Cari Smit

Available to hire

I'm a visual designer with 5+ years of experience shaping compelling, performance-focused design. I'm skilled at crafting concept-led storytelling that elevates brands while optimising for measurable impact.

About

I’m a visual designer with 5+ years of experience shaping compelling, performance-focused design. I’m skilled at crafting concept-led storytelling that elevates brands while optimising for measurable impact.
I’m adept at creating modular design systems, evolving visual identities, and collaborating seamlessly with cross-functional teams. I bring a hybrid mindset, brand-savvy with a performance edge.

  • 6 years' experience
  • Joined March 2026

Languages

  • AfrikaansFluent
  • EnglishFluent
  • DutchIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Professional Services

More experts in Eindhoven, Netherlands

Work experience· 4 roles

Creative Designer · Pocketful CreativeJul 2025 – Present · 1 yr 5 mos

I freelance for an array of clients on a regular basis, with anything from small illustrations to a full card deck design.

Graphic Designer · Dorel JuvenileMay 2023 – Present · 3 yrs 7 mos

Owned internal brand identity, UI/UX for internal tools, and social & paid media content, ensuring visual consistency. Built scalable design systems, templates, and workflows to improve campaign delivery speed and quality. Partnered with marketing to execute multi-market campaigns, adapting creative for different languages and cultural contexts. Designed performance-focused visuals for email campaigns, website content, and digital ads, supporting measurable growth.

Graphic Designer · Iridium Business SolutionsApr 2021 – Feb 2023 · 1 yr 11 mos

Owned internal brand identity, UI/UX for internal tools, and social & paid media content, ensuring visual consistency. Built scalable design systems, templates, and workflows to improve campaign delivery speed and quality. Partnered with marketing to execute multi-market campaigns, adapting creative for different languages and cultural contexts. Designed performance-focused visuals for email campaigns, website content, and digital ads, supporting measurable growth.

Graphic Designer · Postnet Burgundy EstateJun 2020 – Mar 2021 · 10 mos

Education

Certificate in User Experience Design · Red & Yellow Creative School of Business2021
BA (Fine Arts) · University of Stellenbosch2015 – 2019

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