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I am a Bali-based marketing executive with 5+ years of building social media strategies and high-impact campaigns across lifestyle, hospitality, fintech, and wellness brands. My work spans brand launches, content strategy, and performance marketing, driving engagement and footfall through social-first campaigns. I collaborate across teams, build influencer partnerships, and optimise content systems for Instagram, TikTok, and Meta to fuel sustainable growth for luxury hospitality and lifestyle brands in APAC. I began my career in Singapore and now continue to grow brands from Bali.…I am a Bali-based marketing executive with 5+ years of building social media strategies and high-impact campaigns across lifestyle, hospitality, fintech, and wellness brands. My work spans brand launches, content strategy, and performance marketing, driving engagement and footfall through social-first campaigns. I collaborate across teams, build influencer partnerships, and optimise content systems for Instagram, TikTok, and Meta to fuel sustainable growth for luxury hospitality and lifestyle brands in APAC. I began my career in Singapore and now continue to grow brands from Bali.

Carissa Almira

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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I am a Bali-based marketing executive with 5+ years of building social media strategies and high-impact campaigns across lifestyle, hospitality, fintech, and wellness brands. My work spans brand launches, content strategy, and performance marketing, driving engagement and footfall through social-first campaigns. I collaborate across teams, build influencer partnerships, and optimise content systems for Instagram, TikTok, and Meta to fuel sustainable growth for luxury hospitality and lifestyle brands in APAC. I began my career in Singapore and now continue to grow brands from Bali.…I am a Bali-based marketing executive with 5+ years of building social media strategies and high-impact campaigns across lifestyle, hospitality, fintech, and wellness brands. My work spans brand launches, content strategy, and performance marketing, driving engagement and footfall through social-first campaigns. I collaborate across teams, build influencer partnerships, and optimise content systems for Instagram, TikTok, and Meta to fuel sustainable growth for luxury hospitality and lifestyle brands in APAC. I began my career in Singapore and now continue to grow brands from Bali.

Available to hire

I am a Bali-based marketing executive with 5+ years of building social media strategies and high-impact campaigns across lifestyle, hospitality, fintech, and wellness brands. My work spans brand launches, content strategy, and performance marketing, driving engagement and footfall through social-first campaigns.

I collaborate across teams, build influencer partnerships, and optimise content systems for Instagram, TikTok, and Meta to fuel sustainable growth for luxury hospitality and lifestyle brands in APAC. I began my career in Singapore and now continue to grow brands from Bali.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

French

Beginner

Work Experience

Marketing Executive (Copywriter) at Distilleri Pte. Ltd.

November 1, 2024 - Present

Developed platform-specific content frameworks for GXS Banking, National Council of Social Service, and SIME MOTORS. Translated audience insights into multi-channel content systems optimized for Instagram, TikTok, LinkedIn, and Meta. Led the integrated digital launch campaign for Grovve—from strategy to execution—delivering 280% above footfall targets and 415% above engagement benchmarks. Implemented A/B-tested content across LinkedIn and Meta, improving reach, retention, and conversion. Built structured monthly content calendars aligned to commercial KPIs and maintained brand voice across real-time trends.

Freelance Marketing & Social Strategist at Uncanny SG

August 1, 2024 - September 1, 2024

Led end-to-end social media strategy and content development for premium lifestyle brands including Dyson, Andaz Group, and Evian; created monthly content calendars, campaign copy, and creative concepts optimized for engagement across Instagram, TikTok, and Facebook. Supported full-cycle influencer partnerships for Evian—from talent identification to negotiation, content approvals, and performance analysis against reach and engagement KPIs. Created video scripts and briefs for short-form content across Reels and TikTok.

Junior Creative (Social & Campaign) at Iris Worldwide SG

February 1, 2021 - August 1, 2024

Contributed to multi-channel digital campaigns for Trust Bank, Samsung APAC, Abbott Laboratories, IHG Hotels, and Alcon—supporting strategic planning, messaging development, content creation, and campaign execution across paid, owned, and earned channels. Conducted audience segmentation and market research to inform brand positioning. Delivered 100M+ views for the Alcon Air Optix™ campaign within 6 weeks and a 3.5x uplift in web traffic. Secured 2 new business accounts by presenting differentiated brand positioning and campaign concepts. Managed multiple workstreams and cross-functional teams in a high-volume agency environment. Recognized with Young Spikes Bronze and Crowbar Gold awards.