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I’m a digital content specialist with experience creating strategies, managing social media, and producing engaging multimedia content for local and international brands. I’m skilled in developing TikTok and short-form video strategies, performing trend research, and delivering algorithm-driven content optimization. I’m creative, analytical, and passionate about telling digital stories and growing audiences.…I’m a digital content specialist with experience creating strategies, managing social media, and producing engaging multimedia content for local and international brands. I’m skilled in developing TikTok and short-form video strategies, performing trend research, and delivering algorithm-driven content optimization. I’m creative, analytical, and passionate about telling digital stories and growing audiences.

Micaela Cantarella

Video Editor, Music Producer, Content Producer, +7

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I’m a digital content specialist with experience creating strategies, managing social media, and producing engaging multimedia content for local and international brands. I’m skilled in developing TikTok and short-form video strategies, performing trend research, and delivering algorithm-driven content optimization. I’m creative, analytical, and passionate about telling digital stories and growing audiences.…I’m a digital content specialist with experience creating strategies, managing social media, and producing engaging multimedia content for local and international brands. I’m skilled in developing TikTok and short-form video strategies, performing trend research, and delivering algorithm-driven content optimization. I’m creative, analytical, and passionate about telling digital stories and growing audiences.

Available to hire

I’m a digital content specialist with experience creating strategies, managing social media, and producing engaging multimedia content for local and international brands.

I’m skilled in developing TikTok and short-form video strategies, performing trend research, and delivering algorithm-driven content optimization. I’m creative, analytical, and passionate about telling digital stories and growing audiences.

Skills

Copywriting

Script

Video Advert

Experience Level

Copywriting

Expert

Script

Expert

Video Advert

Intermediate

Language

Italian

Advanced

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Productora de Contenidos Digitales (Freelance) at Freelance

January 1, 2022 - Present

Desarrollo de contenidos digitales para plataformas sociales; producción y edición de piezas multimedia; cobertura de eventos; entrevistas en vivo; gestión de campañas multicanal para marcas como Chevrolet, Burger King y Radio Metro.

Productora de Contenidos Digitales at Banco Santander – Canal 13 / ARTEAR – Luz TV

January 1, 2021 - December 1, 2024

Desarrollo de estrategias digitales integrales y creación de contenido creativo con enfoque audiovisual; producción y edición de piezas multimedia; cobertura de eventos; entrevistas en vivo; gestión de acciones públicas y campañas de comunicación en redes.

Productor de Contenidos Digitales at Freelance

January 1, 2022 - Present

Productor de contenidos digitales freelance, desarrollando contenidos para plataformas y redes sociales, gestionando proyectos de storytelling e integración de estrategias de producción audiovisual para marcas.

TVP Production and Audio Visual Services at TEA Imagen

January 1, 2016 - January 1, 2018

Social Media Strategy & Content Creation; TikTok & Short-form Video Production; Trend Analysis & Algorithm Optimization; Video Editing; Script Writing & Creative Copywriting; Community Management & Audience Growth; Digital Communication & Brand Positioning.

Digital Content Producer at Freelance

January 1, 2022 - Present

Produced and managed digital entertainment content tailored for TikTok and social media audiences. Creative direction and editing to align with current trends and maximize engagement metrics. Created and produced entertainment content for digital and broadcast platforms. Covered special events, conducted live and recorded interviews, and managed multi-platform publication strategies.

Entertainment Journalist at Channel 13 / ARTE AR

January 1, 2024 - December 1, 2024

Developed comprehensive digital strategies and creative content for social media platforms, with a focus on TikTok and short-form video optimization. Conducted trend research, managed communities, and produced content that enhances brand visibility and audience engagement. Created and produced entertainment content for digital and broadcast platforms. Covered special events, conducted live and recorded interviews, and managed multi-platform publication strategies.

Community Manager at Municipality of San Isidro

April 1, 2019 - June 1, 2021

Managed institutional communication and social media content. Planned and executed campaigns to position and strengthen the public image of the administration through digital platforms.

Digital Content Producer at Luzu TV

July 1, 2021 - December 1, 2023

Produced and managed digital entertainment content tailored for TikTok and social media audiences. Creative direction and editing to align with current trends and maximize engagement metrics.

TV Production and Audio Visual Services at TEA Imagen

January 1, 2016 - December 1, 2018

Provided production and audiovisual services for clients in Buenos Aires; supported media projects and coordinated production elements.

Entertainment Journalist at Channel 13 / ARTEAR

January 1, 2024 - December 1, 2024

Developed comprehensive digital strategies and content for social media platforms, focused on TikTok and short-form video optimization. Conducted trend research, managed communities, and produced content that enhanced brand visibility and audience engagement. Created and produced entertaining content for digital and broadcast platforms. Covered special events, conducted live and recorded interviews, and managed multi-platform publication strategies.

Hotel Receptionist at Hotel Vaganto

January 1, 2025 - Present

Managed guest check-ins/outs, provided personalized assistance to families, and resolved high-volume inquiries efficiently, ensuring a positive and safe environment. Maintained organizational standards in a fast-paced hospitality setting.