Design Director creating brand identities and packaging systems, with a strong focus on team leadership and physical consumer products. Over the past six years I’ve been leading design for Sugarwish and Vinebox, owning the development of their brand identities and building extensive brand guidelines used across the company. My work spans identity, brand systems, seasonal collections, Advent calendars and product launches, designing for the U.S. consumer market with a strong focus on gifting behavior and female-driven purchase decisions, turning ideas into real products that work across packaging, e-commerce and marketing. Alongside my professional work, I’ve spent over 20 years teaching branding and graphic design at international universities. This has shaped how I think about systems and design leadership.…Design Director creating brand identities and packaging systems, with a strong focus on team leadership and physical consumer products. Over the past six years I’ve been leading design for Sugarwish and Vinebox, owning the development of their brand identities and building extensive brand guidelines used across the company. My work spans identity, brand systems, seasonal collections, Advent calendars and product launches, designing for the U.S. consumer market with a strong focus on gifting behavior and female-driven purchase decisions, turning ideas into real products that work across packaging, e-commerce and marketing. Alongside my professional work, I’ve spent over 20 years teaching branding and graphic design at international universities. This has shaped how I think about systems and design leadership.WWWW…