Available to hire
I’m a multidisciplinary designer and entrepreneur with 8+ years in fashion e-commerce and retail. I blend design, product development and merchandising to build sustainable, customer-centric fashion brands. I also run eco-conscious startups Earth up.in and ThatBrand.in, and have built a strong digital presence with 60k+ Instagram followers and collaborations with 150+ brands.
My work spans design leadership, sourcing, and cross-functional collaboration with suppliers and category managers. I’m passionate about sustainable practices, zero-waste policy, and fast, data-driven merchandise strategies that maximize revenue while aligning with quick turnaround times.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Retail Expert at Arnott’s, Dublin, Ireland (Dyson Concession)
September 1, 2025 - PresentDelivered engaging product demonstrations and personalized customer experiences for Dyson hair care technology; showcased Dyson solutions, maintained exceptional store presentation, and managed inventory to support sales targets.
Luxury Sales Assistant at Arnott’s, Dublin, Ireland (Christy Concession)
August 1, 2025 - October 23, 2025Achieved top Retail Sales Performance, generating €5,000 in a single-day revenue; performed in-house embroidery on towels and home linens; upsold premium home and bath linens; executed compelling visual merchandising displays.
Buying Intern at Arnott’s, Dublin, Ireland
September 1, 2024 - October 23, 2025Utilized ReTek software to streamline product transfers, reducing inventory handling time by 20%; analyzed zero-sales trends and assisted in product assortments, improving sales performance; supported supplier onboarding and cross-functional stock movement.
Design Lead & New Initiatives Manager at DSLR (aramya.in), India
December 1, 2023 - October 23, 2025Led women's wear collection from concept to market; reduced design-to-shelf timeline to 2 weeks for fast-fashion ethnic wear; supervised a team of designers and oversaw sampling and production for 50+ members; drove a 30% sales uplift and 40% monthly earnings growth.
Founder at Earth Up.in, India
November 1, 2022 - October 23, 2025Launched an eco-conscious fashion startup focused on upcycling; implemented a zero-waste policy and built a circular business model using textile waste and lost crafts; led a team of 10 and developed products across clothing, home décor, and pet clothing.
Founder at ThatBrand.in, India
November 1, 2022 - October 23, 2025Founded an influencer-led inclusive accessory brand for modern millennials; developed and executed brand strategies that increased brand awareness by 15%; managed design, production, pricing, and inventory; led styling and photoshoots for e-commerce.
Freelance Branding Consultant at Founder’s Office - Slyds Services
November 1, 2022 - October 23, 2025Provided strategic branding guidance, visual identity development, and pitch materials; led brand strategy initiatives that boosted awareness by 15%; coordinated cross-functional projects across product, finance, community, and marketing.
Digital Content Creator at Aishwarya Iyengar
September 1, 2015 - PresentCreated and edited original social video content for brand campaigns; managed pre- and post-production workflows; implemented data-driven content strategies to maximize reach and engagement across Instagram and YouTube; collaborated with 150+ global brands including Google, Snapchat, and Pinterest.
Design & Merchandising at Spoyl (now Saaki.in), India
July 1, 2019 - October 23, 2025Supported design and merchandising for womenswear and accessories; optimized production processes; managed vendor communications and logistics; analyzed sales data to guide future ranges; oversaw visual content creation and micro-capsule video production.
Freelance Technical & Print Designer at Myntra, India
February 1, 2018 - October 23, 2025Crafted 100+ detailed flat sketches with precision; designed 50+ print CADs; ensured 100% compliance for technical drawings and CADs; supported vendor communications and product development.
Assistant Designer at Aditya Birla Group, India
September 1, 2017 - October 23, 2025Developed 40+ mood boards, 100+ sketches, 30+ textile prints, and 60+ CADs per season; engaged with 20+ vendors; collaborated with merchandising to ensure design consistency.
Textile Designer & Merchandiser at Prateek Apparels, India
February 1, 2016 - October 23, 2025Created 15+ textile prints and embroideries for ethnic wear; generated 50+ hand-drawn tech packs, reducing sampling errors by 70% and streamlining production.
Junior Textile Print Designer at Styletag, India
February 1, 2015 - October 23, 2025Developed 15 styles, 30 tech packs, and 5 textile prints for AMITHI’s women’s ethnic wear; managed vendor relationships (30% of vendors) from sampling to manufacturing, ensuring 90% on-time deliveries.
Retail Expert, Dyson at Arnott’s, Dublin, Ireland
September 1, 2015 - PresentDelivered engaging product demonstrations for Dyson Hair Care, guided customers to solutions, and showcased technology. Drove sales by addressing customer needs and questions. Maintained store presentation and managed inventory to support a consistent brand experience.
