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Candace Newton is a Global Digital Marketing Specialist based in Cape Town with 12+ years of hands-on performance marketing experience across Google Ads, Meta, LinkedIn, TikTok, Bing, Amazon, Klaviyo, and AI-driven tooling. She specializes in paid media strategy and execution, including campaign setup, optimization, and conversion tracking using GA4, GTM, and other analytics platforms. She has managed large budgets (up to $750,000+/month), served as a client-facing technical and commercial point of contact, built cross-platform reporting dashboards, and led CRM lifecycle programs. Her experience spans global brands and startups, with a strong focus on geo-targeted campaigns, KPI-driven optimization, and integrating AI into marketing workflows.…Candace Newton is a Global Digital Marketing Specialist based in Cape Town with 12+ years of hands-on performance marketing experience across Google Ads, Meta, LinkedIn, TikTok, Bing, Amazon, Klaviyo, and AI-driven tooling. She specializes in paid media strategy and execution, including campaign setup, optimization, and conversion tracking using GA4, GTM, and other analytics platforms. She has managed large budgets (up to $750,000+/month), served as a client-facing technical and commercial point of contact, built cross-platform reporting dashboards, and led CRM lifecycle programs. Her experience spans global brands and startups, with a strong focus on geo-targeted campaigns, KPI-driven optimization, and integrating AI into marketing workflows.

Candace Newton

Digital Marketer, Performance Marketer, Social Media Manager, +7

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Candace Newton is a Global Digital Marketing Specialist based in Cape Town with 12+ years of hands-on performance marketing experience across Google Ads, Meta, LinkedIn, TikTok, Bing, Amazon, Klaviyo, and AI-driven tooling. She specializes in paid media strategy and execution, including campaign setup, optimization, and conversion tracking using GA4, GTM, and other analytics platforms. She has managed large budgets (up to $750,000+/month), served as a client-facing technical and commercial point of contact, built cross-platform reporting dashboards, and led CRM lifecycle programs. Her experience spans global brands and startups, with a strong focus on geo-targeted campaigns, KPI-driven optimization, and integrating AI into marketing workflows.…Candace Newton is a Global Digital Marketing Specialist based in Cape Town with 12+ years of hands-on performance marketing experience across Google Ads, Meta, LinkedIn, TikTok, Bing, Amazon, Klaviyo, and AI-driven tooling. She specializes in paid media strategy and execution, including campaign setup, optimization, and conversion tracking using GA4, GTM, and other analytics platforms. She has managed large budgets (up to $750,000+/month), served as a client-facing technical and commercial point of contact, built cross-platform reporting dashboards, and led CRM lifecycle programs. Her experience spans global brands and startups, with a strong focus on geo-targeted campaigns, KPI-driven optimization, and integrating AI into marketing workflows.

Available to hire

Candace Newton is a Global Digital Marketing Specialist based in Cape Town with 12+ years of hands-on performance marketing experience across Google Ads, Meta, LinkedIn, TikTok, Bing, Amazon, Klaviyo, and AI-driven tooling. She specializes in paid media strategy and execution, including campaign setup, optimization, and conversion tracking using GA4, GTM, and other analytics platforms.

She has managed large budgets (up to $750,000+/month), served as a client-facing technical and commercial point of contact, built cross-platform reporting dashboards, and led CRM lifecycle programs. Her experience spans global brands and startups, with a strong focus on geo-targeted campaigns, KPI-driven optimization, and integrating AI into marketing workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Fluent

Work Experience

Digital Marketing Specialist (Freelance) at Candy Consult

January 1, 2023 - Present

Manage end-to-end paid media campaigns across Google Ads and Meta for international clients, handling monthly ad budgets up to $750,000+ per month. Act as sole technical and commercial point of contact, owning campaign setup, optimization, conversion tracking, and client-facing performance reporting. Execute geo-targeted/localized advertising programs for location-based services and multi-location business models. Ran a large US DTC toy brand’s Klaviyo email & SMS lifecycle program end-to-end, optimizing lifecycle flows (welcome, abandoned cart, post-purchase, win-back), segmentation, and list growth—delivering flow revenue and campaign revenue with strong open rates. Build consolidated client dashboards in Looker Studio/Excel with AI support, and improve CRM/project workflows using tools like Notion automation and integrations.

Senior Performance Marketing Manager at Dacoco GmbH (Alien Worlds)

January 1, 2022 - January 1, 2023

Built the paid acquisition strategy from scratch, running structured A/B tests across ad channels, landing pages, and creative variants. Drove a 5x increase in sign-ups at lower cost per acquisition using consolidated cross-platform analytics. Implemented conversion tracking and cross-platform measurement to validate performance and guide budget allocation. Managed creative teams and external partners, translating campaign performance into quarterly strategy and optimization recommendations.

