Kareem Mohamed Salah Mosa Lam

Built and scaled multi-channel paid acquisition campaigns across Google, Meta, LinkedIn, and TikTok focused on pipeline generation and revenue growth. Managed six-figure monthly ad budgets, optimizing CAC, CPL, and ROAS. Designed and optimized conversion funnels including landing pages and retargeting sequences. Implemented advanced tracking using GA4, Google Tag Manager, and conversion APIs. Conducted structured A/B testing to increase conversion rates and reduce acquisition costs. Developed automated dashboards for KPI tracking and forecasting. Collaborated cross-functionally with sales teams to improve lead qualification and revenue alignment.

Drove cross-platform performance marketing, reducing Cost Per Lead through structured ad testing. Managed digital media budgets and prioritized spend based on ROAS and KPIs. Created and published content aligned with user intent. Delivered real-time analytics reports to leadership.

Launched and optimized multi-platform lead generation campaigns (Meta, Google Ads, LinkedIn, Snapchat). Developed A/B tested landing pages that increased conversion rates by 27%. Executed SEO strategy to improve website traffic and SERP rankings. Created funnel-based strategies with full-funnel analytics tracking using GA4. Automated reporting dashboards and campaign optimization cycles.