I’m a UX and product designer with over a decade of experience designing clear, human-centred digital products for complex organisations. I’ve worked as a contract and in-house designer for globally recognised brands including Google, Visa, John Lewis, and KPMG, helping teams turn complex systems and requirements into intuitive, usable experiences. My work spans the full design process — from discovery, research, and UX strategy through to interaction design, prototyping, and high-fidelity UI. At Google, I collaborated closely with cross-functional stakeholders to influence design strategy and deliver solutions grounded in user insight, business needs, and product goals. Previously at Visa and KPMG, I worked on payment platforms, online banking, and enterprise applications, producing user journeys, task flows, prototypes, and experience maps for large-scale, high-impact systems. I’m particularly strong at untangling complexity, designing calm and accessible interfaces, and bridging the gap between users, business, and technology. I bring a thoughtful, structured approach to problem-solving and thrive in fast-moving environments where clarity and outcomes matter. What sets me apart is my ability to combine strategic thinking with hands-on execution — not just designing how things look, but shaping how they work and why they exist in the first place.…I’m a UX and product designer with over a decade of experience designing clear, human-centred digital products for complex organisations. I’ve worked as a contract and in-house designer for globally recognised brands including Google, Visa, John Lewis, and KPMG, helping teams turn complex systems and requirements into intuitive, usable experiences. My work spans the full design process — from discovery, research, and UX strategy through to interaction design, prototyping, and high-fidelity UI. At Google, I collaborated closely with cross-functional stakeholders to influence design strategy and deliver solutions grounded in user insight, business needs, and product goals. Previously at Visa and KPMG, I worked on payment platforms, online banking, and enterprise applications, producing user journeys, task flows, prototypes, and experience maps for large-scale, high-impact systems. I’m particularly strong at untangling complexity, designing calm and accessible interfaces, and bridging the gap between users, business, and technology. I bring a thoughtful, structured approach to problem-solving and thrive in fast-moving environments where clarity and outcomes matter. What sets me apart is my ability to combine strategic thinking with hands-on execution — not just designing how things look, but shaping how they work and why they exist in the first place.WWWW…