Ashvindra Sen

Designed end-to-end conversational UI and chatbot integrations, including conversation flows, intent schemas, and fallback persona guidelines for web customer service bots—reducing tier-1 support tickets by 32% and increasing self-serve resolution. Orchestrated a comprehensive multi-platform Figma design token library across 20+ corporate clients, cutting frontend and handoff times by 25% while unifying web and mobile application UI. Spearheaded complete rebrand strategies and interactive touchpoints for 6 premier hospitality and enterprise clients, driving an average 30% surge in qualified digital conversions. Mentored junior designers, managed design sprints via agile frameworks, and ensured 100% on-time milestone delivery across 150+ interactive, motion, and web deliverables.

Designed end-to-end conversational UI flows, intent schemas, and fallback personality/voice guidelines for web customer service chatbots—reducing tier-1 support tickets by 32% and increasing self-serve resolution. Orchestrated enterprise UI system architecture in Figma, building scalable tokenized design system libraries across 20+ corporate clients and reducing front-end handoff time by 25% while unifying web and mobile app UI. Led digital brand transformation for multiple hospitality and enterprise clients, developing interactive touchpoints and driving an average 30% surge in qualified digital conversions. Directed cross-functional design sprints using agile practices, mentoring junior designers and delivering 150+ interactive motion and web deliverables on time.

Engineered user-centric e-commerce and portal UI, including checkout flows, product catalog layouts, and interactive loyalty dashboard mockups—achieving a 15% lift in web transaction conversion rates. Authored and governed unified brand and digital commerce style systems across 50+ flagship product lines, improving consistency across web storefronts, in-store touchpoints, and mobile portals. Supervised cross-channel promotional media and social interaction frameworks, increasing regional customer campaign engagement by 20%.