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I'm a visual designer with 5+ years of experience shaping compelling, performance-focused design. I'm skilled at crafting concept-led storytelling that elevates brands while optimising for measurable impact. I'm adept at creating modular design systems, evolving visual identities, and collaborating seamlessly with cross-functional teams. I bring a hybrid mindset, brand-savvy with a performance edge.…I'm a visual designer with 5+ years of experience shaping compelling, performance-focused design. I'm skilled at crafting concept-led storytelling that elevates brands while optimising for measurable impact. I'm adept at creating modular design systems, evolving visual identities, and collaborating seamlessly with cross-functional teams. I bring a hybrid mindset, brand-savvy with a performance edge.

Cari Smit

Brand Designer, UI Designer, Web Designer, +4

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I'm a visual designer with 5+ years of experience shaping compelling, performance-focused design. I'm skilled at crafting concept-led storytelling that elevates brands while optimising for measurable impact. I'm adept at creating modular design systems, evolving visual identities, and collaborating seamlessly with cross-functional teams. I bring a hybrid mindset, brand-savvy with a performance edge.…I'm a visual designer with 5+ years of experience shaping compelling, performance-focused design. I'm skilled at crafting concept-led storytelling that elevates brands while optimising for measurable impact. I'm adept at creating modular design systems, evolving visual identities, and collaborating seamlessly with cross-functional teams. I bring a hybrid mindset, brand-savvy with a performance edge.

Available to hire

I’m a visual designer with 5+ years of experience shaping compelling, performance-focused design. I’m skilled at crafting concept-led storytelling that elevates brands while optimising for measurable impact.
I’m adept at creating modular design systems, evolving visual identities, and collaborating seamlessly with cross-functional teams. I bring a hybrid mindset, brand-savvy with a performance edge.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

Afrikaans

Fluent

English

Fluent

Dutch

Intermediate

Work Experience

Graphic Designer at Dorel Juvenile

May 1, 2023 - Present

Owned internal brand identity, UI/UX for internal tools, and social & paid media content, ensuring visual consistency. Built scalable design systems, templates, and workflows to improve campaign delivery speed and quality. Partnered with marketing to execute multi-market campaigns, adapting creative for different languages and cultural contexts. Designed performance-focused visuals for email campaigns, website content, and digital ads, supporting measurable growth.

Graphic Designer at Postnet Burgundy Estate

June 1, 2020 - March 1, 2021

Created print-ready and digital designs for a variety of industries, from concept through production. Designed layouts for stationery, signage, and marketing collateral, aligning with client brand guidelines.

Graphic Designer at Iridium Business Solutions

April 1, 2021 - February 28, 2023

Creative Designer at Pocketful Creative

July 1, 2025 - Present

I freelance for an array of clients on a regular basis, with anything from small illustrations to a full card deck design.