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I'm a Designer and Illustrator with a track record crafting brand identities and packaging for Founders Brewing Co., Avery Brewing Co., and Mahou USA. I have led creative direction from concept to launch, blending consumer insights with storytelling and design systems. In my collaborative work across marketing, design, brewing, and regulatory teams, I have extensive experience in translating briefs into compelling brands and packaging that win shelf presence and consumer trust. I'm passionate about driving growth through thoughtful branding, impeccable illustrations, creative strategy, and adaptable design systems.…I'm a Designer and Illustrator with a track record crafting brand identities and packaging for Founders Brewing Co., Avery Brewing Co., and Mahou USA. I have led creative direction from concept to launch, blending consumer insights with storytelling and design systems. In my collaborative work across marketing, design, brewing, and regulatory teams, I have extensive experience in translating briefs into compelling brands and packaging that win shelf presence and consumer trust. I'm passionate about driving growth through thoughtful branding, impeccable illustrations, creative strategy, and adaptable design systems.

Cara Rubley

Graphic Designer, Brand Designer, Creative Director, +5

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I'm a Designer and Illustrator with a track record crafting brand identities and packaging for Founders Brewing Co., Avery Brewing Co., and Mahou USA. I have led creative direction from concept to launch, blending consumer insights with storytelling and design systems. In my collaborative work across marketing, design, brewing, and regulatory teams, I have extensive experience in translating briefs into compelling brands and packaging that win shelf presence and consumer trust. I'm passionate about driving growth through thoughtful branding, impeccable illustrations, creative strategy, and adaptable design systems.…I'm a Designer and Illustrator with a track record crafting brand identities and packaging for Founders Brewing Co., Avery Brewing Co., and Mahou USA. I have led creative direction from concept to launch, blending consumer insights with storytelling and design systems. In my collaborative work across marketing, design, brewing, and regulatory teams, I have extensive experience in translating briefs into compelling brands and packaging that win shelf presence and consumer trust. I'm passionate about driving growth through thoughtful branding, impeccable illustrations, creative strategy, and adaptable design systems.

Available to hire

I’m a Designer and Illustrator with a track record crafting brand identities and packaging for Founders Brewing Co., Avery Brewing Co., and Mahou USA. I have led creative direction from concept to launch, blending consumer insights with storytelling and design systems. In my collaborative work across marketing, design, brewing, and regulatory teams, I have extensive experience in translating briefs into compelling brands and packaging that win shelf presence and consumer trust.

I’m passionate about driving growth through thoughtful branding, impeccable illustrations, creative strategy, and adaptable design systems.

Skills

Brand Identity

Illustration

Experience Level

Brand Identity

Expert

Illustration

Expert

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Senior Content Manager at MAHOU USA (Founders Brewing Co., Avery Brewing Co., & Mahou San Miguel Imports)

November 1, 2025 - November 1, 2025

Led creative direction and development of branding and packaging for Founders Brewing Co. and Avery Brewing Co., overseeing 50+ brands from concept to launch; translated briefs, integrated consumer insights, led product naming, created mood boards, pitched concepts to stakeholders, and managed print-ready artwork. Collaborated with cross-functional teams including copywriters, designers, creative directors, brand managers, brewers, quality and sensory specialists, compliance specialists, production and materials managers, manufacturers, and more. Advised on legalities surrounding Alcohol and Tobacco Tax and Trade Bureau requirements, and directed product communications aligned with FDA guidance. Mentored design staff and agency partners.

Graphic Designer at Amway

January 1, 2018 - January 1, 2018

Partnered with the Art Director of Nutrilite to support the launch of a digital app, creation of print advertisements, sales tools, and more to support Amway business owners worldwide. Managed the refresh of Nutrilite brand standards and enforcement across materials. Directed social media photo and video shoots.

Graphic Designer at Bissell Homecare Inc.

May 7, 2012 - July 3, 2013

Designed instructional graphics for upright vacuums and deep cleaners.