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I am a marketing professional with a focus on lead generation and growth strategies. I combine CRM mastery, market research, and targeted outreach to build B2B pipelines and engage high-value prospects. I thrive in team settings and am motivated by data-driven insights that inform strategy and execution. I am collaborative, results-oriented, and committed to delivering measurable outcomes through disciplined segmentation, outreach optimization, and continuous learning.…I am a marketing professional with a focus on lead generation and growth strategies. I combine CRM mastery, market research, and targeted outreach to build B2B pipelines and engage high-value prospects. I thrive in team settings and am motivated by data-driven insights that inform strategy and execution. I am collaborative, results-oriented, and committed to delivering measurable outcomes through disciplined segmentation, outreach optimization, and continuous learning.

Caren Ann Arabaca

Marketing Strategist, Growth Marketer, Content Creator, +2

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I am a marketing professional with a focus on lead generation and growth strategies. I combine CRM mastery, market research, and targeted outreach to build B2B pipelines and engage high-value prospects. I thrive in team settings and am motivated by data-driven insights that inform strategy and execution. I am collaborative, results-oriented, and committed to delivering measurable outcomes through disciplined segmentation, outreach optimization, and continuous learning.…I am a marketing professional with a focus on lead generation and growth strategies. I combine CRM mastery, market research, and targeted outreach to build B2B pipelines and engage high-value prospects. I thrive in team settings and am motivated by data-driven insights that inform strategy and execution. I am collaborative, results-oriented, and committed to delivering measurable outcomes through disciplined segmentation, outreach optimization, and continuous learning.

Available to hire

I am a marketing professional with a focus on lead generation and growth strategies. I combine CRM mastery, market research, and targeted outreach to build B2B pipelines and engage high-value prospects. I thrive in team settings and am motivated by data-driven insights that inform strategy and execution.

I am collaborative, results-oriented, and committed to delivering measurable outcomes through disciplined segmentation, outreach optimization, and continuous learning.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Lead Generation Specialist at WeTravel

May 5, 2024 - November 7, 2025

Managed end-to-end lead lifecycle within HubSpot CRM, ensuring data accuracy and optimized pipeline visibility for the global sales team. Identified and qualified high-value travel industry leads using LinkedIn Sales Navigator, ZoomInfo, Apollo, Clay, and RocketReach. Pioneered research strategies to discover new travel businesses via advanced Google Maps and query analysis. Segmented target profiles and collaborated with sales to align lead volume and quality with outreach goals.

Business Development Executive (Growth Hacker) at Workfall

March 1, 2023 - July 31, 2023

Pioneered growth hacking strategies, conducted in-depth market research to assemble qualified B2B prospect lists. Cultivated client relationships and initiated outreach via LinkedIn, targeted emails, and partial cold calls. Managed client portfolios with accurate activity records and developed presentations on new market channels and performance against targets.

Outbound Research Representative at Zendesk

May 1, 2021 - January 31, 2022

Delivered audience-targeted and market-segmented email outreach; maintained data integrity through de-duplication and clean-up. Built out accounts and identified target audiences; contributed to content and processes for market share growth and expansion; collaborated with Sales, Marketing, and Customer Success teams.

Researcher at Salespond

May 1, 2019 - February 29, 2020

Provided expertise in data storage structures, data mining, and data cleansing. Established processes to keep data confidential and delivered data-driven insights to support business decisions.

Project Based Agent at Teleserv Asia

May 1, 2019 - February 29, 2020

C resembled outbound activity through calls to prospective customers using telephone equipment and dialing systems; ensured information security via database backups.