Global Marketing Campaign & Production Manager at ZFX

January 1, 2021 - January 1, 2022

Directed digital campaign strategy across owned, earned, and paid media across EMEA and APAC regions. Coordinated daily with translators, local teams, and production staff to maintain multi-market campaign schedules. Project managed marketing delivery, delegated tasks, and ensured expectations were met while keeping campaigns aligned with regional requirements.

Global Digital Director (Daimler / Mercedes-Benz Account) at Omnicom

January 1, 2020 - January 1, 2021

Aligned digital advertising strategy across EU markets while enabling regional localization and maintaining brand consistency. Coordinated localized campaign deployment across multiple European markets, adapting messaging and targeting with regional teams. Managed external vendors (creative agency, translation company, and ad hoc talent) to align with global strategy. Consolidated and reported global performance insights monthly across umbrella brands including Smart Car, G-Wagon, and Mercedes Financial Services in client-friendly formats with live reporting.

Global Digital Director at Omnicom (Daimler / Mercedes-Benz Account)

January 1, 2020 - January 1, 2021

Aligned digital advertising strategy across EU markets while enabling localization and maintaining brand consistency. Coordinated localized campaign deployment across multiple European markets with regional teams for messaging and targeting adaptations. Managed external vendors to align to global strategy, including creative and translation services and ad hoc contractor support. Consolidated global reporting (including umbrella brands such as Smart Car, G-Wagon, and Mercedes Financial Services) monthly and packaged insights into client-friendly formats; reported live.

Key Account & Ad Operations Manager at ResearchGate

January 1, 2018 - January 1, 2020

Owned a portfolio of key scientific, media, and biopharma advertiser accounts end-to-end, including proposals, budget allocation, and performance reporting. Allocated budgets across paid channels to meet lead-volume and CPL targets, translating performance data into client recommendations. Managed campaign setup and email setup, troubleshooting and optimization across ResearchGate’s custom-built ad network and email platform.

Retail Marketing Manager at Takealot.com

January 1, 2017 - January 1, 2018

Managed retail department marketing needs by prioritizing based on product profit, margin, new client acquisition, and brand budget. Oversaw daily merchandise display on the homepage, including specials, new products, personalized recommendations, and sponsored/purchased placements. Led the retail marketing team across creative, social, paid media, and retail email to align with retail priorities. Owned retail email program (2–3 sends per day, Mon–Thu) segmented by department, enforcing one-email-per-recipient-per-day to protect deliverability and list health. Grew retail marketing from 15 to 27 departments and negotiated brand partnerships.

Senior Digital Strategist at UM Worldwide (Johnson & Johnson EMEA)

January 1, 2016 - January 1, 2017

Acted as dedicated strategist across all J&J EMEA brands within a global media agency, leading quarterly strategy development and monthly cross-platform reporting. Delivered multi-brand campaign reporting and performance insights to enterprise marketing teams across multiple markets.

Digital Strategist at OnNet

January 1, 2014 - January 1, 2016

Conducted website, SEO, and content audits and built marketing strategies supported by competitor analysis. Oversaw digital marketing activity including website builds and changes for Checkers and Shoprite. Prepared proposals for existing client upsell and for potential new clients.

Key Account & Ad Operations Manager at Ad Dynamo

January 1, 2012 - January 1, 2013

Managed performance campaigns across RTB networks and social platforms, delivering internal training on Facebook and Twitter advertising and supporting ad operations. Managed a portfolio of key clients (mostly agencies), creating proposals, running campaigns, reporting results, and conducting monthly in-person catch-ups to discuss opportunities.

Marketing Campaign Manager at Web Africa

January 1, 2010 - January 1, 2012

Conceptualized, planned, and executed online and offline marketing campaigns using multiple channels including Google Ads, Meta, event sponsorships, email marketing, print, radio, and billboards. Managed agency/external marketing relationships (PR, event management, brand sentiment tracking, branded apparel and stationery, and ad-hoc marketing needs). Reported on marketing activities monthly with recommendations and next steps, and oversaw the creative team (design and copywriting).

Education

International Marketing Management Diploma at Graduate School

January 1, 2008 - January 1, 2012

Certificate in eMarketing at Quirk e-Marketing

January 1, 2011 - August 26, 2026

International Marketing Management Diploma at Graduate School

January 1, 2008 - January 1, 2012

eMarketing Certificate at Quirk E-Marketing

January 1, 2011 - August 26, 2026