Luxury Sales Assistant at Christy concession at Arnott’s Dublin
August 31, 2025 - October 23, 2025Achieved top Retail Sales Performance, generating €5,000 in a single day; performed in-house embroidery on towels and upsold premium home & bath linens; created and carried out compelling visual merchandising displays to enhance presentation.
Buying Intern at Arnott’s Dublin
September 30, 2024 - October 23, 2025Utilized ReTek software to streamline product transfers, reducing inventory handling time by 20% and improving stock rotation. Analyzed zero-sales trends and assisted in product assortments, increasing sales by 5% during the internship period. Assisted in supplier orders, tracked ETAs and achieved on-time delivery; helped establish product suppliers, retail, and warehouse collaborations for effective stock movement.
Design Lead & New Initiatives Manager at DSLR (aramya.in)
December 31, 2023 - October 23, 2025Developed women's wear collection, managed the entire product lifecycle from concept to market; reduced design-to-shelf timeline to 2 weeks for fast-fashion ethnic wear; achieved a 40% monthly earnings increase and 30% sales growth. Led a team of 4 designers, integrated textile techniques and new patterns; supervised a 50+ member sampling/production unit; coordinated fabric & trim procurement with 90% precision; managed visual content production & styling teams to boost visibility by 50%.
Founder at Earth Up.in
November 30, 2022 - October 23, 2025Eco-conscious fashion startup focused on upcycling and sustainable practices; implemented zero-waste policy; built a circular business model using textile waste and traditional crafts; led a team of 10 and developed products including clothing, fashion accessories, home décor & pet clothing; enhanced brand presence through markets & exhibitions; recognized as an upcoming startup by IIM Bangalore Textile Fairs of India and Karnataka Startup Cell.
Founder at ThatBrand.in
November 30, 2022 - October 23, 2025Influencer-led inclusive accessory brand for the modern millennial woman; developed and executed brand strategies increasing brand awareness by 15%; managed design and production with branding consistency across all materials; handled product purchasing, pricing, and inventory for e-commerce; styling and photoshoots for the e-commerce, managing social media strategies.
Freelance Branding Consultant at Slyds Services
November 30, 2022 - October 23, 2025Branding consultant with a strategic focus on long-term brand growth; created visual identities and content for pitch decks and fundraising documents; aided fashion & e-commerce brands in defining digital brand identity; led cross-functional collaboration and managed project plans to ensure timely delivery.
Digital Content Creator at Aishwarya Iyengar
September 1, 2015 - PresentTurned passion for fashion into a lucrative content business; produced and edited original social video content for brand campaigns; managed pre- and post-production workflows and budgets; utilized data-driven strategies to maximize reach; collaborated with 150+ global brands including Google, Snapchat, and Pinterest; built cross-channel content for Instagram and YouTube.
Design & Merchandising at Spoyl (Saaki.in)
July 31, 2019 - October 23, 2025Assisted design and merchandising for womenswear & accessories; optimized production processes; vendor management and logistics; analyzed sales data to guide future ranges; created textile graphics and embellishments; oversaw visual content creation for micro-capsules for fast-paced e-commerce.
Freelance Technical & Print Designer at Myntra
February 28, 2018 - October 23, 2025Crafted 100+ detailed flat sketches; designed 50+ print CADs aligning scale, colour, and placement with brand vision; ensured 100% compliance for technical drawings and CADs.
Assistant Designer at Aditya Birla Group
September 30, 2017 - October 23, 2025Developed 40+ mood boards, 100+ sketches, 30+ textile prints, and 60+ CADs each season; engaged in 20+ vendor communications; collaborated with merchandising teams to ensure design consistency.
Textile Designer and Merchandiser at Prateek Apparels
February 29, 2016 - October 23, 2025Created 15+ textile prints and embroideries for ethnic wear; generated 50+ hand-drawn tech packs, significantly reducing sampling errors by 70% and optimizing production processes.
Junior Textile Print Designer at Styletag
February 28, 2015 - October 23, 2025Developed 15 styles, 30 tech packs, and 5 textile prints for AMITHI's women’s ethnic wear Private Label; managed relationships with 30% of vendors from sampling to manufacturing, ensuring 90% on-time deliveries and maintaining quality.
Retail Expert at Arnott’s
September 1, 2015 - October 30, 2025Delivered engaging product demonstrations and personalized customer experiences for Hair Care products; drove sales by highlighting Dyson technology; maintained store presentation and managed inventory.
Luxury Sales Assistant at Christy (concession at Arnott’s Dublin)
August 1, 2025 - August 1, 2025Achieved top Retail Sales Performance, generating €5,000 in a single day; handled in-house embroidery on towels and home linen; upsold premium home & bath linens; created compelling visual merchandising displays.
Buying Intern at Arnott’s
September 1, 2024 - September 1, 2024Utilized ReTek software to streamline product transfers; analyzed zero-sales trends; assisted in product assortments; tracked ETAs and achieved on-time delivery to minimize stockouts.
