graphic design, ensuring alignment with brand standards. Manages social media monitoring, performance reporting, and satisfaction survey processes to drive continuous improvement and customer engagement. Supports internal subject matter experts with professional branding activities and represents Drummond at industry events.

Onboarded Marketplace Partners from initiation to launch, presenting requirements, guiding content creation, and ensuring quality standards. Led brainstorming sessions for internal and external marketing activities and collaborated with Resellers, Partners, and internal stakeholders to synchronize brand efforts across channels. Implemented webinars and email campaigns to engage target audiences and drive visibility. Maintained post-launch partner relationships to refine marketing materials and ensure ongoing alignment with standards.