Cansen Yilmaz is a commercial director and director of photography known for confident, performance-led work across brand campaigns and short-form content. His approach is defined by precision, timing and visual restraint—crafting considered imagery while creating a calm, collaborative environment where talent can perform naturally.
With over 13 years of experience, he brings a calm, considered presence to set, enabling ideas to translate seamlessly and performance to thrive. Based in Bristol and working nationwide, he collaborates with agencies, production companies and brands to deliver cinematic, performance-driven work with a refined edge.
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Produced by Wired Music Company LTD
© 2025
Credits:
Performed by: Akiki Dadi Michael
Directed by: Cansen Yilmaz
Written & Produced by: Enzo Siffredi
Production: Teddy Nikolova
Location: KUPE Club
Cast & Crew
Cam OP: Ben Hoy-Slot
1AD: Radostin Lazarov
2AD: Dimitar Nedelchev
Gaffer: Nikolay Yanev
Styling: Viliyana Кarushkova
Make Up/Hair: Anna Andreeva
Special FX: Leah Ayinde
Actors: AKIKI, Joezi, Eva Ilcheva, Nikol Karushkova, Irina K., Boby Popoff, Viara Milanova, Mihail Ivanov, Greta Nikolova, Louisa Yilmaz, Nedo Petrov, Borislav Ynev, Ognyan Trifonov, Angel Paunkov
Special Thanks: Sonya Naydenova, Louisa Yilmaz, Teddy Nikolova, Andrej Sims, Zorah Romanska, Leah Ayinde, Magic Shop Rental and all those that we forgot, forgive us.
A series of short-form branded films created for Hawaiian Tropic, produced to support online and e-commerce platforms across a range of product lines.
The shoot was studio-based, with a strong focus on creating a bold, cohesive colour palette that reflected the brand’s visual identity — developed in collaboration with the art director. The content centred on talent using and applying the products in a way that felt playful, engaging and approachable, while clearly communicating the importance of skincare both in the sun and as part of everyday routines.
A key consideration was showcasing the versatility of Hawaiian Tropic’s product range across different skin types and complexions. This was reflected through the casting of four models with varying skin tones, allowing the content to naturally highlight products suited to different needs while remaining inclusive and authentic.
As Director and Director of Photography, I guided on-camera performance and shaped the visual approach — focusing on energy, ease and confidence in front of the camera, while maintaining clean, consistent imagery across all outputs.
A series of short-form brand films created for Wilkinson Sword, capturing content across multiple products.
The shoot was designed as a flexible content day, focusing on authentic use of the products while clearly communicating the brand’s core values and target demographic. With no fixed storyboard or prescribed deliverables, the approach prioritised performance, texture and visual consistency across a wide range of setups.
As Director of Photography, I focused on creating clean, confident imagery that supported natural, effortless performances — working closely with talent to shape movement and behaviour on camera, while maintaining a controlled and cohesive visual language throughout the day.
A digital campaign created for OGGS, the cruelty-free vegan baked goods brand, designed to support brand growth and reach a broader audience of conscious consumers beyond its core vegan base.
The creative centred on a simple but crucial insight: taste is the primary motivator. The work needed to convince audiences that OGGS products are genuinely delicious — not just ethical or sustainable. The campaign leaned into bold, mouth-watering visuals, using rich texture, colour and close-up detail to position the food as indulgent, desirable and uncompromising on flavour.
As Director of Photography, I focused on crafting visually striking, appetite-led imagery that enhanced the campaign’s “food-first” approach. Working closely with the creative and art direction teams, the aim was to elevate the products through confident lighting, considered composition and a strong visual rhythm that translated effectively across paid and organic digital platforms.
The campaign was rolled out across digital and social channels and was recognised as a Digital Advertisement winner at the Online Design Awards.
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