Available to hire
Hi, I’m Candy Chiu, a passionate digital designer specializing in crafting bold brand identities, engaging campaigns, and innovative digital experiences. I have a strong command of Adobe Creative Suite and thrive in collaborative environments, partnering closely with clients to deliver creative solutions that truly inspire and engage diverse audiences.
With experience working on award-winning projects recognized by Awwwards and CSS Design Awards, I balance creativity with strategy to ensure every project not only stands out but also drives measurable success. I’m excited to continue creating impactful digital designs that make a difference.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Chinese
Advanced
Work Experience
UI/UX Designer at Shoalter Automation (UK) Limited (A member of HKTV Group)
January 1, 2023 - PresentManage the design process for a click-and-collect grocery app, integrating features such as unmanned lockers, warehouse management, courier logistics, and a content management system. Improved accessibility compliance by 40% through a WCAG AA-compliant design system and created over 1000 unique components across iOS, Android, and Web platforms, reducing redundancy by 40%. Achieved increases in category views (146%), Add to Cart interaction (84.8%), user engagement (28%), time spent on cart (65%), and order submissions (21.6%) through targeted user research. Directed creative content and copywriting using AI tools and served as brand guardian by developing and enforcing brand guidelines. Conducted market research and applied advanced Adobe Creative Suite and AI design tools to optimize user experience.
UI/UX Designer at Shoalter Automation (UK) Limited (A member of HKTV Group)
January 1, 2023 - PresentManaged the design process for a click-and-collect grocery app including unmanned lockers, warehouse management, courier logistics, and a CMS. Improved accessibility compliance by 40% with a WCAG AA-compliant design system featuring over 1000 unique components across iOS Swift UI, Android Kotlin, and Web React platforms, reducing redundancy. Increased category views, Add to Cart interactions, and user engagement significantly through user research and UI/UX enhancements. Enhanced shopping experience and led creative content development using AI tools. Acted as brand guardian developing and enforcing brand guidelines, conducted market research, and applied Adobe Creative Suite and AI tools to optimize designs.
UX/UI Designer at One Degree, Virtual Insurance (Start-up)
September 30, 2022 - July 20, 2025Collaborated with Product Managers, Marketing, and Engineering teams to translate project requirements into polished user interfaces. Advocated UX best practices among stakeholders to align user needs and business goals. Created site maps, user flows, wireframes, and mock-ups based on methodologies and feedback. Enhanced website performance with Google Analytics data and developed dynamic interfaces using HTML5, CSS3, SCSS, JavaScript, and jQuery to boost user experience.
UX/UI Designer at One Degree, Virtual Insurance (Start-up)
September 30, 2022 - July 20, 2025Collaborated with Product Managers, Marketing, and Engineering teams to translate project requirements into polished user interfaces. Advocated UX best practices, created site maps, user flows, wireframes, and mock-ups. Improved website performance using Google Analytics and enhanced platforms with HTML5, CSS3, SCSS, JavaScript, and jQuery to boost engagement and user experience.
Art Director at Gardens&co (Design Agency)
July 31, 2021 - July 20, 2025Directed entire design process from concept creation to execution, ensuring high-quality and timely project delivery. Developed and implemented 3D concepts for visually dynamic projects. Contributed to client satisfaction and success with notable projects like 42 Tung St, Idealogy Coffee, HALFDREAM, TDS Development, and Tomorrow Retail.
Art Director at Gardens&co (Design Agency)
July 31, 2021 - July 20, 2025Directed the full design process from concept to execution, developed and implemented 3D concepts to create visually dynamic projects. Successfully delivered high-quality projects on schedule contributing to client satisfaction.
Interactive Art Director at XCEPT (Design Agency)
January 31, 2020 - July 20, 2025Collaborated with multidisciplinary teams to deliver brand-aligned productions. Optimized workflows and communication to ensure timely delivery. Successfully delivered the Chow Tai Fook 90th Brand Hall and produced engaging digital content for the Roadshow project.
Interactive Art Director at XCEPT (Design Agency)
January 31, 2020 - July 20, 2025Collaborated with interdisciplinary teams to deliver high-quality digital productions aligned with brand goals. Optimized workflows ensuring timely delivery. Successfully delivered high-profile projects like the Chow Tai Fook 90th Brand Hall and Roadshow digital content with notable audience engagement.
Senior UX/UI Designer at Juven (Start-up – Event Management SaaS Platform)
March 31, 2019 - July 20, 2025Maintained visual identity across all product designs. Designed engaging user interfaces and optimized user experiences for products and features. Developed and implemented a comprehensive Design System from scratch. Presented design solutions to cross-functional teams and mentored junior designers.
Senior UX/UI Designer at Juven (Start-up – Event Management SaaS Platform)
March 31, 2019 - July 20, 2025Maintained visual identity across product designs. Designed intuitive user interfaces and optimized user experience for products. Developed a comprehensive Design System and mentored junior designers to improve team output.
Web Designer & Front-end Developer at WEEWUNGWUNG (Design Agency)
January 31, 2018 - July 20, 2025Led web design projects from concept to front-end development. Collaborated with graphic studios to enhance client websites with distinct VI/CI designs. Managed projects to meet deadlines through effective designer-developer communication. Developed responsive interfaces using HTML5, CSS3, SCSS, and JavaScript/jQuery. Led end-to-end user experience design for eDMs, improving performance.
Web Designer & Front-end Developer at WEEWUNGWUNG (Design Agency)
January 31, 2018 - July 20, 2025Led web design projects from concept and art direction through front-end development. Collaborated with graphic studios to enhance websites with unique visual identities. Managed projects to meet deadlines. Boosted user engagement through responsive interfaces using HTML5, CSS3, SCSS, JavaScript, and jQuery. Enhanced eDM performance by leading UX design processes.
Designer at Studio Sans (Design Agency)
March 31, 2016 - July 20, 2025Collaborated with a team of designers and a Digital Art Director to develop innovative Web and App designs. Partnered with graphic studios to create unique Visual and Corporate Identities. Delivered design solutions including wireframes, visual design, architecture, prototypes, and graphic design.
Designer at Studio Sans (Design Agency)
March 31, 2016 - July 20, 2025Collaborated with a design team and digital art director to develop web and app designs. Partnered with graphic studios to create distinctive visual and corporate identities for client websites. Delivered comprehensive design solutions including wireframes, visual design, information architecture, flow diagrams, prototypes, and graphic design.
Education
Higher Diploma in Visual Communication at Hong Kong Design Institute
September 1, 2012 - June 30, 2015Higher Diploma in Interior Design at Hong Kong Design Institute
September 1, 2010 - June 30, 2011Application Development of Mobile Device at HKU School of Professional and Continuing Education
September 1, 2006 - June 30, 2008Higher Diploma in Visual Communication at Hong Kong Design Institute
September 1, 2012 - June 30, 2015Higher Diploma in Interior Design at Hong Kong Design Institute
September 1, 2010 - June 30, 2011Application Development of Mobile Device at HKU School of Professional and Continuing Education
September 1, 2006 - June 30, 2008Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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