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I am a Design Director creating brand identities and packaging systems, with a strong focus on team leadership and physical consumer products. Over the past six years, I’ve been leading design for Sugarwish and Vinebox, owning the development of their brand identities and building extensive brand guidelines used across the company. My work spans identity, brand systems, seasonal collections, Advent calendars, and product launches, designing for the U.S. consumer market. Alongside my professional work, I’ve spent over 20 years teaching branding and graphic design at international universities, shaping how I think about systems and design leadership.…I am a Design Director creating brand identities and packaging systems, with a strong focus on team leadership and physical consumer products. Over the past six years, I’ve been leading design for Sugarwish and Vinebox, owning the development of their brand identities and building extensive brand guidelines used across the company. My work spans identity, brand systems, seasonal collections, Advent calendars, and product launches, designing for the U.S. consumer market. Alongside my professional work, I’ve spent over 20 years teaching branding and graphic design at international universities, shaping how I think about systems and design leadership.

Carina Vivaldi

Creative Director, Brand Designer, Graphic Designer, +4

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I am a Design Director creating brand identities and packaging systems, with a strong focus on team leadership and physical consumer products. Over the past six years, I’ve been leading design for Sugarwish and Vinebox, owning the development of their brand identities and building extensive brand guidelines used across the company. My work spans identity, brand systems, seasonal collections, Advent calendars, and product launches, designing for the U.S. consumer market. Alongside my professional work, I’ve spent over 20 years teaching branding and graphic design at international universities, shaping how I think about systems and design leadership.…I am a Design Director creating brand identities and packaging systems, with a strong focus on team leadership and physical consumer products. Over the past six years, I’ve been leading design for Sugarwish and Vinebox, owning the development of their brand identities and building extensive brand guidelines used across the company. My work spans identity, brand systems, seasonal collections, Advent calendars, and product launches, designing for the U.S. consumer market. Alongside my professional work, I’ve spent over 20 years teaching branding and graphic design at international universities, shaping how I think about systems and design leadership.

Available to hire

I am a Design Director creating brand identities and packaging systems, with a strong focus on team leadership and physical consumer products. Over the past six years, I’ve been leading design for Sugarwish and Vinebox, owning the development of their brand identities and building extensive brand guidelines used across the company. My work spans identity, brand systems, seasonal collections, Advent calendars, and product launches, designing for the U.S. consumer market. Alongside my professional work, I’ve spent over 20 years teaching branding and graphic design at international universities, shaping how I think about systems and design leadership.

Skills

Branding

Brand Identity

Experience Level

Branding

Expert

Brand Identity

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Creative Director at Sugarwish & Vinebox

January 1, 2018 - Present

Led the creative and strategic development of the gifting ecosystem for fast-growing D2C brands Sugarwish and Vinebox, shaping product storytelling, packaging systems and seasonal collections across digital and retail channels for international audiences. Played a key role in building the experiential gifting category and collaborated closely with founders and cross-functional teams to drive commercial growth.

Creative Director at Sugarwish & Vinebox

January 1, 2024 - Present

Led creative direction across two US-based DTC gifting brands, shaping concepts from early-stage ideation through to final execution across product, e-commerce, and marketing. Built and led the in-house design team from scratch, developed comprehensive brand guidelines, and created seasonal campaigns.

Art Director at Sugarwish & Vinebox

January 1, 2022 - January 1, 2024

Oversaw the visual design and strategy for product launches, packaging, and marketing campaigns, ensuring alignment and consistency across multiple platforms.

Lead Graphic Designer at Sugarwish & Vinebox

January 1, 2020 - January 1, 2022

Developed visual concepts and designs for branding and packaging to elevate brand visibility and consumer engagement, leading to the successful launch of multiple products.

Professor of Graphic Design at University of Buenos Aires – FADU

January 1, 2012 - Present

Taught advanced graphic design for senior-level students, mentoring emerging designers and providing guidance on cross-industry brand identity projects.

Branding Professor at Universitat Oberta de Catalunya (UOC), Spain

January 1, 2021 - Present

Lectured on branding principles and practices, helping students develop their own brand strategies.