Available to hire
I am a growth-focused Performance Marketing Specialist with 9+ years of experience building scalable acquisition engines across paid media, analytics, and conversion optimization. I manage high-budget campaigns, optimize CAC and ROAS, and align marketing performance with revenue targets. I excel in full-funnel strategy, attribution modeling, experimentation, and data-driven growth.
I thrive in cross-functional collaboration with sales and product teams to improve lead quality and revenue. I enjoy turning insights into actionable strategies, optimizing funnels, and delivering measurable impact through dashboards and rapid experimentation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Arabic
Fluent
Work Experience
Digital Marketing Executive at Nexus Point Real Estate
October 1, 2023 - PresentLaunched and optimized multi-platform lead generation campaigns across Meta, Google Ads, LinkedIn, and Snapchat. Developed A/B tested landing pages, increasing conversion rates by 27%. Executed SEO strategy to improve website traffic and SERP rankings. Created funnel-based strategies with full-funnel analytics tracking using GA4. Automated reporting dashboards and campaign optimization cycles.
Digital Marketing Specialist at Keymax Real Estate
October 1, 2023 - July 22, 2025Drove cross-platform performance marketing efforts, reducing cost per lead through structured ad testing. Managed digital media budgets and prioritized spend based on ROAS and KPIs. Created and published content aligned with user intent. Delivered real-time analytics reports to leadership.
Digital Marketing Specialist at Fancy Homes
June 1, 2023 - July 22, 2025Led cross-platform campaigns focused on brand growth and lead generation. Revamped SEO content and improved user experience. Collaborated with creative teams to deliver marketing assets. Managed social media and content calendar execution.
Digital Marketing Specialist at Meerab Properties
December 1, 2022 - July 22, 2025Executed paid campaigns on Meta, YouTube, and Google. Created platform-native content and optimized engagement. Conducted competitive analysis for campaign personalization.
Marketing Assistant (Contract) at EXPO 2020 Dubai
March 1, 2022 - July 22, 2025Assisted in executing cross-functional marketing and PR strategies. Managed press releases and coordinated media outreach. Monitored campaign success and generated impact reports.
Digital Marketing Specialist at Digisay
August 1, 2021 - July 22, 2025Built campaigns for entertainment and FMCG clients. Monitored campaign metrics and optimized creative delivery.
Copyrights Specialist at Freelancer
January 1, 2020 - July 22, 2025Provided IP consulting and managed digital copyright services. Handled infringement cases and registration filings.
Digital Marketing Executive at Nexus Point Real Estate
October 1, 2023 - PresentLaunched and optimized multi-platform lead generation campaigns (Meta, Google Ads, LinkedIn, Snapchat). Developed A/B tested landing pages that increased conversion rates by 27%. Executed SEO strategy to improve website traffic and SERP rankings. Created funnel-based strategies with full-funnel analytics tracking using GA4. Automated reporting dashboards and campaign optimization cycles.
Digital Marketing Specialist at Keymax Real Estate
October 1, 2023 - July 22, 2025Drove cross-platform performance marketing, reducing Cost Per Lead through structured ad testing. Managed digital media budgets and prioritized spend based on ROAS and KPIs. Created and published content aligned with user intent. Delivered real-time analytics reports to leadership.
Digital Marketing Specialist at Fancy Homes
June 1, 2023 - July 22, 2025Led cross-platform campaigns for brand growth and lead generation. Revamped SEO content and improved user experience. Collaborated with creative teams to deliver marketing assets. Managed social media and content calendar execution.
Digital Marketing Specialist at Meerab Properties
December 1, 2022 - July 22, 2025Executed paid campaigns on Meta, YouTube, and Google. Created platform-native content and optimized engagement. Conducted competitive analysis for campaign personalization.
Marketing Assistant (Contract) at EXPO 2020 Dubai
March 1, 2022 - July 22, 2025Assisted in executing cross-functional marketing and PR strategies. Managed press releases and coordinated media outreach. Monitored campaign success and generated impact reports.
Digital Marketing Specialist at Digisay
August 1, 2021 - July 22, 2025Built campaigns for entertainment and FMCG clients. Monitored campaign metrics and optimized creative delivery.
Copyrights Specialist at Freelancer
January 1, 2020 - July 22, 2025Provided IP consulting and managed digital copyright services. Handled infringement cases and registration filings.
Performance Marketing Manager at Meraki Developers
March 1, 2025 - PresentBuilt and scaled multi-channel paid acquisition campaigns across Google, Meta, LinkedIn, and TikTok focused on pipeline generation and revenue growth. Managed six-figure monthly ad budgets, optimizing CAC, CPL, and ROAS. Designed and optimized conversion funnels including landing pages and retargeting sequences. Implemented advanced tracking using GA4, Google Tag Manager, and conversion APIs. Conducted structured A/B testing to increase conversion rates and reduce acquisition costs. Developed automated dashboards for KPI tracking and forecasting. Collaborated cross-functionally with sales teams to improve lead qualification and revenue alignment.
Digital Marketing Specialist at Fancy Homes
December 1, 2022 - June 30, 2023Led integrated digital campaigns focused on acquisition and brand growth. Improved user experience and engagement through content and SEO enhancements.
Digital Marketing Specialist at Meera b Properties
April 1, 2022 - December 31, 2022Executed paid campaigns across Google and social platforms to drive inbound leads. Conducted competitive analysis and market positioning research.
Marketing Assistant (Contract) at Expo 2020 Dubai
September 1, 2021 - March 31, 2022Supported large-scale marketing and PR initiatives across multiple stakeholders.
Digital Marketing Specialist at Digisay
June 1, 2020 - August 31, 2021Managed performance campaigns for entertainment and FMCG brands with measurable ROI outcomes.
Education
Qualifications
Google Ads Certification
January 11, 2030 - July 22, 2025Meta Certification
January 11, 2030 - July 22, 2025Google Analytics 4 (GA4) Certification
January 11, 2030 - July 22, 2025HubSpot Certification
January 11, 2030 - July 22, 2025Google Ads Certification
January 11, 2030 - July 22, 2025Meta Certification
January 11, 2030 - July 22, 2025Google Analytics 4 (GA4) Certification
January 11, 2030 - July 22, 2025HubSpot Certification
January 11, 2030 - July 22, 2025Bachelor’s Degree in Computer Science and Information Technology
January 11, 2030 - April 29, 2026Google Ads Certification
January 11, 2030 - April 29, 2026Meta Digital Marketing Certification
January 11, 2030 - April 29, 2026Google Analytics 4 Certification
January 11, 2030 - April 29, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - April 29, 2026Industry Experience
Real Estate & Construction, Retail, Software & Internet, Financial Services, Consumer Goods, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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