Design Lead & New Initiatives Manager at DSLR (aramya.in)
December 1, 2023 - December 1, 2023Developed women's wear collection and managed the full product lifecycle; reduced design-to-shelf timeline to 2 weeks; supervised a team of 4 designers and 50+ in sampling/production; coordinated fabric and trims procurement with improved accuracy.
Founder at Earth Up.in
November 1, 2022 - November 1, 2022Implemented a zero-waste policy; built a circular business model using textile waste; led a team of 10; developed clothing, home décor, and pet clothing lines; participated in markets and exhibitions.
Founder at ThatBrand.in
November 1, 2022 - November 1, 2022Built an influencer-led inclusive accessory brand; developed and executed brand strategies; increased brand awareness by 15%; managed design and production of assets and e-commerce items.
Founder Office - Slyds Services at Slyds Services
November 1, 2022 - November 1, 2022Freelance Branding Consultant with a strategic focus on long-term brand growth; created visual identity, pitch decks, and fundraising documents; increased brand awareness by 15%; led cross-functional initiatives.
Digital Content Creator at Aishwarya Iyengar
September 1, 2015 - October 30, 2025Turned passion for fashion into a content creation business; produced and edited original video content for brand campaigns; managed pre- and post-production workflows and cross-platform repurposing.
Design & Merchandising at Spoyl (now Saaki.in)
July 1, 2019 - July 1, 2019Assisted design and merchandising for womenswear & accessories; optimized production processes; analyzed sales data to guide ranges; oversaw visual content and micro-capsule productions.
Freelance Technical & Print Designer at Myntra
February 1, 2018 - February 1, 2018Crafted 100+ detailed flat sketches; designed 50+ print CADs; maintained 100% compliance for technical drawings and CADs.
Assistant Designer at Aditya Birla Group
September 1, 2017 - September 1, 2017Developed 40+ mood boards, 100+ sketches, 30+ textile prints, and 60+ CADs each season; engaged in vendor communications and collaborations with merchandising teams.
Textile Designer and Merchandiser at Prateek Apparels
February 1, 2016 - February 1, 2016Created 15+ textile prints and embroideries; generated 50+ hand-drawn tech packs, reducing sampling errors by 70% and optimizing production processes.
Junior Textile Print Designer at Styletag
February 1, 2015 - February 1, 2015Developed 15 styles, 30 tech packs, and 5 textile prints for AMITHI's private label; managed vendor relationships to ensure 90% on-time deliveries and quality.
Retail Expert at Arnott’s
September 1, 2015 - November 19, 2025Delivered engaging product demonstrations and personalized customer experiences for Dyson Hair Care products; drove sales by showcasing Dyson technology; maintained store presentation and managed inventory.
Freelance Branding Consultant at Slyds Services
November 1, 2022 - November 1, 2022Provided branding strategy and visual identity guidance; developed pitch decks and fundraising documents; led cross-functional brand initiatives to boost awareness and partnerships.
Digital Content Creator at Aishwarya Iyengar (Self-employed)
September 1, 2015 - November 19, 2025Produced and edited original social video content for brand campaigns; managed pre- and post-production workflows, budgets, and creative outlines; leveraged data-driven content strategies to optimize reach and engagement across platforms; collaborated with 150+ global brands including Google, Snapchat, and Pinterest.
Education
Master of Science in Fashion Buying Management at Technological University Dublin
January 11, 2030 - January 1, 2025Bachelor of Textile Design at National Institute of Fashion Technology, India
January 11, 2030 - January 1, 2014Master of Science in Fashion Buying Management at Technological University Dublin
January 11, 2030 - January 1, 2025Bachelor of Textile Design at National Institute of Fashion Technology
January 11, 2030 - January 1, 2014Master of Science in Fashion Buying Management at Technological University Dublin
January 11, 2030 - January 1, 2025Bachelor of Textile Design at National Institute of Fashion Technology, India
January 11, 2030 - January 1, 2014Master of Science in Fashion Buying Management at Technological University Dublin, Ireland
January 11, 2030 - January 1, 2025Bachelor of Textile Design at National Institute of Fashion Technology, India
January 11, 2030 - January 1, 2014Qualifications
Startup Launchpad
January 11, 2030 - October 23, 2025Certification in Branding & Marketing
January 11, 2030 - October 23, 2025Startup Launchpad
January 11, 2030 - October 23, 2025Certification in Branding & Marketing
January 11, 2030 - October 23, 2025Startup Launchpad
January 11, 2030 - October 30, 2025Certification in Branding & Marketing
January 11, 2030 - October 30, 2025Startup Launchpad
January 11, 2030 - November 19, 2025Certification in Branding & Marketing
January 11, 2030 - November 19, 2025Industry Experience
Retail, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services, Education, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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